[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-31449":3,"doc-seo-31449":27},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"file_id":15,"file_url":16,"file_type":17,"file_size":18,"view_count":4,"is_deleted":4,"is_public":19,"is_downloadable":19,"audit_status":19,"page_count":20,"language":21,"language_code":22,"table_of_contents":23,"faqs":24,"seo_title":13,"seo_description":14,"update_tm":25,"read_time":26},31449,1374391975076,"Riley","https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d",8,"Research & Report","Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives","Marketing Communications and Brand Development in Emerging Economies Volume I examines how advances in technology and shifting consumer buying patterns require firms to update traditional marketing practices. The volume focuses on emerging markets where growth and profitability opportunities coexist with barriers created by legacy approaches to communicating value propositions. It highlights the need to select effective marketing communication tools across product lifecycles, strengthen brand awareness, and align brand identity management with consumers’ emotional, social, and economic needs.","cbCaiq7eFATvTyJD","https://ap.wps.com/l/cbCaiq7eFATvTyJD","pdf",3933286,1,322,"English","en","# Preface\n## Digital innovation and evolving consumer behavior\n## Value proposition communication and stakeholder needs\n## Marketing communication tools across product lifecycles\n## Brand awareness and product/service visibility","[{\"question\":\"What forces businesses to modify traditional marketing approaches in emerging economies?\",\"answer\":\"Advances in technology and changes in consumer buying patterns require firms to incorporate contemporary practices to drive customer satisfaction, meet societal expectations, and support competitive performance.\"},{\"question\":\"Why might marketing opportunities in emerging markets remain untapped?\",\"answer\":\"Opportunities may be missed when organisations continue using traditional approaches that do not effectively communicate their value proposition and the benefits of their products and services.\"},{\"question\":\"What challenges do firms face in marketing communications and brand development?\",\"answer\":\"Firms often struggle to choose appropriate marketing communication tools across product lifecycles and to manage brand identity strategies that fit the unique characteristics of consumers in these markets.\"}]",1779483731,811,{"code":4,"msg":28,"data":29},"ok",{"site_id":30,"language":22,"slug":31,"title":13,"keywords":32,"description":14,"schema_data":33,"social_meta":84,"head_meta":86,"extra_data":88,"updated_unix":25},105,"marketing-communications-and-brand-development-in-emerging-economies-volume-i-contemporary-and-future-perspectives","",{"@graph":34,"@context":83},[35,52,66],{"@type":36,"itemListElement":37},"BreadcrumbList",[38,42,46,49],{"item":39,"name":40,"@type":41,"position":19},"https://docshare.wps.com","Home","ListItem",{"item":43,"name":44,"@type":41,"position":45},"https://docshare.wps.com/document/","Document",2,{"item":47,"name":12,"@type":41,"position":48},"https://docshare.wps.com/document/research-report/",3,{"item":50,"name":13,"@type":41,"position":51},"https://docshare.wps.com/document/marketing-communications-and-brand-development-in-emerging-economies-volume-i-contemporary-and-future-perspectives/31449/",4,{"url":50,"name":13,"@type":53,"author":54,"headline":13,"publisher":56,"fileFormat":59,"description":14,"dateModified":60,"datePublished":60,"encodingFormat":59,"isAccessibleForFree":61,"interactionStatistic":62},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":39,"name":57,"@type":58},"DocShare","Organization","application/pdf","2026-05-22",true,{"@type":63,"interactionType":64,"userInteractionCount":4},"InteractionCounter",{"@type":65},"ViewAction",{"@type":67,"mainEntity":68},"FAQPage",[69,75,79],{"name":70,"@type":71,"acceptedAnswer":72},"What forces businesses to modify traditional marketing approaches in emerging economies?","Question",{"text":73,"@type":74},"Advances in technology and changes in consumer buying patterns require firms to incorporate contemporary practices to drive customer satisfaction, meet societal expectations, and support competitive performance.","Answer",{"name":76,"@type":71,"acceptedAnswer":77},"Why might marketing opportunities in emerging markets remain untapped?",{"text":78,"@type":74},"Opportunities may be missed when organisations continue using traditional approaches that do not effectively communicate their value proposition and the benefits of their products and services.",{"name":80,"@type":71,"acceptedAnswer":81},"What challenges do firms face in marketing communications and brand development?",{"text":82,"@type":74},"Firms often struggle to choose appropriate marketing communication tools across product lifecycles and to manage brand identity strategies that fit the unique characteristics of consumers in these markets.","https://schema.org",{"og:url":50,"og:type":85,"og:title":13,"og:site_name":57,"og:description":14},"article",{"robots":87,"canonical":50},"index,follow",{"doc_id":7,"site_id":30}]