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The This Girl Can campaign was launched by … in …  \n2. And funded by …  \n3. It is a …-media campaign, meaning it is found in broadcasting, print and online  \n4. The purpose of the campaign is to encourage …  \n5. And to challenge …  \n6. And celebrate ..  \n7. Also, to close the …  \n8. And mainly, to empower …the representation is deliberately …  \n9. The actors are …  \n10.The audience are primarily …  \nCambridge Schools Conference, December 2025  \nFuture-ready: preparing learners to thrive  \nWhat are we assessing?  \nCambridge Schools Conference, December 2025  \nFuture-ready: preparing learners to thrive  \nCambridge Schools Conference, December 2025  \nFuture-ready: preparing learners to thrive  \nAnalysis and evaluation  \nAnalyse how the advert represents women from various cultural backgrounds.  \nConsider costume, setting, and body language.  \nEvaluate how successfully the advert promotes inclusion and empowerment.  \nGive reasons for your opinion.  \nAnalyse how the use of real people (rather than professional athletes or actors) creates meaning.  \nHow does this advert differ from more traditional sports advertising (e.g. Nike or Adidas)?  \nWhich approach do you think is more effective at connecting with diverse audiences, and why?  \nGive pairs one question each to discuss aloud first using the PEA talk structure, providing sentence stems for talk, like: “Can you build on that?”, “I’d like to challenge that  ”  \nCambridge Schools Conference, December 2025  \nFuture-ready: preparing learners to thrive  \nVocabulary and terminology  \nCambridge Schools Conference, December 2025  \nFuture-ready: preparing learners to thrive  \nAnalyse how the advert represents women from various cultural backgrounds. Consider costume, setting, and body language.  \nVerb  \nPronoun Personal pronoun Direct address Noun  \nDenotes Connotes Soundtrack Lyrics  \nLogo  \nSlogan Representation Facial expression Costume  \nEstablishing shot Low angle Group shot Mid shot  \nLong shot Two shot  \nOver the shoulder shot  \nHigh angle shot When combining camera angles,  \nClose up (shot) Tracking shot Point of view shot  \nalways use ‘angle’ before ‘shot’.  \nFor example:  \na ‘low-angle two-shot’.  \nCambridge Schools Conference, December 2025  \nFuture-ready: preparing learners to thrive","cbCaihH22gwAtWtI","https://ap.wps.com/l/cbCaihH22gwAtWtI","pdf",3013112,32,"English","# Breakout session objectives\n## Why does talk matter now more than ever?\n## How does talk improve thinking and writing?\n## What are your next steps?\n# Analysis and evaluation\n## Representing women from various cultural backgrounds\n## Inclusion and empowerment\n## Real people vs professional athletes/actors\n## Comparing with traditional sports advertising\n# Vocabulary and terminology","[{\"question\":\"Why does talk matter now more than ever?\",\"answer\":\"The session asks participants to consider talk’s current importance as a foundation for learning and communication. It frames talk as something that must be addressed deliberately in education.\"},{\"question\":\"How does talk improve thinking and writing?\",\"answer\":\"The presentation positions talk as a driver for clearer thinking and stronger writing. It links oral discussion to learning progress through structured reflection and practice.\"},{\"question\":\"What steps are suggested for analysing and evaluating the advert?\",\"answer\":\"Participants are guided to analyse representation using costume, setting, and body language, then evaluate how effectively the advert promotes inclusion and empowerment, providing reasons for their opinions and comparing it with more traditional sports advertising.\"}]","Oracy and assessment - Developing confident communicators | PDF",1792722940,81]