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The vocabulary is designed to help students prioritize key terminology, improve their ability to understand media concepts, and express ideas clearly using the language of media studies. Entries explain specialist theories and media literacy concepts that commonly appear in assessments, supporting accurate interpretation and communication.","OxfordAQA  \nInternational GCSE  \nMedia Studies (9257) Subject specific vocabulary  \nThis is an expanded version of the glossary included in the specification. The glossary includes all those specialist terms that may be used in examination questions, so students should make these their priority. The additional terms provided here in the Subject Specific Vocabulary will enable students to refine their ability to understand and express themselves in the language of Media Studies  \nActive audience  \nThe theory that media audiences engage with or interact with media products by contributing, participating or creating their own meanings. See Reception Theory and Uses and Gratifications.  \nAgenda setting  \nThe theory that the media have a powerful and influential role in telling politicians and the public what they should be thinking about.  \nAmbiguous/Ambiguity  \nA sign or a media product with several possible meanings which could be confused.  \nAnalogue Media  \nThese are media that record and transmit information continuously, ie not converted into binary code. Examples include vinyl records, physical film or audiotape. Analogue media have been largely superseded by digital media.  \nAnchorage  \nThe text (copy) that fixes (anchors) an image to its intended meaning.  \nAntagonist  \nIn a plot, the character whose function is to disrupt the protagonist – often, but not always, a villain.  \nArchetype  \nAn original on which many copies are based. Often used in relation to characters in fictional works. Examples include the rebel, the mother figure and the villain.  \nArtificial Intelligence (AI)  \nThe intelligence of machines and software rather than human beings. AI is rapidly transforming media industries and the expectations of media audiences. AI is used to create media products that can be tailormade for individuals and can also be used to gather huge quantities of information from social media about individuals’ preferences, habits and opinions. The human providers of creative content for media platforms see AI as a threat to their livelihoods. Others fear that the AI capacity to create highly convincing fake information threatens the ethics of journalism and people’s right to receive honest and truthful information.  \nAudience  \nThe people who consume a media product by watching, listening to, and/or reading it.  \nAudience positioning  \nThe technique used to persuade the audience to interpret a media product in a particular way.  \nAugmented Reality  \nTechnology combining computer-generated images with the users of a physical environment.  \nAusterity  \nGovernment policies that reduce spending on public services (such as public service broadcasting) so that the country doesn’t have to borrow as much money.  \nAvatar  \nA picture, icon or character that represents a digital media user. For example a videogame player may be represented by an onscreen avatar.  \nBias  \nA prejudice for or against a particular idea, place, group or individual. Biased reporting in the media may be demonstrated by tone or style, but also by selection or omission. A newspaper story may be biased not because of what’s included, but what’s left out.  \nBig Close-Up (BCU)  \nA camera shot which focuses on the face or close detail of the body. The closest type of shot is an extreme close-up (ECU) .  \nBinary opposition  \nThe contrast between two ideas or concepts, such as good/evil, male/female. Usually the contrast causes conflict that drives the narrative.  \nBird’s eye shot  \nA shot from high angle looking down on the subject.  \nBlockbuster  \nA film (usually produced by a Hollywood studio) with a very large production budget.  \nBinge-watching  \nThe practice of watching many episodes of a television series in a single viewing session.  \nBlog  \nA personal or small group or business webpage or website that is usually informal and frequently updated. Bloggers also use social media platforms.  \nBrand  \nAn identity imposed on a product or range of products in order to enc","cbCaij82piR7xKGu","https://ap.wps.com/l/cbCaij82piR7xKGu","pdf",235331,1,30,"English","en",105,"# OxfordAQA International GCSE Media Studies (9257) Subject Specific Vocabulary\n## Expanded glossary and subject-specific terms","[{\"question\":\"What kinds of terms are included in the glossary?\",\"answer\":\"The glossary includes Media Studies concepts and theories used in exam questions, such as audience-related theories, media representation terms, and media language and production vocabulary.\"}]","Oxford-AQA-GCSE-Media-Vocab-List | PDF",1788604450,76,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":78,"head_meta":80,"extra_data":82,"updated_unix":28},"oxford-aqa-gcse-media-vocab-list","",{"@graph":36,"@context":77},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/exam/",3,{"item":52,"name":13,"@type":43,"position":11},"https://docshare.wps.com/document/oxford-aqa-gcse-media-vocab-list/208526/",{"url":52,"name":13,"@type":54,"author":55,"headline":13,"publisher":57,"fileFormat":60,"inLanguage":23,"description":14,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-09-06","2026-09-05",true,{"@type":65,"interactionType":66,"userInteractionCount":20},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71],{"name":72,"@type":73,"acceptedAnswer":74},"What kinds of terms are included in the glossary?","Question",{"text":75,"@type":76},"The glossary includes Media Studies concepts and theories used in exam questions, such as audience-related theories, media representation terms, and media language and production vocabulary.","Answer","https://schema.org",{"og:url":52,"og:type":79,"og:title":13,"og:site_name":58,"og:description":14},"article",{"robots":81,"canonical":52},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":84},[85,89,93,96,101,106,111,115,120,123,127],{"id":20,"doc_module":4,"doc_module_name":46,"category_name":86,"show_sort_weight":87,"slug":88},"Story & Novel",90,"story-novel",{"id":47,"doc_module":4,"doc_module_name":46,"category_name":90,"show_sort_weight":91,"slug":92},"Literature",80,"literature",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":94,"slug":95},70,"exam",{"id":97,"doc_module":4,"doc_module_name":46,"category_name":98,"show_sort_weight":99,"slug":100},5,"Comic",60,"comic",{"id":102,"doc_module":4,"doc_module_name":46,"category_name":103,"show_sort_weight":104,"slug":105},6,"Technology",50,"technology",{"id":107,"doc_module":4,"doc_module_name":46,"category_name":108,"show_sort_weight":109,"slug":110},7,"Healthcare",40,"healthcare",{"id":112,"doc_module":4,"doc_module_name":46,"category_name":113,"show_sort_weight":21,"slug":114},8,"Research & Report","research-report",{"id":116,"doc_module":4,"doc_module_name":46,"category_name":117,"show_sort_weight":118,"slug":119},9,"Religion & Spirituality",20,"religion-spirituality",{"id":118,"doc_module":4,"doc_module_name":46,"category_name":121,"show_sort_weight":118,"slug":122},"World Cup","world-cup",{"id":124,"doc_module":4,"doc_module_name":46,"category_name":125,"show_sort_weight":124,"slug":126},10,"Lifestyle","lifestyle",{"id":128,"doc_module":4,"doc_module_name":46,"category_name":129,"show_sort_weight":97,"slug":130},19,"General","general"]