[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-597269-105":59,"doc-detail-597269-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","media-literacy-in-the-risk-society-toward-a-risk-reduction-strategy","Media Literacy in the Risk Society - Toward a Risk Reduction Strategy","","Media literacy is presented as a contested educational response within a commercial, globalized market society. The work reviews shifting notions of media literacy as “preparation and protection,” and argues that children’s exposure to fast-food advertising and sedentary lifestyles requires updated education for citizen-consumers in a risk society. A case study shows that media education scaffolds children’s critical thinking about sedentary habits and media use, reframing media literacy as a practical risk-reduction approach.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/media-literacy-in-the-risk-society-toward-a-risk-reduction-strategy/597269/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/media-literacy-in-the-risk-society-toward-a-risk-reduction-strategy/597269.png","ImageObject",300,407,{"name":92,"@type":93},"Blue Pony","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-05","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":24},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Why does the document frame media literacy as part of a “risk society”?","Question",{"text":112,"@type":113},"It connects commercial media exposure—such as fast-food marketing and sedentary lifestyle patterns—to educational challenges that require new approaches to protect and prepare children as citizen-consumers.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What does the document suggest is learned through a media education programme?",{"text":117,"@type":113},"The case study indicates the programme provides scaffolding for children’s critical thinking about sedentary lifestyles and their media consumption.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the text describe television’s impact on children’s learning and socialization?",{"text":121,"@type":113},"It argues television can support learning for some students but also distract poorer students from reading and homework, contributing to reduced academic achievement and broader concerns beyond the classroom.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},597269,1792619810,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":24,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},962090760266,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Media Literacy in the Risk Society: Toward a Risk Reduction Strategy  \nStephen Kline, Kym Stewart, & David Murphy  \nThe idea of media literacy prompts an increasingly divisive debate between educators who wish to protect children from the commercialization of global markets and those who challenge critical media studies as misguided, outdated, and ineffective. We have provided a historical overview of changing conceptions of media literacy as preparation and protection in market society, arguing that contemporary concerns about children’s fast food marketing and sedentary lifestyles call for new approaches to the education of citizenȬconsumers in a risk society. Our case study demonstrates that a media education programme can provide scaffolding for children’s critical thinking about their sedentary lifestyles and media consumption.  \nKey words: sedentary lifestyles, advertising literacy, media consumption, displacement effects.  \nLa notion d’initiation aux médias suscite un débat de plus en plus animé entre, d’une part, les intervenants éducatifs qui désirent protéger les enfants contre la mondialisation de la culture commerciale et, d’autre part, ceux pour qui les études critiques des médias sont peu judicieuses, périmées et inefficaces. Les auteurs présentent un survol historique de l’évolution des façons de voir l’initiation aux médias comme outil de préparation et de protection dans une société marchande etsoutiennent que les inquiétudes actuelles au sujet du marketing des repasȬminute auprès des enfants et des modes de vie sédentaire requièrent de nouvelles approches de l’éducation des consommateursȬcitoyens dans une société à risque. L’étude de cas présentée ici démontre qu’un programme d’initiation aux médias peut permettre decharpenter l’esprit critique des enfants au sujet de leur mode de vie sédentaire et deleur consommation des médias.  \nMots clés : mode de vie sédentaire, littératie en matière de publicité, consommation des médias, effets de déplacement.  \n_________________  \nCANADIAN JOURNAL OF EDUCATION 29, 1 (2006): 131Ȭ153  \nSince mass literacy was first established as one of the cornerstones of democratic society, reading and writing have been the undisputed core competences taught in primary classes, where the book is the privileged medium of mass education. Yet during the twentieth century, the invention of mass media such as films and comics has provoked widening debate about the role of electronic media in mass education as researchers documented that children spent as much time watching TV at home as they did in classrooms of formal learning. Because in a commercial media system, most programming was produced with the size of the audience rather than children’s education in mind, television was the source of anxious discourses about mesmerized children entranced by mindless cartoons, punctuated by messages from paying sponsors (Kline, 1993) . However visually attractive and engaging, teachers instilled with the ideals of progressive education found it evermore difficult to see the banal cartoons and crime dramas as scaffolding children’s intellectual development. Researchers discovered that new media had a paradoxical impact on children’s socialization: television could both support learning and school achievement among brighter middleȬclass students who were intellectually prepared, but also distract poorer students from reading and homework, leading to a downward spiral of academic achievement. Critics began to fear that mass media were having a greater detrimental impact outside the classroom.  \nDuring the 1960s, Marshall McLuhan provoked a broad debate about the new forms of literacy forged in electronically mediated cultures. Cook (2000) has documented the public debate about this first television generation as “electronic media together with the flow and forces of capital” began “fomenting a postȬmodern childhood inseparable from media use”(p. 82) . TV became the contested cultural zone, as North A","cbCainO3H1WidMsg","https://ap.wps.com/l/cbCainO3H1WidMsg","pdf",188054,23,"English","# Media literacy and the risk society\n## The debate around protecting children\n## Historical shift in conceptions of media literacy\n## Case study: scaffolding critical thinking\n# Media, learning, and classroom impact","[{\"question\":\"Why does the document frame media literacy as part of a “risk society”?\",\"answer\":\"It connects commercial media exposure—such as fast-food marketing and sedentary lifestyle patterns—to educational challenges that require new approaches to protect and prepare children as citizen-consumers.\"},{\"question\":\"What does the document suggest is learned through a media education programme?\",\"answer\":\"The case study indicates the programme provides scaffolding for children’s critical thinking about sedentary lifestyles and their media consumption.\"},{\"question\":\"How does the text describe television’s impact on children’s learning and socialization?\",\"answer\":\"It argues television can support learning for some students but also distract poorer students from reading and homework, contributing to reduced academic achievement and broader concerns beyond the classroom.\"}]","Media Literacy in the Risk Society - Toward a Risk Reduction Strategy | PDF",1792084715,58]