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Brabham  \nInformation and the Modern Corporation, James Cortada Memes in Digital Culture, Limor Shifman  \nIntellectual Property Strategy, John Palfrey  \nOpen Access, Peter Suber  \nWaves, Fred Raichlen  \nmemes  \nin digital culture  \nlimor sh if man  \nThe MIT Press | Cambridge, Massachusetts | London, England  \n© 2014 Massachusetts Institute of Technology  \nAll rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher.  \nMIT Press books may be purchased at special quantity discounts for business or sales promotional use. For information, please email special_sales@ mitpress.mit.edu or write to Special Sales Department, The MIT Press, 55 Hayward Street, Cambridge, MA 02142.  \nThis book was set in Chaparral Pro by the MIT Press. Printed and bound in the United States of America.  \nLibrary of Congress Cataloging-in-Publication Data  \nShifman, Limor, 1974–.  \nMemes in Digital Culture/ Limor Shifman. pages cm.—(MIT press essential knowledge)  \nIncludes bibliographical references and index.  \nISBN 978-0-262-52543-5 (pbk. : alk. paper)  \n1. Social evolution. 2. Memes. 3. Culture diffusion. 4. Internet—Social aspects. 5. Memetics. I. Title.  \nHM626 .S55 2014  \n302—dc23 2013012983  \n10 9 8 7 6 5 4 3 2 1  \ncontents  \nSeries Foreword vii  \nAcknowledgments ix  \n1 Introduction 1  \n2 A Telegraphic Biography of a Conceptual  \nTroublemaker 9  \n3 When Memes Go Digital 17  \n4 Defining Internet Memes 37  \n5 Memes versus Virals 55  \n6 Unpacking Viral and Memetic Success 65  \n7 Meme Genres 99  \n8 May the Excessive Force Be with You: Memes as  \nPolitical Participation 119  \n9 When Internet Memes Go Global 151  \n10 Future Directions for Internet Meme Research 171  \nGlossary 177  \nNotes 179  \nFurther Readings 189  \nIndex 191  \nseries foreword  \nThe MIT Press Essential Knowledge series offers accessible, concise, beautifully produced pocket-size books on topics of current interest. Written by leading thinkers, the books in this series deliver expert overviews of subjects that range from the cultural and the historical to the scientific and the technical.  \nIn today’s era of instant information gratification, we have ready access to opinions, rationalizations, and superficial descriptions. Much harder to come by is the foundational knowledge that informs a principled understanding of the world. Essential Knowledge books fill that need. Synthesizing specialized subject matter for nonspecialists and engaging critical topics through fundamentals, each of these compact volumes offers readers a point of access to complex ideas.  \nBruce Tidor  \nProfessor of Biological Engineering and Computer Science Massachusetts Institute of Technology  \nacknowledgments  \nThis book could not have been written without the support of a number of patient colleagues who have put up with my meme obsession over the last few years. I am indebted to Elad Segev, Paul Frosh, Ben Peters, Nicholas John, and Leora Hadas for their valuable comments on parts of this manuscript. I am particularly grateful to Menahem Blondheim, the most generous friend and intellectual I have ever encountered.  \nI consider myself extremely fortunate tobe part of the Department of Communication at the Hebrew University of Jerusalem. I have benefited greatly from the wisdom and kindness of my friends in this wonderful academic home. Besides those mentioned above, other colleagues and graduate students from the department—in particular Elihu Katz, Zohar Kampf, Keren Tenenboim-Weinblatt, Asaf Nissenboim, Noam Gal, and Lillian Boxman-Shabtai—offered many insightful observations and criticisms. The members of the “Jerusalem Discourse Forum”—Gonen Hacohen, Michal Hamo, Ayelet Kohn, Chaim Noy, and Motti Neiger—r","cbCaih8V486jvtnX","https://ap.wps.com/l/cbCaih8V486jvtnX","pdf",1724271,211,"English","# Series Foreword\n# Acknowledgments\n# Introduction\n# A Telegraphic Biography of a Conceptual Troublemaker\n# When Memes Go Digital\n# Defining Internet Memes\n# Memes versus Virals\n# Unpacking Viral and Memetic Success\n# Meme Genres\n# Memes as Political Participation\n# When Internet Memes Go Global\n# Future Directions for Internet Meme Research\n# Glossary\n# Notes\n# Further Readings\n# Index","[{\"question\":\"How does the book define internet memes?\",\"answer\":\"It provides a dedicated section for defining internet memes, establishing key characteristics and conceptual boundaries for what counts as an internet meme.\"},{\"question\":\"What is the difference between memes and virals?\",\"answer\":\"The book includes a specific comparison and follows with analysis of what drives viral and memetic success, highlighting how the two spread differently.\"},{\"question\":\"How are internet memes connected to political participation?\",\"answer\":\"A full chapter explains how memes operate as political participation, positioning them as a means for engaging with politics rather than only entertainment.\"}]","Memes in Digital Culture - Limor Shifman - Essential Knowledge | PDF",1790823237,325]