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Viewers and non-viewers were recruited from Facebook and YouTube and assessed through an online longitudinal cohort design between July 2019 and October 2019. Participants completed baseline and up to three follow-up surveys aligned to specific stories, covering topics including sexual violence, emergency contraception, and female circumcision.",{"@graph":69,"@context":127},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/measuring-impact-of-storyline-engagement-on-health-knowledge-attitudes-and-norms-a-digital-evaluation-of-an-online-health-focused-serial-drama-in-west-africa/148920/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/measuring-impact-of-storyline-engagement-on-health-knowledge-attitudes-and-norms-a-digital-evaluation-of-an-online-health-focused-serial-drama-in-west-africa/148920.png","ImageObject",300,407,{"name":92,"@type":93},"Melati","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-31","2026-08-26",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119,123],{"name":110,"@type":111,"acceptedAnswer":112},"What was the goal of this study?","Question",{"text":113,"@type":114},"To evaluate whether watching the “C’est la Vie!” Season 2 online influenced health knowledge, attitudes, and norms in francophone West Africa.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How were participants and follow-up assessments conducted?",{"text":118,"@type":114},"Viewers and non-viewers were recruited from Facebook and YouTube, and an online longitudinal cohort study measured KAN changes using baseline and up to three story-aligned follow-up surveys.",{"name":120,"@type":111,"acceptedAnswer":121},"What outcomes showed differences between viewers and non-viewers?",{"text":122,"@type":114},"Viewers were more likely to correctly use emergency contraception and to believe that female circumcision should end, and they had greater odds of pro-health responses across key topics.",{"name":124,"@type":111,"acceptedAnswer":125},"What does the study conclude about online entertainment-education content?",{"text":126,"@type":114},"As health education adapts to new media, online entertainment-education can provide a novel approach to examining impacts on health knowledge, attitudes, and norms.","https://schema.org",{"og:url":83,"og:type":129,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":131,"canonical":83},"index,follow",{"doc_id":133,"site_id":62},148920,1787787738,{"code":4,"msg":5,"data":136},{"doc_id":133,"user_id":137,"nickname":92,"user_avatar":138,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":139,"file_id":140,"file_url":141,"file_type":142,"file_size":143,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":144,"language":145,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":146,"faqs":147,"seo_title":148,"seo_description":67,"update_tm":134,"read_time":149,"preview_page_count":4},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","UCLA  \nUCLA Previously Published Works  \nTitle  \nMeasuring impact of storyline engagement on health knowledge, attitudes, and norms: A digital evaluation of an online health-focused serial drama in West Africa  \nPermalink  \n[https://escholarship.org/uc/item/58z3v4zh](https://escholarship.org/uc/item/58z3v4zh)  \nJournal  \nJournal of Global Health, 12  \nISSN  \n2047-2978  \nAuthors  \nMassey, Philip M  \nKearney, Matthew D Rideau, Alexandre et al.  \nPublication Date  \n2022  \nDOI  \n10.7189/jogh.12.04039  \nCopyright Information  \nThis work is made available under the terms of a Creative Commons Attribution License, available at [https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)  \nPeer reviewed  \n[eScholarship.org](eScholarship.org) Powered by the California Digital Library  \nUniversity of California  \nElectronic  \nThe online  \nsupplementary material:  \nversion of this article contains supplementary material.  \n© 2022 The Author(s) JoGH © 2022 ISoGH  \nCite as: Massey PM, Kearne MD, Rideau A, Peterson A, GipsonJ, Nianogo Roch, Bornstein M, Prelip M, Glik D. Measuring impact of storyline engagement on health knowledge, attitudes, and norms: A digital evaluation of an online health-focused serial drama in West Africa. J Glob Health 2022;12:04039 .  \nMeasuring impact of storyline engagement on health knowledge, attitudes, and norms: A digital evaluation of an online healthfocused serial drama in West Africa  \nPhilip M Massey1, Matthew D Kearney2, Alexandre Rideau3, Adam Peterson4, Jessica D Gipson5, Roch A Nianogo6, Marta Bornstein7, Michael L Prelip5, Deborah C Glik5  \n1Department of Health, Human Performance, and Recreation, College of Education and Health Professions, University of Arkansas, Fayetteville, Arkansas, USA  \n2Department of Family Medicine and Community Health, Perelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania, USA  \n3African Health and Education Network (RAES), Dakar, Senegal  \n4Department of Biostatistics, School of Public Health, University of Michigan, Ann Arbor, Michigan, USA  \n5Department of Community Health Sciences, UCLA Fielding School of Public Health, Los Angeles, California, USA  \n6Department of Epidemiology, UCLA Fielding School of Public Health, Los Angeles, California, USA  \n7College of Public Health, The Ohio State University, Columbus, Ohio, USA  \nCorrespondence to:  \nDr. Philip M. Massey  \nCenter for Public Health and Technology College of Education and Health Professions University of Arkansas  \n346 NWest Avenue Fayetteville Arkansas, 72701 USA [masseyp@uark.edu](masseyp@uark.edu)  \nBackground “Cest la Vie!”(CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an impact on people’s health knowledge, attitudes, and norms, focusing on populations in francophone West Africa.  \nMethods Between July 2019 and October 2019, viewers of CLV and non-viewers were recruited from Facebook and YouTube. We conducted an online longitudinal cohort study that assessed changes in health knowledge, attitudes, and norms (KAN) between these groups. Participants completed a baseline survey prior to the online airing and up to three follow-up surveys corresponding to specific health stories in the series, including sexual violence, emergency contraception, and female circumcision. We used descriptive statistics to describe viewers and non-viewers, and an item response theory (IRT) analysis to identify the effect of viewing CLV on overall KAN.  \nResults A total of 1674 respondents participated in the study. One in four participants (23%, n = 388) had seen one of the three storylines from CLV Season 2 (ie, CLV viewers). At follow-up, viewers were more likely than non-viewers to know when to correctly use emergency contraception (P \u003C 0 .001) and to believe that the practice of female circum","cbCaifsN9sbuMdo4","https://ap.wps.com/l/cbCaifsN9sbuMdo4","pdf",738687,11,"English","# Background\n## Methods\n## Results\n## Conclusions\n# Entertainment-Education Literature Context","[{\"question\":\"What was the goal of this study?\",\"answer\":\"To evaluate whether watching the “C’est la Vie!” Season 2 online influenced health knowledge, attitudes, and norms in francophone West Africa.\"},{\"question\":\"How were participants and follow-up assessments conducted?\",\"answer\":\"Viewers and non-viewers were recruited from Facebook and YouTube, and an online longitudinal cohort study measured KAN changes using baseline and up to three story-aligned follow-up surveys.\"},{\"question\":\"What outcomes showed differences between viewers and non-viewers?\",\"answer\":\"Viewers were more likely to correctly use emergency contraception and to believe that female circumcision should end, and they had greater odds of pro-health responses across key topics.\"},{\"question\":\"What does the study conclude about online entertainment-education content?\",\"answer\":\"As health education adapts to new media, online entertainment-education can provide a novel approach to examining impacts on health knowledge, attitudes, and norms.\"}]","Measuring impact of storyline engagement on health knowledge, attitudes, and norms - A digital evaluation of an online health-focused serial drama in West Africa | PDF",28]