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Data from three farmers were analyzed through within-case and cross-case methods. Findings highlight meticulous cultivation with temperature management and specific techniques, alongside competitive pricing, optimized marketing channels, transparent communication, and social media use.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/mushroom-cultivation-and-marketing-strategies-of-small-scale-farmers-in-bansalan-davao-del-sur-a-multiple-case-study/146175/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/mushroom-cultivation-and-marketing-strategies-of-small-scale-farmers-in-bansalan-davao-del-sur-a-multiple-case-study/146175.png","ImageObject",300,407,{"name":42,"@type":43},"Noah","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-27","2026-08-26",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",14,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the focus of this multiple-case study?","Question",{"text":63,"@type":64},"It explores mushroom cultivation and marketing strategies, and the perceived opportunities for improving these strategies among small-scale farmers in Bansalan, Davao del Sur.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How was the study conducted?",{"text":68,"@type":64},"The study used a qualitative multiple-case approach, collecting data from three small-scale mushroom farmers through in-depth interviews and analyzing results using within-case and cross-case methods.",{"name":70,"@type":61,"acceptedAnswer":71},"What cultivation practices and marketing strategies were identified?",{"text":72,"@type":64},"Cultivation practices include meticulous farming, temperature management, specific cultivation techniques, and maintaining a holistic environment. 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Anical*, Perky Jessa Rugian**, Marife T. Saludo***, James R. Linao,  \nMBA-Faculty Department of Business Administration Education (DBAE), Univeristy of Mindanao-Bansalan College,  \nBansalan, Davao del Sur  \nDOI: [https://doi.org/10.51583/IJLTEMAS.2025.140500016](https://doi.org/10.51583/IJLTEMAS.2025.140500016)  \nReceived: 17 May 2025; Accepted: 19 May 2025; Published: 31 May 2025  \nAbstract: Mushroom cultivation presents an enticing opportunity for small-scale farmers to diversify their operations and boost income with minimal capital and space requirements. In fact, it can be grown in relatively small spaces, including indoors or in controlled environments, which may provide a practical alternative for farmers. This qualitative multiple-case study aims to explore the mushroom cultivation and marketing strategies as well as the perceived opportunities in improving the cultivation and marketing strategies of small-scale farmers in Bansalan, Davao del Sur. This study collected data from three (3) small-scale mushroom farmers through in-depth interviews. Through within-case and cross-case analysis, the data gathered revealed that the cultivation practices of small-scale mushroom farmers include meticulous farming, temperature management, specific cultivation techniques, and maintaining a holistic environment. The marketing strategies consist of competitive pricing, marketing channel optimization, establishing transparent communication, achieving the best deals, and utilization of social media. Furthermore, the perceived opportunities for improvement comprise continuous learning, perception of technology, partnership and collaboration, government support, and market viability. The implications of the study suggest that mushroom cultivation offers small-scale farmers a pathway to diversify their operations and enhance income while emphasizing the importance of rigorous cultivation practices, continuous learning, effective marketing, and collaboration. Furthermore, the study underscores the importance of government intervention in addressing various barriers to mushroom cultivation, such as access to resources and infrastructure, while also emphasizing the necessity of establishing supportive facilities and regulatory frameworks conducive to the growth of the industry. Additionally, it encourages stakeholders' active involvement in supporting small-scale farmers through equitable practices, fostering partnerships between different actors in the agricultural value chain, and investing in research and development initiatives aimed at enhancing the sustainability and productivity of mushroom cultivation practices. Keywords: mushroom farming, small-scale farmers, cultivation practices, marketing strategies, opportunities, multiple-case study.  \nKeywords: cultivation practices, marketing strategies, multiple-case study, mushroom cultivation, small-scale farmers, opportunities  \nI. Introduction  \nMushroom cultivation provides small-scale farmers a profitable opportunity to diversify operations and generate additional income with only a minimal capital and space needed (Carroll, 2022) . Small-scale mushroom farmers may offer high-quality or locallygrown mushrooms that can differentiates the products in the market (Finmodelslab, 2023). However, the small-scale farmers face unique challenges and opportunities in growing and marketing mushrooms due to limited resources and information access (Beyer, 2022) . Therefore, it is important to understand the strategies and considerations that small-scale farmers use in cultivating and marketing efforts (Beyer, 2022). For instance, the use of technology and contract agreements attract more customers and boost the capacity in selling and production (Febrianda and Tokuda, 2017; Nurjati and Wiryawan, 2023) .  \nMushroom cultivation is a growing industry worldwide, dri","cbCaitTJpDETj4sv","https://ap.wps.com/l/cbCaitTJpDETj4sv","pdf",960662,27,"English","# Introduction\n## Mushroom cultivation as an income diversification opportunity\n## Global and regional market context and demand","[{\"question\":\"What is the focus of this multiple-case study?\",\"answer\":\"It explores mushroom cultivation and marketing strategies, and the perceived opportunities for improving these strategies among small-scale farmers in Bansalan, Davao del Sur.\"},{\"question\":\"How was the study conducted?\",\"answer\":\"The study used a qualitative multiple-case approach, collecting data from three small-scale mushroom farmers through in-depth interviews and analyzing results using within-case and cross-case methods.\"},{\"question\":\"What cultivation practices and marketing strategies were identified?\",\"answer\":\"Cultivation practices include meticulous farming, temperature management, specific cultivation techniques, and maintaining a holistic environment. Marketing strategies include competitive pricing, marketing channel optimization, transparent communication, securing the best deals, and using social media.\"}]","Mushroom Cultivation and Marketing Strategies of Small-Scale Farmers in Bansalan, Davao del Sur - A Multiple Case Study | PDF",68]