[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-510415-105":59,"doc-detail-510415-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","memememememe-notes-from-a-doomscroller-by-noon-elsharif","Memememememe Notes from a Doomscroller by Noon Elsharif","","A first-person reflection on Northwestern University in Qatar’s 10th Media Majlis exhibition, “Memememememe,” curated by Jack Thomas Taylor with Amal Zeyad Ali. The review follows encounters with installations exploring meme culture and “BrainRot,” constrained pathways that mirror fragmented attention, and audio/visual works that intensify overstimulation. Through debate over “doomscrolling” versus “bed rotting,” the author argues memes and viral consumption both mirror and critique capitalism. Additional analysis connects the scrolling compulsion to Mass, Length, Time, and Volume.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":15,"@type":76,"position":81},"https://docshare.wps.com/document/literature/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/memememememe-notes-from-a-doomscroller-by-noon-elsharif/510415/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/memememememe-notes-from-a-doomscroller-by-noon-elsharif/510415.png","ImageObject",300,407,{"name":92,"@type":93},"Connor ","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-22","2026-10-05",true,{"@type":102,"interactionType":103,"userInteractionCount":14},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the central subject of the “Memememememe” exhibition described here?","Question",{"text":112,"@type":113},"The exhibition focuses on memes and how meme culture shapes media consumption, attention, and political or social discourse. It uses installations to make the experience of internet-like engagement feel immediate and unsettling.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the exhibition’s layout influence visitors’ behavior?",{"text":117,"@type":113},"Visitors are funneled through a corridor that forces a curved path through each installation. This design limits distraction and intentionally echoes fragmented attention and the habit of rushing through content.",{"name":119,"@type":110,"acceptedAnswer":120},"What argument does the author make about doomscrolling and “bed rotting”?",{"text":121,"@type":113},"The author challenges the idea that “bed rotting” is resistance. They argue doomscrolling is closely tied to capitalism because it trains people to disable thought and endlessly consume content.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},510415,1792660573,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":14,"category_name":15,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":14,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":29,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":44},687207022233,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Northwestern University in Qatar regularly hosts exhibitionsin its Media Majlis, creativelycontributing to contemporary discourse on media and politics. I attended a few, but I wassurprised to hear that their 10th exhibition, curated by Jack Thomas Taylor and Assistant CuratorAmal Zeyad Ali, would be about memes. When visiting theMemememememe exhibition, Iintentionally slowed down so as not to skip over the series of texts introducing the exhibition.While reading the introduction, three students walked into the room, immediately racing towardsthe large screens at the end of the corridor, to an installation named ‘Good Soup: A MemeCulture Altarpiece’by Anna Horel, which exhibited a genre of memes the internet calls: BrainRot. Three screens played different videos, andthe students laughed in recognition of thecelebrities, music, and cultural references. Standing near my text, I judged them till I realized Iwould've been doing the same had I visited with my friends. The exhibition’s entrance confinesvisitors to a corridor, forcing them to walk a curved path through every installation so as not toget distracted by other pieces. This design choice meant the organizers knew something aboutour fragmented attention and our modern habit of rushing. In an exhibition about memes, thesetup and how visitors engaged revealed a deeper understanding of our relationship with theinternet, our decaying attention spans, andthe content we consume.  \nMauro C. Martinez, “Trust 2 and Trust 3 ”, oil on canvas— personal photography by Noon Elsharif.  \nThrough the speakers in the room, you hear a scripted exchange about memes that iscontinuously interrupted by viral meme audios. It is faint enough to sound like someonebrowsing their feed in the distance, but striking enough to make you listen. The dim lighting, thetight corridor, andthe faint audio playing through the speakers combined into an overstimulatingenvironment that felt strangely reminiscent of the hours I spend on my bed scrolling through anendless algorithm. However, the faint familiarity I felt showed that I wasn’t unaccustomed to theconstant chatter of the internet; I was simply unsettled that this feeling was replicated in a foreignlocation. This highlights the success of the exhibition in displaying what itis like to view mediadaily and to be trapped in this cycle of consumption. (While finishing this sentence, I took afive-minute break to watch some memes. The irony of this is not beyond me.)  \nContent consumption or doomscrolling is a recurring theme throughout the exhibition. First, itispraised as an act of resistance in Alia Leonardi’s “dnd, still online, still alive”embroidered fabricinstallation, which features three pieces of white fabric, embroidered with black text. The lastone reads: “Girl, the world is bigger than your bedroom. Sometimes you run away back to thesafety ofyour bed. You lie in desires scrolling to find who you will become. Returning to thepersons you were: you have it all (you are bored) . You change (it hurts) . ” Thoughthe installationtext describes‘bed rotting’ as an opportunity to exist outside of the watchful gaze of capitalism,and a way to defy social media’s expectations, I think it's the absolute opposite. Doomscrolling isthe epitome of capitalism, as it encourages and expects us to turn off our brainsand endlesslyconsume content. Capitalism steals the little free time we have by placing in our hands the mostenticing habit in the form of a screen that contains everything and nothing. As a studentconstantly trying to find a balance between my education and extracurricular work, while alsomaking time for hobbies and family, I often find myself reaching for my phone in the briefwindows of time I have to myself. An hour between my classes, an hour before bedtime–eventhe fifteen minutes waiting forthe tram, I browse my feed(s) to see what the world has to offer,and more often than not, I am left with less time to myself and a sinking feeling in my stomachthat ","cbCaiki3N8JyfqvK","https://ap.wps.com/l/cbCaiki3N8JyfqvK","pdf",8209425,"English","# Memememememe exhibition overview\n## Immersive corridor design and audience engagement\n## Audio-visual overstimulation and internet consumption\n# Content consumption vs resistance narratives\n## Bed-rotting and capitalism critique\n# Scrolling as an embedded compulsion\n## Mass, Length, Time, Volume analysis","[{\"question\":\"What is the central subject of the “Memememememe” exhibition described here?\",\"answer\":\"The exhibition focuses on memes and how meme culture shapes media consumption, attention, and political or social discourse. It uses installations to make the experience of internet-like engagement feel immediate and unsettling.\"},{\"question\":\"How does the exhibition’s layout influence visitors’ behavior?\",\"answer\":\"Visitors are funneled through a corridor that forces a curved path through each installation. This design limits distraction and intentionally echoes fragmented attention and the habit of rushing through content.\"},{\"question\":\"What argument does the author make about doomscrolling and “bed rotting”?\",\"answer\":\"The author challenges the idea that “bed rotting” is resistance. They argue doomscrolling is closely tied to capitalism because it trains people to disable thought and endlessly consume content.\"}]","Memememememe Notes from a Doomscroller by Noon Elsharif | PDF",1791241075]