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Learners select correct elements from the marketing mix and design mix, identify the first stage of the product life cycle, and apply pricing logic to a takeaway menu. Additional reading extracts cover brand communication through social media, pricing decisions and competitive pressure, and percentage reduction calculations for a new product. Responses are formatted with marked selections and one- or two-mark answers.",{"@graph":69,"@context":116},[70,84,99],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/past-exam-paper-questions-topic-22-practice-questions/206978/",{"url":83,"name":65,"@type":85,"author":86,"headline":65,"publisher":89,"fileFormat":92,"inLanguage":63,"description":67,"dateModified":93,"datePublished":93,"encodingFormat":92,"isAccessibleForFree":94,"interactionStatistic":95},"DigitalDocument",{"name":87,"@type":88},"Miles","Person",{"url":74,"name":90,"@type":91},"DocShare","Organization","application/pdf","2026-09-05",true,{"@type":96,"interactionType":97,"userInteractionCount":4},"InteractionCounter",{"@type":98},"ViewAction",{"@type":100,"mainEntity":101},"FAQPage",[102,108,112],{"name":103,"@type":104,"acceptedAnswer":105},"Which element of the marketing mix is tested in Q1?","Question",{"text":106,"@type":107},"Q1 asks learners to choose the correct element of the marketing mix among Perseverance, Profit, Place, and Persuasion.","Answer",{"name":109,"@type":104,"acceptedAnswer":110},"What does Q2 require about Nando's takeaway menu pricing?",{"text":111,"@type":107},"Q2 asks for one factor Nando's should consider when setting prices for its takeaway menu.",{"name":113,"@type":104,"acceptedAnswer":114},"How is the percentage reduction question for the GoPro Karma framed in Q3?",{"text":115,"@type":107},"Q3 provides the initial and reduced prices for the GoPro Karma and asks learners to calculate the percentage reduction to two decimal places, showing workings.","https://schema.org",{"og:url":83,"og:type":118,"og:title":65,"og:site_name":90,"og:description":67},"article",{"robots":120,"canonical":83},"index,follow",{"doc_id":122,"site_id":62},206978,1788597098,{"code":4,"msg":5,"data":125},{"doc_id":122,"user_id":126,"nickname":87,"user_avatar":127,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":128,"file_id":129,"file_url":130,"file_type":131,"file_size":132,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":133,"language":134,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":135,"faqs":136,"seo_title":137,"seo_description":67,"update_tm":123,"read_time":138},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Past exam paper questions – Topic 2.2  \nQ1.  \nAnswer the question with a cross in the box you think is correct  . If you change your mind about an answer, put a line through the box  and then mark your new answer with a cross  .  \nWhich one of the following is an element of the marketing mix? Select one answer.  \n(1)  \n A Perseverance  \n B Profit  \n C Place  \n D Persuasion  \n(Total for question = 1 mark)  \nQ2 .  \nRead the following extract carefully and then answer the question.  \nNando's is a restaurant chain that specialises in Portuguese PERi-PERi chicken and spicy food. Since its first UK restaurant opened in 1992, the chain has expanded rapidly. There are now 339 restaurants in the UK. Nando's is popular amongst its target market of young people.  \nNando's has used social media to develop a strong brand and to communicate with its target market. Its Twitter feed has over 1.5 million followers. Nando's uses viral advertising campaigns, many of which are reposted on social media.  \nThe UK restaurant market has become more competitive. In 2013, Nando's decided to trial a takeaway service. After trialling this in 10 restaurants, the takeaway service is now available in every branch. Following the success of the takeaway trial, Nando's is now considering developing an app (application) for mobile phones, which can be used to order takeaway food. It also wants to start a home delivery service to improve the profitability of its takeaway service.  \n(Source: adapted from  \n[http://www.digitaltrainingacademy.com/casestudies/2014/07/how_nandos_became_the_most_popular_restaurant_chain_on_social_media.php](http://www.digitaltrainingacademy.com/casestudies/2014/07/how_nandos_became_the_most_popular_restaurant_chain_on_social_media.php))  \nState one factor that Nando's should consider in setting the prices for its takeaway menu.  \n.......................................................................... ...................................................................  \n............................................................................................................................. ................  \n(Total for question = 1 mark)  \nQ3 .  \nRead the following extract carefully and then answer the question.  \nGoPro is an American public limited company, which manufactures action cameras that are used in extreme activities such as rock climbing, surfing and base jumping.  \nSince its stock market flotation in 2004, the company has grown rapidly and has become a leading extreme sports brand. GoPro's sales revenue has increased every year since the company started. However, in 2016 GoPro's sales dropped significantly and the company made a loss of $116m. This led to the company's share price falling to a record low of $8.54.  \nTo try and increase sales, GoPro launched three new products. These new products were waterproof and allowed smoother video recording. One of these products was the GoPro Karma – a new drone that takes aerial action shots.  \nIn 2017 Go Pro decided to raise finance to invest in its new product range. This was because cheaper competitors were entering the market, such as the Chinese company Xiaomi.  \n(Source: adapted from [http://www.express.co.uk/l](http://www.express.co.uk/l)ife-style/science-technology/712497/GoPro-AnnouncesHero-5-Black-Session-Karma-Drone-UK-Release-Date-Price)  \nAt its launch, the GoPro Karma was priced at £699.99. In 2017 this price was reduced to £649.99.  \nCalculate, to 2 decimal places, the percentage reduction in price for the GoPro Karma. You are advised to show your workings.  \n........................................................... %  \n(Total for question = 2 marks)  \nQ4 .  \nAnswer the question with a cross in the box you think is correct  . If you change your mind about an answer, put a line through the box  and then mark your new answer with a cross  .  \nWhich one of the following is an element of the design mix? Select one answer.  \n(1)  \n A Cost  \n B Quality  \n C Promot","cbCaioEKqTxPA6Bk","https://ap.wps.com/l/cbCaioEKqTxPA6Bk","pdf",617066,25,"English","# Q1\n## Marketing mix element\n# Q2\n## Nando's takeaway pricing factor\n# Q3\n## GoPro Karma percentage reduction\n# Q4\n## Design mix element\n# Q5\n## Product life cycle introduction stage\n# Q6\n## Netflix benefit of original content","[{\"question\":\"Which element of the marketing mix is tested in Q1?\",\"answer\":\"Q1 asks learners to choose the correct element of the marketing mix among Perseverance, Profit, Place, and Persuasion.\"},{\"question\":\"What does Q2 require about Nando's takeaway menu pricing?\",\"answer\":\"Q2 asks for one factor Nando's should consider when setting prices for its takeaway menu.\"},{\"question\":\"How is the percentage reduction question for the GoPro Karma framed in Q3?\",\"answer\":\"Q3 provides the initial and reduced prices for the GoPro Karma and asks learners to calculate the percentage reduction to two decimal places, showing workings.\"}]","Past exam paper questions - Topic 2.2 - Practice questions | PDF",63]