[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-134614-en":3,"doc-seo-134614-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},134614,8796095027276,"wps_ap_test_251126_0180","https://avatar.qwps.com/avatar/d3BzX2FwX3Rlc3RfMjUxMTI2XzAxODA=",8,"Research & Report","More Than Just Periods - Understanding the role of communication and advertising in shaping and challenging menstrual stigmas in Urban India","This thesis investigates how communication and advertising influence and challenge menstrual stigmas in urban India. Grounded in social science and media studies, it reviews scholarship on impurity and pollution, biomedical framings, media narratives of seclusion, and the knowledge-making role of advertisements. Using a structured qualitative approach, it examines experiences of seclusion and the communicative contexts around menstruation, including education and affective implications.","More Than Just Periods:  \nUnderstanding the role of communication and advertising in shaping and challenging menstrual  \nstigmas in Urban India  \nAuthor: Aditya Sen  \nSupervisor: Mia-Marie Hammarlin  \nMSc in Media and Communication  \nLund University  \nTABLE OF CONTENTS  \nTABLE OF CONTENTS...............................................................................................................1  \nABSTRACT....................................................................................................................................3  \nACKNOWLEDGEMENTS.......................................................................................................... 4  \nINTRODUCTION......................................................................................................................... 5  \nLITERATURE REVIEW..............................................................................................................9  \n1. Menstruation through social sciences’ perspectives............................................................. 9  \n2. Impure and polluted.......................................................................................................... 11  \n2.1 Menstrual blood as impure........................................................................................... 11  \n2.2 The Biomedical gaze.................................................................................................... 13  \n3. Menstrual Hygiene Management........................................................................................ 14  \n4. Menstruation in cultural and ritual practices...................................................................... 16  \n5. Media Studies on Menstruation.......................................................................................... 17  \n5.1. Media Narratives of Seclusion.................................................................................... 17  \n5.2. Menstrual Body Politics Through Media.................................................................... 19  \n5.3 The Fourth Wave of Feminism: New media technologies and dialogues....................20  \n5.4 Advertisements as knowledge production................................................................... 21  \nTHEORETICAL FRAMEWORK............................................................................................. 23  \n1. Stigma.................................................................................................................................. 23  \n2. Communities, Popular Culture, and Cultural Citizenship................................................... 24  \n3. Bio-power, Body Politics and Cultural Citizenship.............................................................26  \n4. Affect and Conversations.....................................................................................................28  \nMETHODOLOGY...................................................................................................................... 29  \nEthics........................................................................................................................................30  \nMethods....................................................................................................................................31  \nSampling.................................................................................................................................. 33  \nData Collection........................................................................................................................ 34  \nData Processing........................................................................................................................35  \nANALYSIS....................................................................................................................................38  \nPART 1: Experiences of Seclusion................................................................","cbCaifaufLdY96lI","https://ap.wps.com/l/cbCaifaufLdY96lI","pdf",32839517,4,1,143,"English","en",105,"# Introduction\n# Literature Review\n## Menstruation through social sciences’ perspectives\n## Impure and polluted\n## Menstrual Hygiene Management\n## Menstruation in cultural and ritual practices\n## Media Studies on Menstruation\n# Theoretical Framework\n# Methodology\n## Ethics\n## Methods\n## Sampling\n## Data Collection\n## Data Processing\n# Analysis\n## Part 1: Experiences of Seclusion\n## Part 2: Communication Around Menstruation\n# Conclusion\n# Limitations and Future Research\n# Bibliography\n# Appendix","[{\"question\":\"What is the thesis focused on regarding menstrual stigmas in urban India?\",\"answer\":\"The thesis examines how communication and advertising shape and challenge menstrual stigmas in urban India, linking media narratives and public messaging to social perceptions.\"},{\"question\":\"Which themes are covered in the literature review?\",\"answer\":\"The review covers social science perspectives on menstruation, ideas of impurity and pollution, menstrual hygiene management, cultural and ritual practices, and media studies on seclusion, body politics, and advertising.\"},{\"question\":\"How is the analysis structured in the study?\",\"answer\":\"The analysis is divided into experiences of seclusion and communication around menstruation, including narratives, information, education, and the affective implications of advertising.\"}]","More Than Just Periods - Understanding the role of communication and advertising in shaping and challenging menstrual stigmas in Urban India | PDF",1787274954,360,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"more-than-just-periods-understanding-the-role-of-communication-and-advertising-in-shaping-and-challenging-menstrual-stigmas-in-urban-india","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,52],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":51},"https://docshare.wps.com/document/research-report/",3,{"item":53,"name":13,"@type":44,"position":20},"https://docshare.wps.com/document/more-than-just-periods-understanding-the-role-of-communication-and-advertising-in-shaping-and-challenging-menstrual-stigmas-in-urban-india/134614/",{"url":53,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-26","2026-08-21",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What is the thesis focused on regarding menstrual stigmas in urban India?","Question",{"text":76,"@type":77},"The thesis examines how communication and advertising shape and challenge menstrual stigmas in urban India, linking media narratives and public messaging to social perceptions.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"Which themes are covered in the literature review?",{"text":81,"@type":77},"The review covers social science perspectives on menstruation, ideas of impurity and pollution, menstrual hygiene management, cultural and ritual practices, and media studies on seclusion, body politics, and advertising.",{"name":83,"@type":74,"acceptedAnswer":84},"How is the analysis structured in the study?",{"text":85,"@type":77},"The analysis is divided into experiences of seclusion and communication around menstruation, including narratives, information, education, and the affective implications of advertising.","https://schema.org",{"og:url":53,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":53},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":48,"doc_module":4,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":137,"doc_module":4,"doc_module_name":47,"category_name":138,"show_sort_weight":107,"slug":139},19,"General","general"]