[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-596253-105":59,"doc-detail-596253-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","me-to-we-social-entrepreneurship-a-cautionary-tale","ME to WE Social Entrepreneurship: A Cautionary Tale","","The WE enterprise, also known as ME to WE or WE Charity, is analyzed as a cautionary narrative for teachers who consider social enterprise partnerships within schools. The article frames social entrepreneurship in education as a warning that is ultimately disregarded, leading to harmful outcomes for stakeholders. Large-scale Instagram data is used to show how WE presented itself, how others perceived it, and how the organization operated with and inside schools to pursue corporate goals. It concludes by arguing that schools should delink education from corporate interests to advance equity and the public good.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/me-to-we-social-entrepreneurship-a-cautionary-tale/596253/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/me-to-we-social-entrepreneurship-a-cautionary-tale/596253.png","ImageObject",300,407,{"name":92,"@type":93},"Guten tag","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":81},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the main purpose of the WE/ME to WE analysis for teachers?","Question",{"text":112,"@type":113},"It functions as a cautionary tale for educators who welcome social enterprises into schools as a way to promote community engagement and social justice within education.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the article study WE’s presence in schools?",{"text":117,"@type":113},"It uses large-scale Instagram data and applies issue mapping to analyze how WE represented itself, how others perceived it, and how it worked with schools toward its corporate goals.",{"name":119,"@type":110,"acceptedAnswer":120},"What conclusion does the article reach about corporate interests and education?",{"text":121,"@type":113},"By delinking education from corporate interests, schools can better serve equity and the public good rather than creating brand-driven loyalty aligned with elite interests.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},596253,1792905848,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":81,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},687212321768,"https://ap-avatar.wpscdn.com/avatar/a0010bdbe886d2fe77?x-image-process=image/resize,m_fixed,w_180,h_180&k=1789897067658708522","ME to WE Social Entrepreneurship: AWolfin Sheep’s Clothing  \nCarrie Karsgaard University of Alberta  \nLynette Shultz  \nUniversity of Alberta  \nAbstract  \nThe story of the WE enterprise, also known as ME to WE or WE Charity, presents us with a cautionary tale for teachers who welcome social enterprise into schools as a way of bringing community engagement and social justice into their educational programs. Our article is a cautionary tale that, like all such tales, opens with the statement of a warning about social entrepreneurship in schools. As the narrative unfolds, this warning is disregarded, and the violator ultimately experiences an unpleasant fate. Using the large-scale data available on Instagram, this article reveals in detail how WE represented itself, how others perceived it, and how it worked in and with schools to achieve its corporate goals. We conclude the  \nCanadian Journal of Education / Revue canadienne de l’éducation 45:1 (2022)©2022 Canadian Society for the Study of Education/ Société canadienne pour l’étude de l’éducation  \n[www.cje-rce.ca](www.cje-rce.ca)  \ntale by discussing how, by delinking education from corporate interests, schools may serve equity and the public good instead of creating brand fanatics in the service of elite interests.  \nKeywords: social entrepreneurship, social justice education, educational policy, ME to WE, WE Movement, digital methods, Instagram  \nRésumé  \nL’histoire de l’entreprise « WE », aussi connue sous le nom « ME to WE » ou « WE Charity », constitue une mise en garde pour les enseignants qui accueillent des entreprises sociales dans leur école comme un moyen d’intégrer l’engagement communautaire et la justice sociale dans leur programme éducatif. Notre article raconte cette histoire qui se veut un avertissement. Comme toutes les autres histoires du genre, elle commence par une miseen garde contre l’entrepreneuriat social dans les écoles. Au fil du récit, cet avertissementest ignoré et, en définitive, le contrevenant finit par connaître une expérience désastreuse. En utilisant la grande quantité de données disponibles sur Instagram, cet article dévoile endétail comment l’entreprise WE se présentait aux autres, comment les autres la percevaient, et comment elle a travaillé dans et avec les écoles pour atteindre ses objectifs corporatifs. Nous concluons ce récit en discutant de la manière dont, en dissociant l’éducation des intérêts corporatifs, les écoles peuvent favoriser l’équité et le bien public au lieu de créer des fanatiques de la marque au service des intérêts d’une élite.  \nMots-clés : Entrepreneuriat social, éducation à la justice sociale, politiques éducatives, ME to WE, mouvement WE, méthodes numériques, Instagram  \nCanadian Journal of Education / Revue canadienne de l’éducation 45:1 (2022) [www.cje-rce.ca](www.cje-rce.ca)  \nIntroduction  \nFor nearly 25 years, WE was a celebrated household name within schools and school systems across Canada, known for promoting social good among students as celebrated through in-school leadership activities and extravagant concert-style events called WE Day. Despite some critiques and cautions, the WE enterprise captured a solid place in Canadian education until public controversy erupted in the summer of 2020 over WE Charity’s $912-million contract to run the Canada Student Service Grant, a program intended to provide volunteer experiences for young people as a response to COVID- 19. The contract raised questions that revealed shrouded business relationships between the organization and high-level Canadian politicians. Public criticism erupted following a flood of media stories telling of racist activities within WE (Merali, 2020; Robertson, 2020; Vennavally-Rao & Cousins, 2020), problematic international development relations (Tiessen, 2020), and questionable investment of charity funds into real estate holdings (Brown, 2020; Lilley, 2020) . Citing the impacts ofCOVID-19 on WE’s activities (“Putting children first,” 2020d), co","cbCairzTc10S4vGE","https://ap.wps.com/l/cbCairzTc10S4vGE","pdf",2554928,29,"English","# Introduction\n## WE’s role in Canadian education\n## Controversies and public criticism\n## Core research questions\n# Tales of Caution: Social Enterprise in Schools\n## Social entrepreneurship as a cautionary narrative\n## Issue mapping with Instagram data\n## Impacts of corporate interests in schools\n# Conclusion\n## Delinking education from corporate interests","[{\"question\":\"What is the main purpose of the WE/ME to WE analysis for teachers?\",\"answer\":\"It functions as a cautionary tale for educators who welcome social enterprises into schools as a way to promote community engagement and social justice within education.\"},{\"question\":\"How does the article study WE’s presence in schools?\",\"answer\":\"It uses large-scale Instagram data and applies issue mapping to analyze how WE represented itself, how others perceived it, and how it worked with schools toward its corporate goals.\"},{\"question\":\"What conclusion does the article reach about corporate interests and education?\",\"answer\":\"By delinking education from corporate interests, schools can better serve equity and the public good rather than creating brand-driven loyalty aligned with elite interests.\"}]","ME to WE Social Entrepreneurship: A Cautionary Tale | PDF",1792082737,73]