[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-145542-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-145542-en":131},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","media-consumerism-as-a-socio-cultural-trend-in-modern-russian-media-space","Media Consumerism as a Socio & Cultural Trend in Modern Russian Media Space","","The article examines media consumerism as a leading sociocultural practice shaping modern Russian media consumption. It treats media consumerism as a narrower concept than general media consumption, identifying features visible in popular media products. The analysis argues that contemporary media consumerism emerged in Russia amid fatigue with news content and currently both satisfies and stimulates entertainment needs of younger audiences. 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According to the author, media consumerism is becoming one of the leading sociocultural practices of media consumption. This is a narrower concept compared to media consumption in general, and it involves a number of features that can be traced in the material of modern popular media products. In particular, it is argued that modern media consumerism was initially formed in Russia against the background of fatigue from news content and currently satisfies and at the same time provokes the entertainment needs of the younger generation.  \nThe author’s analysis of popular media products shows that the success of their consumption depends on a number offactors: they are aimed at the younger generation, but imply a universal audience, and are trend-setting and diffuse in nature. All this together ensures high ratings for media projects, which in turn attract even more users. But the specificity of media consumerism is such that, despite all the success and comprehensiveness, the demand for such products is very short-term, since the audience always demands something new. It is assumed that such characteristics give grounds to consider modern media consumerism as a certain phenomenon that requires careful study.  \nKeywords: society; media consumption; media consumerism; media audience; media trends  \nINTRODUCTION  \nThe term «media consumerism» is based in its definition on a number of conceptual concepts. First of all, these are, of course, ideas about consumer society and related sociocultural processes, which have been formulated for the second century. Thus, were devoted to the analysis of consumer society, its problems and characteristics at different times the works of J. Baudrillard (Baudrillard, 2006), P. Bourdieu (Bourdieu, 2007), T. Veblen (Veblen, 1984), D. K. Galbraith (Galbraith, 2018), F. Jamieson (Jamieson, 2004) , E. Fromm (Fromm, 1998), G. Marcuse (Marcuse, 2003), L. Sklair (Sklair, 1995), S. Ushakin (Ushakin, 2007), V. G. Fedotova (Fedotova, 2005), V. I. Ilyin (Ilyin, 2000), A. A. Ovsyannikov (Ovsyannikov, 2011), M. B. Rakitnykh (Rakitnykh, 2004) and other authors.  \nToday, in the context of global digitalization, the topic of consumption not only remains relevant, but is also revealed in completely new dimensions, largely moving into the media space. This, in turn, allows researchers to talk about such a concept as media consumption. However, despite the fact that in Russia the first works on this topic appeared back in the 2010s, their range  \nremained very limited: most of the research is devoted to the media environment, communications in the media space, marketing technologies that accelerate consumption, etc. The phenomenon of media consumption itself has not yet received proper scientific understanding, and the idea of it still remains debatable. One of the most significant can be the publication of V. P. Kolomiets, where the author considers media consumption as «the social practice of using communication means (media) to obtain and master symbolic content and implement social connections and interactions» (Kolomiets, 2010, p. 61) .  \nAn important stage in understanding media consumption was the dissertation of M. V. Novak, where, in the context of a philosophical and cultural analysis of the consumer society, the researcher defines such a concept as consumerism, explaining the pattern of its spread in mass culture based on the texts of mass Russian culture. In addition, agreeing with the negative aspects of consumerism as a cultural and ideological trend, M. V. Novak argues that it also brings positive changes: «the individual’s desire for achievement, career development and personal qualities. And of course, like any ideology, consumerism performs an impor","cbCaib4TZd71ZWPL","https://ap.wps.com/l/cbCaib4TZd71ZWPL","pdf",353805,12,"English","# Abstract\n# Introduction\n## Media consumerism as a conceptual basis\n## Media consumption research in Russia and globally\n## Open problem: representation of consumerism in the media space\n## Preconditions for the rise of consumerism in entertainment media","[{\"question\":\"How does the article define media consumerism in relation to media consumption?\",\"answer\":\"Media consumerism is presented as a narrower concept within media consumption. It is characterized as a sociocultural practice revealed through features observable in modern popular media products.\"},{\"question\":\"What role does the younger generation play in the success of popular media products?\",\"answer\":\"The article states that these products are aimed at the younger generation while implying a universal audience. This combination contributes to high ratings and attracts more users.\"},{\"question\":\"Why is the demand for media-consumerist products considered short-term?\",\"answer\":\"The audience is said to always demand something new. As a result, even successful and comprehensive media consumerism does not generate long-lasting demand.\"}]","Media Consumerism as a Socio & Cultural Trend in Modern Russian Media Space | PDF"]