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The project served the economic interests ofthe partners, supported neo-liberal discourses framing the restructuring of public services in the province, and shaped and were shaped by dominant social relations of gender, race, and class. Although the intent of the partnership was to benefit students in the public school system, my analysis points to benefits for the project partners and larger economic, social, and political interests.  \nKeywords: corporate partnerships, health education, alcohol education, gender  \nDans cet article, je propose une analyse critique féministe de mon expérience au seind’un partenariat public-privé réunissant le monde universitaire, le gouvernement et des gens d’affaires au Nouveau-Brunswick. Le projet servait les intérêts économiques des partenaires, souscrivait aux discours néolibéraux à l’origine de la restructuration des services publics dans la province et façonnait les relations sociales dominantes de genre, d’ethnicité et de classe sociale tout en étant façonnées par elles. Même si le partenariat visait à aider les élèves du système d’enseignement public, mon analyse met en évidence les avantages du projet pour les partenaires ainsi que les intérêts économiques, sociaux et politiques en jeu.  \nMots clés : éducation en matière de santé, éducation sur l’alcool, partenariats dugouvernement en matière d’éducation, genre  \nIn the last decade, scholars working from a range of critical perspectiveshave contributed to international conversations about the marketization of public education (Harrison & Kachur, 1999; Kenway, 1995; Marginson, 1997; Robertson, 1998a; Whitty, 1997) . Feminist scholars (David, 1996; Dehli, 1996; Hey, 1996; Kenway & Epstein, 1996) have argued that much of the work on marketization lacks a gender analysis. Dehli (1996) said“feminist inquiry into marketisation requires both global vision and attention to geo-politically and historically specific events, relations and individuals” (p. 364) . Hey (1996) argued that a gender, race, and class analysis broadens understanding of market forces in education,  \nCANADIAN JOURNAL OF EDUCATION 27, 1 (2002): 61–80  \nstrengthens the critique, and adds credibility to this work.  \nIn this article I draw on my experience as a feminist academic in a faculty of education in New Brunswick working with a particular form of marketisation — a public/private partnership in health education involving government, university, and industry. My intent is to make visible how processes ofcommodification, corporatism, and globalization worked through the partnership and their gendered, classed, and racialized effects. I argue that the partnership served the economic interests of the project partners and supported neo-liberal ideas that are moving the province toward the privatization of public services . Although the intent of the partnership was to benefit young people, it served larger economic, social, and political purposes.  \nIn analyzing how the partnership worked to support neo-liberal ideologies across market and state, I have not singled out public service administrators. Although government representatives are “not simply neutral conduits for policy pressures” (Taylor, Rizvi, Lingard, & Henry, 1997, p. 31), they are expected to implement decisions made in the premier’s office. University administrators, too, implement decisions that presidents and boards of governors make with corporate bodies . Although I eventually withdrew from this partnership, I do not separate myself from corporatist values: my own desire for research funding drew me to the project.  \nMy work, situated in “feminist case study research” (Reinharz, 1992, p. 164), draws on traditional case study methods (Ragin & Becker, 1992), while insisting ","cbCailxdECqfNfp5","https://ap.wps.com/l/cbCailxdECqfNfp5","pdf",602628,"English","# Corporate involvement in curriculum\n## Marketization and gender analysis\n## Public-private partnership design and participants\n## Research approach and feminist case study methods\n## What took place in 1997","[{\"question\":\"What partnership is analyzed in the article?\",\"answer\":\"The article analyzes a public-private partnership in health education in New Brunswick involving government, university, and industry. It focuses on how the partnership functioned and whom it ultimately benefited.\"},{\"question\":\"What arguments does the author make about the partnership’s effects?\",\"answer\":\"The author argues the partnership served the economic interests of partners and supported neo-liberal ideas leading toward privatization of public services. It also produced gendered, classed, and racialized effects.\"},{\"question\":\"How does the author frame the study method?\",\"answer\":\"The study uses a feminist case study research approach, drawing on traditional case study methods while emphasizing women’s experiences. The author also distinguishes what took place from what happened as a result.\"}]","No Strings Attached - Corporate Involvement in Curriculum | PDF",1792083077]