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Includes registration instructions, links to full brief packs, and requirements for creating tutor logins so students can credit them on entries. Provides an overview of participating brands and brief categories, plus a structured guidance framework for students and a clear explanation of the multi-round judging process and award pencil levels.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/new-blood-awards-2026-tutor-pack/139282/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/new-blood-awards-2026-tutor-pack/139282.png","ImageObject",300,407,{"name":92,"@type":93},"Fahsai","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-02","2026-08-23",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"How do students register and access the full brief packs for New Blood Awards 2026?","Question",{"text":112,"@type":113},"Students must register on dandad.org/new-blood-awards and download the full brief packs for the briefs they choose.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What is required from tutors so students can credit them and stay up to date?",{"text":117,"@type":113},"Tutors need a dandad.org login so students can credit them on their entries and so tutors receive updates.",{"name":119,"@type":110,"acceptedAnswer":120},"What are the judging rounds and how are pencil levels awarded?",{"text":121,"@type":113},"Judging includes Round 1 online shortlisting, Round 2 voting for New Blood Wood Pencil-worthy work, Round 3 selection for Graphite Pencil, and Round 4 elevation to Yellow Pencil. Black Pencil judging then selects the best of the best, with judges able to award no pencils if work does not hit the mark.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},139282,1787518335,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144},549768702563,"https://ap-avatar.wpscdn.com/avatar/8000c4aa63b76e948b?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786536092046926083","TUTOR PACK  \nContents  \nThis tutor pack contains all the information you need to set the briefs for the D&AD New Blood Awards 2026. If your students are entering, make sure you and they register at [dandad.org/new](dandad.org/new)blood-awards and download the full brief packs for their chosen briefs. As well as the briefs themselves, these packs contain essential supporting resources and extra information.  \nYou’ll also [need a dandad.org](need a dandad.org)[ ](need a dandad.org)login so that your students can credit you on their entries, and so we can keep you up-to-date.  \nTake to Instagram for news and inspiration: @newblood_dandad  \nAnd get in touch with any questions:  \n[newblood@dandad.org](newblood@dandad.org)  \nAll briefs were written as a collaboration between brands, strategists and industry (including adam&eveDDB, Area23, BETC Paris, Design Bridge & Partners, McCann, Amanda Jones, Anna Katrina Pizarro, Margaux Revol, Natalie Prout, Shelina Janmohamed, and Uttara Masting) and D&AD.  \nA rough guide to guiding your students  \n21GRAMS  \nProduct Design, Experience Design, UX/UI/Interaction Design, Open  \nAffinity and Canva  \nGraphic Design, Typography, Design  \nCanal+  \nProduct Design, UX/UI/Interaction Design, Digital Design  \nCanesten  \nProduct Design, Experience Design, UX/UI/Interaction Design, Packaging Design, Open  \nCarrefour  \nBranding, Graphic Design  \nCensHERship & The Case for Her  \nProduct Design, Service Design, Advertising, Marketing  \nD&AD  \nContent Creation, Social Media  \nDuolingo  \nAdvertising, Marketing, PR & Social  \ngiffgaff and Big Issue  \nProduct Design, Experience Design, UX/UI/Interaction Design, Open  \nHSBC  \nGraphic Design, Branding  \nKahf  \nAdvertising, Marketing, PR  \nL’Oreal  \nCopywriting, Advertising, Marketing  \nNovartis  \nAdvertising, Marketing, PR, Gamification  \nMonotype & Penguin Typography, Graphic Design  \nTuborg  \nExperiential, Advertising, PR & Social, Marketing  \nTwix  \nExperiential, Advertising, PR & Social, Marketing  \nWar Child & Secret 7\"Illustration, Animation  \nWise  \nExperiential, Advertising, Marketing  \nPreparing your entries guide Nailing your entry  \nWhat winning means Essential info & FAQs Judges Feedback 2025  \nWhat is IP?  \nTerms & Conditions  \n@newblood_dandad [dandad.org/new-blood-awards](dandad.org/new-blood-awards)  \n• New Blood Awards 2026 •  \n\\#NewBloodAwards  \nA ROUGH GUIDE TO GUIDING YOUR STUDENTS  \n1. Know the brief  \nThey ’ve picked their brief(s) . But do they know them inside out?  \n Can they explain it in one sentence?  \n Have they researched the brand?  \n Are they clear on what they ’re being asked to deliver?  \nSend them to our Brief breakdown exercise for more pointers on understanding their briefs.  \n2. Challenge the idea  \nThey have their idea locked down. But is it a winner?  \n Why will anyone care?  \n Would they do it / engage with it?  \n How does it achieve its goals?  \n How does it fit with the brand?  \n Is it original?  \n Why does it excite them?  \nYou can find a full list of tips and tricks on our New Blood Awards homepage.  \n3. Read ‘Nailing your entry’  \nMake sure your students have read the‘Nailing your entry ’ document in their brief pack (also included in this tutor pack) . It talks them through how to avoid common pitfalls in preparing and presenting their work.  \n4. Understand the judging process Our selection process is tough. Here it isin a nutshell:  \nJudging Criteria  \nWe have three simple judging criteria that judges use for all our briefs:  \nDoes it have a great creative idea?  \nIs it well executed?  \nIs it on brief?  \nThe importance of each criteria varies depending on the brief. See ‘Essential information ’ to view a detailed breakdown.  \nPlease note , there are slightly different criteria for our Games Design brief. All judging is done anonymously – the judges will put through work they think should win based purely on the assets the students have entered.  \nRound 1  \nOnline shortlisting. A jury of top creativesand professional","cbCailoOzCvlG91r","https://ap.wps.com/l/cbCailoOzCvlG91r","pdf",2896570,36,"English","# A rough guide to guiding your students\n## Know the brief\n## Challenge the idea\n## Read “Nailing your entry”\n## Understand the judging process\n## Make it a winner\n# Preparing your entries guide\n## Nailing your entry\n## What winning means\n## Essential info & FAQs\n## Judges Feedback 2025\n# What is IP?\n# Terms & Conditions\n# Brief set by 21GRAMS","[{\"question\":\"How do students register and access the full brief packs for New Blood Awards 2026?\",\"answer\":\"Students must register on dandad.org/new-blood-awards and download the full brief packs for the briefs they choose.\"},{\"question\":\"What is required from tutors so students can credit them and stay up to date?\",\"answer\":\"Tutors need a dandad.org login so students can credit them on their entries and so tutors receive updates.\"},{\"question\":\"What are the judging rounds and how are pencil levels awarded?\",\"answer\":\"Judging includes Round 1 online shortlisting, Round 2 voting for New Blood Wood Pencil-worthy work, Round 3 selection for Graphite Pencil, and Round 4 elevation to Yellow Pencil. Black Pencil judging then selects the best of the best, with judges able to award no pencils if work does not hit the mark.\"}]","New Blood Awards 2026 - Tutor Pack | PDF",91]