[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-599147-105":59,"doc-detail-599147-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","on-brand-communication-center-tutors-as-social-media-content-creators","On Brand - Communication Center Tutors as Social Media Content Creators","","Communication Center Tutors as Social Media Content Creators argues that communication centers should engage social media by involving tutors in branding strategy and content creation. It explains why social media matters in higher education, while detailing key challenges such as rapidly shifting platform language, changing trends, and perceived risks of public failure. The article recommends tutor training that builds core values into professional, safe, authentic outreach content.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/on-brand-communication-center-tutors-as-social-media-content-creators/599147/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/on-brand-communication-center-tutors-as-social-media-content-creators/599147.png","ImageObject",300,407,{"name":92,"@type":93},"kopisore","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Why does the article emphasize social media for communication centers in higher education?","Question",{"text":112,"@type":113},"It argues that students and faculty are actively present on social media, so centers must meet them there. Engaging audiences is necessary because simply establishing the center is not enough for people to learn about and use it.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What challenges does the article identify when creating a social media presence?",{"text":117,"@type":113},"It highlights that social media language is specific and dynamic, platforms and trends change quickly, and producing content can feel risky due to potential failures that may embarrass or harm individuals.",{"name":119,"@type":110,"acceptedAnswer":120},"How should tutor training support social media content creation?",{"text":121,"@type":113},"Tutor training should help tutors understand the center’s goals, core concepts, and daily practices while developing reflective engagement. 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While there are challenges to creating a social media presence, this article argues that engaging your tutors in both developing your communication center’s branding strategy and as content creators will help you address those challenges. Building your communication center’s social media presence offers you not just an avenue to communicate the core values of your center to your institution, it is also an opportunity to develop your tutoring staff’s intellectual engagement and enhance their professionalization. Keywords: tutor training, social media, outreach, branding, communication strategies  \nFollow the Auburn University Miller Writing Center on Facebook and Twitter at @auburnmwc  \nWhy Social Media?  \nTo modify Sutton’s Law, if you want to communicate with people, go where the people are—and studies have shown that the people in higher education are on social media (Junco, 2014; Rowan-Kenyon & Alemán, 2016). Engaging with students and faculty across your institution is a fundamental principle of communication centers. You can’t just build your center and expect people to know what it is and show up. The center’s leadership needs to intentionally build a plan to engage with the larger community about how communication is at the “heart of the educational experience”(Steinfatt, 1986) . And in the most practical sense, faculty and students don’t just need to know where your center is, they also need to know why they should come, particularly since student apprehension is a significant barrier (Turner, 2015) .  \nWhile social media has value, there are challenges to establishing a social media presence. First, the language of social media is specific and dynamic (McCulloch, 2019) . Changes happen very quickly: what does“30-50 feral hogs” mean? What discourse is  \ncurrent, what would sound “so 2014?”Second, platforms change rapidly; some writing centers went all-in on Second Life asa platform in the mid-2000s (Buck, 2017), and that platform is now a “digital ruin”(Jamison, 2017) . Vine was huge in 2014 and gone by 2017. TikTok is the “It” platform right now, but how long will it last (Herman, 2019)? So, what is the language your audience speaks, and where are they? And finally, creating social media content can feel risky; we all know the stories of social media fails that are at best, embarrassing, and at worst, deeply damaging. Justine Sacco and Steven Salaita are stark examples (Ronson, 2016; Petit, 2019) .  \nFortunately, communication center tutors are the best resource for engaging these challenges. They know the audience, the languages, and the medium, and with support they can create safe, authentic, and engaging content that communicates your goals for your center (Love, 2015) . You can build a system around core values and reflective engagement that enables those who can do it best to do it thoughtfully and effectively. As Karen Head, director of Georgia Tech’s Naugle CommLab, said at a recent International Writing Center  \nAssociation (IWCA) conference,“your students are your best ambassadors. Let them do the talking whenever possible.”You can build support structures that will allow your tutors to engage more deeply with the core values of your center and to create and manage content in a professional manner. We train tutors to be responsible professionals who work with students; we can help them find their voice to thoughtfully communicate what our centers do on social media.  \nBringing Social Media into Tutor Training  \nTutor training should inculcate your tutors with an understanding of what we do as a center, including core theoretical concepts and everyday practices to hel","cbCaioO7pAR6r3Wa","https://ap.wps.com/l/cbCaioO7pAR6r3Wa","pdf",313357,"English","# Why Social Media?\n# Bringing Social Media into Tutor Training\n# Defining Your Center’s “Brand”","[{\"question\":\"Why does the article emphasize social media for communication centers in higher education?\",\"answer\":\"It argues that students and faculty are actively present on social media, so centers must meet them there. Engaging audiences is necessary because simply establishing the center is not enough for people to learn about and use it.\"},{\"question\":\"What challenges does the article identify when creating a social media presence?\",\"answer\":\"It highlights that social media language is specific and dynamic, platforms and trends change quickly, and producing content can feel risky due to potential failures that may embarrass or harm individuals.\"},{\"question\":\"How should tutor training support social media content creation?\",\"answer\":\"Tutor training should help tutors understand the center’s goals, core concepts, and daily practices while developing reflective engagement. Tutors can then create and manage content professionally by communicating core values through both branding and outreach.\"}]","On Brand - Communication Center Tutors as Social Media Content Creators | PDF",1792088249,25]