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It aims to replace one-way broadcast-style models with converged, interactive media culture through open virtual learning environments that connect students across countries and disciplines. The initiative builds innovative online classrooms and collaborative platforms using social media and cloud tools such as Facebook, Google Hangout, Google Docs, and Blogger. ",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/media-culture-2020-collaborative-teaching-and-blended-learning-using-social-media-and-cloud-based-technologies/599757/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/media-culture-2020-collaborative-teaching-and-blended-learning-using-social-media-and-cloud-based-technologies/599757.png","ImageObject",300,407,{"name":92,"@type":93},"PakDamar76","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What was the main goal of the Media Culture 2020 project?","Question",{"text":112,"@type":113},"To break down classroom and campus walls by creating open virtual learning environments where students from different countries and fields could explore and learn together.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How did the project use social media and cloud-based technologies?",{"text":117,"@type":113},"It used online platforms and social media to collaboratively develop, manage, and deliver learning activities, including tools such as Facebook, Google Hangout, Google Docs, and Blogger.",{"name":119,"@type":110,"acceptedAnswer":120},"Which universities participated in Media Culture 2020?",{"text":121,"@type":113},"Tampere University of Applied Sciences, the University of Lincoln, the University of Vic, Liepaja University, and HKU Hilversum.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},599757,1792171471,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":41},962090893057,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Media Culture 2020: Collaborative Teaching and Blended Learning Using Social Media and Cloud-Based Technologies  \nRichard Vickers & James Field  \nUniversity of Lincoln, United Kingdom  \nCai Melakoski  \nTampere University of Applied Sciences, Finland  \n“The world communications net, the all-involving linkage of electric circuitry, will grow and become more sensitive. It will also develop new modes of feedback so that communication can become dialogue instead of monologue. It will breach the wall between “in” and “out” of school. It will join all people everywhere.” McLuhan & Leonard (1967)  \nAbstract  \nIn 2013 five universities from across Europe undertook an innovative project ‘Media Culture 2020’, combining skills and forces to develop new practices that would face the challenge of the convergence of digital media, taking full advantage of social media and cloud-based technologies. The aim of the Media Culture 2020 project was to demonstrate what 21st century converged and interactive European Media Culture could be in comparison to the broadcasting based one-way 20th century model. The main objective of the project was to break down classroom and campus walls by creating open virtual learning environments where students from different countries and fields could explore and learn together. Media Culture 2020 developed innovative digital learning environments that consider new forms of production, transmission and representation of knowledge. The project utilized a range of online platforms, social media and cloud-based technologies including Facebook, Google+ Google Hangout, Google Docs and Blogger in the collaborative development, management and delivery of the project.  \nKeywords: Media culture; Collaborative teaching; Blended learning; Social Media; Cloudbased technologies  \nIntroduction: Media Culture 2020  \nFive universities from across Europe: Tampere University of Applied Sciences (Finland), the University of Lincoln (United Kingdom), the University of Vic (Spain), Liepaja University (Latvia) and HKU Hilversum (Netherlands) made a successful proposal and application for EU funding under the Erasmus Intensive Programme to undertake an ambitious project to develop joint multidisciplinary courses with students and lecturers from the partner institutions. They combined skills and forces to collaboratively develop new course modules and practices that would face the challenge of the convergence of digital media and art, the internationalisation of media production and business, taking full advantage of social media and cloud-based technologies. The Eurovision Song Contest and other contests arranged by European Broadcast  \nUnion and television formats like Euronews and Eurosport are established broadcast centered Media Culture actors. But where is the European vision of 21st Century Interactive Transmedia and Cross Media for young audiences who are not pleased with reception, but urge to participate and create?  \nConvergence and Divergence are the megatrends in media culture. Old and new media formats converge but at the same time media consumption is diverging from television and the Internet to smart phones, tablets, public huge interactive screens and multimedia players. Through Social Media, audiences do not merely receive broadcasts, but interact with them and create new content. Where are the European platforms and formats of the new Media Culture Scene? The Media Culture 2020 project aimed to find some answers to this challenge by inviting students and lecturers possessing different knowledge and skills to create mixed media contents, which reflect the richness and diversity of new European Media Culture for various devices.  \nThe Media Culture 2020 project not only offered our students and lecturers an opportunity to work together and learn from each other. It offered us a possibility to create new kinds of learning outcomes and products when blending different ways of story telling and media production in a context","cbCaitceYFyfPomh","https://ap.wps.com/l/cbCaitceYFyfPomh","pdf",550777,12,"English","# Abstract\n# Introduction: Media Culture 2020\n## Project goals and educational purpose\n## Platforms and tools used","[{\"question\":\"What was the main goal of the Media Culture 2020 project?\",\"answer\":\"To break down classroom and campus walls by creating open virtual learning environments where students from different countries and fields could explore and learn together.\"},{\"question\":\"How did the project use social media and cloud-based technologies?\",\"answer\":\"It used online platforms and social media to collaboratively develop, manage, and deliver learning activities, including tools such as Facebook, Google Hangout, Google Docs, and Blogger.\"},{\"question\":\"Which universities participated in Media Culture 2020?\",\"answer\":\"Tampere University of Applied Sciences, the University of Lincoln, the University of Vic, Liepaja University, and HKU Hilversum.\"}]","Media Culture 2020 - Collaborative Teaching and Blended Learning Using Social Media and Cloud-Based Technologies | PDF",1792089381]