[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-264803-105":59,"doc-detail-264803-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","marketing-your-adult-education-program","Marketing Your Adult Education Program","","This document provides essential marketing facts and tips for adult education programs, focusing on how to effectively reach and engage potential learners. It highlights that 86% of individuals own a smartphone and 92% use social media, making platforms like Facebook crucial for connection. The advice emphasizes promoting the end result of GED graduation rather than direct selling, tailoring content to address student struggles and pain points, and leveraging available resources like the GED website, BlogGED, and GED YouTube channel. The document also stresses the significant impact of video marketing, noting that viewers retain 95% of a message from video compared to 10% from text, and suggests video content ideas such as graduate testimonials, awareness messages, and motivational pieces. Finally, it advocates for authenticity, encouraging programs to be accessible, empathetic, motivational, informative, and directive in their communications, akin to a favorite teacher.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":57,"@type":76,"position":81},"https://docshare.wps.com/document/general/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/marketing-your-adult-education-program/264803/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/marketing-your-adult-education-program/264803.png","ImageObject",300,407,{"name":92,"@type":93},"Logic","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-20","2026-09-14",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",13,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"How effective is social media for marketing adult education programs?","Question",{"text":113,"@type":114},"Social media is highly effective, with 92% of individuals using it. Facebook is recommended for connecting with your audience, and paid posts are necessary to increase reach beyond organic posting.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What is the most effective way to market an adult education program?",{"text":118,"@type":114},"Rather than selling directly, promote the end result of becoming a GED graduate and highlight the benefits your program offers. Create content that addresses student struggles and pain points, and effectively utilize resources like the GED website and social media.",{"name":120,"@type":111,"acceptedAnswer":121},"Why is video marketing important for adult education programs?",{"text":122,"@type":114},"Video marketing is crucial as viewers retain 95% of a message from video compared to 10% from text. Businesses widely use video, and it can be utilized for graduate testimonials, awareness campaigns, and motivational content for current learners.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},264803,1789389934,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":56,"category_name":57,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":8,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":14},1099513958762,"https://ap-avatar.wpscdn.com/avatar/1000023916a998db790?x-image-process=image/resize,m_fixed,w_180,h_180&k=1784791008015729253","Marketing Your Adult Education Program  \n1. Our learners are receiving information at their fingertips.  \na. 86% own a smart phone; 92% use some form of social media  \nb. Social media is an incredible at to connect with your audience. If you’re going to be on only one social platform, our recommendation is to have a presence on Facebook  \nc. While you are expected to have a Facebook page to engage with your audience, it’s not enough to just post organically anymore. Use paid posts to increase your reach.  \n2. Our learners do not want to be sold to.  \na. If they found your program, there’s already interest. Instead of selling to them, promote the end result (becoming a GED graduate) through the many benefits your program offers.  \n3. Create content students are seeking.  \na. You’re in the classroom each day hearing first-hand what students are struggling with, what they are asking questions about, and hearing their pain points. Use this information to create content that addresses the issues you’re hearing.  \n4. Talk about available resources.  \na. There are tons of available recourses for students who are in pursuit of their GED.  \nb. The GED website offers many products for students including GED+ , GED Ready® , GED Flash ™, GED Live ™  \nc. Other great, no-cost recourses include the GED blog “BlogGED” and the GED YouTube channel  \n5. Use videos.  \na. 86% of businesses use video as a marketing tool.  \nb. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.  \nc. Ideas for video content include encouraging graduates to post their celebratory messages, building awareness messages for potential testtakers, providing words of encouragement and motivation for current learners to complete  \n6. Be authentic.  \na. Be as accessible as a favorite teacher would be.  \nb. Be empathetic  \nc. Provide motivation without being pushy, be informative but not verbose, and be directive without being bossy","cbCaimDp9r2y5n5u","https://ap.wps.com/l/cbCaimDp9r2y5n5u","pdf",92975,"English","# Marketing Your Adult Education Program\n## 1. Our learners are receiving information at their fingertips.\n## 2. Our learners do not want to be sold to.\n## 3. Create content students are seeking.\n## 4. Talk about available resources.\n## 5. Use videos.\n## 6. Be authentic.","[{\"question\":\"How effective is social media for marketing adult education programs?\",\"answer\":\"Social media is highly effective, with 92% of individuals using it. Facebook is recommended for connecting with your audience, and paid posts are necessary to increase reach beyond organic posting.\"},{\"question\":\"What is the most effective way to market an adult education program?\",\"answer\":\"Rather than selling directly, promote the end result of becoming a GED graduate and highlight the benefits your program offers. Create content that addresses student struggles and pain points, and effectively utilize resources like the GED website and social media.\"},{\"question\":\"Why is video marketing important for adult education programs?\",\"answer\":\"Video marketing is crucial as viewers retain 95% of a message from video compared to 10% from text. Businesses widely use video, and it can be utilized for graduate testimonials, awareness campaigns, and motivational content for current learners.\"}]","Marketing Your Adult Education Program | PDF"]