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The study argues that restaurant menus are a primary sales and marketing tool and that offering gluten-free meals with clear menu labeling can attract and retain satisfied tourists and guests. A survey was conducted in frequently visited Ohrid restaurants to examine awareness among managers and staff about guests’ gluten-free needs and labeled GF dishes.",{"@graph":69,"@context":121},[70,84,104],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/offering-gluten-free-meals-on-restaurant-menus-restaurant-menu-gluten-free-labeling-strategy/401938/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":98,"encodingFormat":97,"isAccessibleForFree":99,"interactionStatistic":100},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/offering-gluten-free-meals-on-restaurant-menus-restaurant-menu-gluten-free-labeling-strategy/401938.png","ImageObject",300,407,{"name":92,"@type":93},"Theodore","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-27",true,{"@type":101,"interactionType":102,"userInteractionCount":4},"InteractionCounter",{"@type":103},"ViewAction",{"@type":105,"mainEntity":106},"FAQPage",[107,113,117],{"name":108,"@type":109,"acceptedAnswer":110},"What does a gluten-free diet require for restaurant guests?","Question",{"text":111,"@type":112},"It excludes foods containing gluten and any products processed or cross-contaminated with gluten-containing items. For people with celiac disease or gluten allergy/sensitivity, careful ingredient selection and cross-contact avoidance are essential.","Answer",{"name":114,"@type":109,"acceptedAnswer":115},"Why is menu labeling important for gluten-free meals?",{"text":116,"@type":112},"A well-designed menu communicates more than available food items and labeling gluten-free options helps attract and retain guests who have specific dietary needs. Clear labeling also supports guests in making safe choices.",{"name":118,"@type":109,"acceptedAnswer":119},"How does the paper assess restaurant readiness in Ohrid?",{"text":120,"@type":112},"It uses a survey conducted in some of the most visited restaurants in Ohrid. The results show whether managers and staff are aware of the gluten-free diet requirements and whether restaurants offer or intend to offer gluten-free labeled dishes.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},401938,1790525348,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":52,"language":138,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":67,"update_tm":128,"read_time":142},7971461740886,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","DOI 10.20544/HORIZONS.A.31.2.22.P29 UDC 338.487:659.1]:640.43:613.2(497.771)  \nOFFERING GLUTEN-FREE MEALS ON  \nRESTAURANT MENUS 1  \nKliment Arnaudov, MSc  \nFaculty of Tourism and Hospitality, Ohrid, [kliment_miko@yahoo.com](kliment_miko@yahoo.com)  \nKliment Naumov, PhD  \nFaculty of Tourism and Hospitality, Ohrid, [klimentje@hotmail.com](klimentje@hotmail.com)  \nABSTRACT  \nFor many people, gluten is harmless, and a normal part of their everyday diet. A gluten-free diet excludes any product made with gluten, or for those with severe allergies, any product processed or cross-contaminated with items containing gluten. Some of the restaurant guests are diagnosed withceliac disease and can’t consume food that contains gluten. Hence, thereis a visible need to implement gluten-free meals in the menus.  \nThe menu is the single most important sales and marketing tool available toa restaurant. A well-designed menu communicates much more than just a list of available food items.  \nOffering gluten-free meals and labeling them in the menu is one way to attract and to keep satisfied many of the guests and tourists. Ohrid as a tourist destination should offer a variety of options for the tourists with specific diet needs and that is a good way to enrich the tourist offer.  \nKEY WORDS: gluten allergy, celiac disease, menu, gluten-free label, restaurant  \nINTRODUCTION  \nGluten sensitivity affects large number of people, however it is a well-known fact that gluten is part of in the ingredients and meals we consume daily. Some of the people are diagnosed, but there are many people that are not aware they suffer from some kind of gluten allergy or gluten intolerance. The owners or the managers of the restaurants are expected to be prepared and well-informed regarding gluten sensitivity and intolerance, in order to  \n1 original research paper  \nmeet the diet needs and expectations of their guests. Offering GF dishes in the menus is a good way to attract more guests and tourists in one tourist destination. For the purpose of this paper a survey was conduct in some of the most visited restaurants in Ohrid. The results of that survey will show if there is awareness among the restaurant managers and staff about the GF diet of the guests and whether the restaurant management offer (or has a will to offer) GF labeled dishes as a part of their menu offer.  \nGluten allergy and celiac disease  \nGluten is a protein found in wheat, barley, rye and triticale (a cross between wheat and rye) and it acts as a “glue” in many grain products, giving bread and other products the chewy, elastic texture. For many people, gluten is harmless, and a normal part of their everyday diet. But for those with celiac disease2 (an autoimmune disease triggered by gluten) or a gluten allergy or sensitivity, a gluten-free diet is essential (On the Line, n.d.) .  \nA gluten-free diet is an eating plan that excludes foods containing gluten and any product processed or cross-contaminated with items containing gluten. A gluten-free diet is essential for managing signs and symptoms of celiac disease or gluten intolerance, which are different symptoms. Celiac disease is a condition in which gluten triggers immune system activity that damages the lining of the small intestine. Over time this damage prevents the absorption of nutrients from food. Celiac disease is an autoimmune disorder.3Celiac disease is a serious medical condition and affects about one in hundred individuals worldwide, although there are variations in the rate of prevalence in the different countries (Csapone &Benyovszki, 2019, p. 67).According to Macedonian association “Without Gluten” in one from 4.000 patients the doctors detect gluten intolerance or allergy, and in one diagnosed has seven undiagnosed cases ([nezavisen.mk](nezavisen.mk), 2018).Non-celiac gluten sensitivity causes some signs and symptoms associated with celiac disease- including abdominal pain, bloating, diarrhea, constipation, \"foggy brain,\" rash or hea","cbCaihAwgLgxQWBH","https://ap.wps.com/l/cbCaihAwgLgxQWBH","pdf",648530,"English","# Abstract\n# Introduction\n## Gluten allergy and celiac disease\n## Gluten-free diet requirements\n## Menu labeling and restaurant responsibilities","[{\"question\":\"What does a gluten-free diet require for restaurant guests?\",\"answer\":\"It excludes foods containing gluten and any products processed or cross-contaminated with gluten-containing items. For people with celiac disease or gluten allergy/sensitivity, careful ingredient selection and cross-contact avoidance are essential.\"},{\"question\":\"Why is menu labeling important for gluten-free meals?\",\"answer\":\"A well-designed menu communicates more than available food items and labeling gluten-free options helps attract and retain guests who have specific dietary needs. Clear labeling also supports guests in making safe choices.\"},{\"question\":\"How does the paper assess restaurant readiness in Ohrid?\",\"answer\":\"It uses a survey conducted in some of the most visited restaurants in Ohrid. The results show whether managers and staff are aware of the gluten-free diet requirements and whether restaurants offer or intend to offer gluten-free labeled dishes.\"}]","OFFERING GLUTEN-FREE MEALS ON RESTAURANT MENUS - Restaurant menu gluten-free labeling strategy | PDF",25]