[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-206247-en":3,"doc-seo-206247-105":30,"detail-sidebar-cat-0-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},206247,1374391974468,"Eden","https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0",4,"Exam","Marketing 2023-2024 - BSBA Marketing Course Plan","Marketing 2023-2024 provides a structured BSBA degree course plan for students across first year through senior year, detailing required business, quantitative, economics, communications, and marketing-specific courses along with prerequisite chains and grade tracking placeholders. The plan specifies elective selection rules (including options for junior-level courses) and minimum graduation credit requirements, while defining general education outcomes, credit-count limits, global cultural experience fulfillment, and business GPA thresholds.","University of Rhode Island  \nCollege of Business  \nMarketing 2023-2024  \nStudent Name _____________________________________________ Date _____________________________  \nID\\# ____________________________________________ Advisor __________________________  \nFirst Year  \n| Course | Description | Credit | Pre-Req. | Grade |\n| --- | --- | --- | --- | --- |\n| BUS 101X | Business Explore and Innovate | 1 |  |  |\n| BAI 109 | Business Computing & Quantitative Analysis | 3 | if required |  |\n| BAI 111 (B3) | Intro to Business Analysis & Applications | 3 | BAI 113/109 ≥ C-ifreq. |  |\n| ECN 201 or EEC105 (A2) | Micro-Economics or Intro to Resource Econ. | 3 |  |  |\n| ECN 202 (A2, C1) | Macro-Economics | 3 | ECN201 or EEC105 |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n\nSophomore Year Please note courses can be taken either semester and Jr. Year   \n\n| Course | Description | Credit | Pre-Req. | Grade |\n| --- | --- | --- | --- | --- |\n| ACC 201 | Financial Accounting | 3 | ≥ 24 credits |  |\n| ACC 202 | Managerial Accounting | 3 | ACC201 |  |\n| BAI 210 | Managerial Statistics | 3 | C-in BAI111/MTH131/141 |  |\n| WRT 227 (B1, B2) | Business Communications | 3 |  |  |\n| BAI 310 | Business Data Analysis with Excel | 3 | BAI 113/111 or equiv. |  |\n| SCA 255 | Operations & Supply Chain Management | 3 | ≥ 24 credits |  |\n| MKT 265 | Marketing Principles | 3 | ≥ 24 credits |  |\n| BAI 311 | Managerial Decision Support | 3 | BAI210 or perm.; BAI310 |  |\n| MGT 201 (C3) | Management Foundations | 3 | ≥ 24 credits |  |\n| FIN 220 | Financial Management | 3 | ECN201/EEC105; ACC201; BAI210/STA308 |  |\n\nJunior Year*  \n\n| Course | Description | \u003Cbr>Credit\u003Cbr>| Pre-Req. |  | \u003Cbr>rade |\n| --- | --- | --- | --- | --- | --- |\n| INE 304G (C1, GC)* | Social Entrepreneurship and Innovation | 3 |  |  |  |\n| INE 315* | Legal Environment of Business | 3 |  |  |  |\n| MGT 341* | Organizational Behavior | 3 |  |  |  |\n| MKT366* | Consumer Behavior | 3 |  |  |  |\n| *Select any 4 of the 6 courses listed. They can also be taken in the senior year. (12 credit hours) | MKT 465 Marketing Communications\u003Cbr>MKT 467 Customer Analytics\u003Cbr>MKT 468 Global Marketing\u003Cbr>MKT 469 Special Topics in Marketing\u003Cbr>MKT 475 Social Media for Marketing\u003Cbr>BAI 476 Machine Learning for Business | | DEPENDS ON COURSE |  |  |\n| MKT390* | Junior Career Passport Program | 1 | WRT227 and DGC rec. |  |  |\n| MKT 367* | Marketing Research | 3 | BAI 210 or STA 308, BAI 2/311 MKT (BUS) 265 |  |  |\n| Business 300/400 Elective |  |  | DEPENDS ON COURSE |  |  |\n\nG  \n\n| Course | Description | Credit |  | Grade |\n| --- | --- | --- | --- | --- |\n| MGT 445* (D1) | Strategic Management | 3 | ACC202; FIN220; MGT341;\u003Cbr>SCA255; INE315; MKT265 |  |\n| MKT 470* | Strategic Marketing Management | 3 | MKT366, MKT367; one MKT elective. Sr. Standing in MKT major |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n| Gen Ed or Elective |  |  |  |  |\n\nSenior Year  \n120 credits  \n*Students should not take these upper level courses until admitted into the degree granting college.  \nCourses in BOLD have prerequisites  \n\n| GENERAL EDUCATION OUTCOME AUDIT |  |  |\n| --- | --- | --- |\n|  | Course |  |\n| KNOWLEDGE |  |  |\n| A1 . STEM |  |  |\n| A2 . Social & Behavioral Sciences | ECN201 |  |\n| A3 . Humanities: Cultural\u003Cbr>Competency LANGUAGE RECOMMENDED |  |  |\n| A4 . Arts & Design |  |  |\n| COMPETENCIES |  |  |\n| B1. Write Effectively | WRT 227 |  |\n| B2. Communicate Effectively | WRT 227 |  |\n| B3 . Mathematical, statistical, or computational strategies | BAI 111 |  |\n| B4. Information Literacy |  |  |\n| RESPONSIBILITIES |  |  |\n| C1 . Civic Knowledge & Responsibilities | E","cbCaitckZKzzgA02","https://ap.wps.com/l/cbCaitckZKzzgA02","pdf",490686,1,2,"English","en",105,"# First Year\n## Sophomore Year\n# Junior Year\n## Senior Year\n# General Education Outcome Audit\n## General Education Credit Count\n# General Education Requirements\n## Global Cultural Experience Requirement\n# Business Requirements\n# Graduation Requirements","[{\"question\":\"What are the general education credit requirements and outcome rules?\",\"answer\":\"Students must complete 40 credits of general education. Each of the twelve outcomes (A1–D1) must be met by at least 3 credits, with limits on how many credits can share the same course code and rules preventing double-counting toward the 40-credit total.\"},{\"question\":\"Which junior-year courses are elective options, and what is the selection rule?\",\"answer\":\"Students select any 4 of the 6 listed junior-year courses (INE 304G, INE 315, MGT 341, MKT 366, MKT 465/467/468/469/475/Global options shown, and others listed in the same group). These selected courses can also be taken in the senior year, totaling 12 credit hours.\"},{\"question\":\"What business credit and GPA requirements apply for progression and graduation?\",\"answer\":\"Students must meet business requirements including 42 credits and an overall GPA of 2.5, plus a 2.70 or higher average in specified courses (including BAI 111, ACC 201/202, BAI 210, ECN201/ECN202). Graduation also requires a minimum of 120 credits with an overall GPA of 2.0.\"}]","Marketing 2023-2024 - BSBA Marketing Course Plan | PDF",1788590896,5,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":85,"head_meta":87,"extra_data":89,"updated_unix":28},"marketing-2023-2024-bsba-marketing-course-plan","",{"@graph":36,"@context":84},[37,52,67],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":21},"https://docshare.wps.com/document/","Document",{"item":48,"name":12,"@type":43,"position":49},"https://docshare.wps.com/document/exam/",3,{"item":51,"name":13,"@type":43,"position":11},"https://docshare.wps.com/document/marketing-2023-2024-bsba-marketing-course-plan/206247/",{"url":51,"name":13,"@type":53,"author":54,"headline":13,"publisher":56,"fileFormat":59,"inLanguage":23,"description":14,"dateModified":60,"datePublished":61,"encodingFormat":59,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":41,"name":57,"@type":58},"DocShare","Organization","application/pdf","2026-09-06","2026-09-05",true,{"@type":64,"interactionType":65,"userInteractionCount":20},"InteractionCounter",{"@type":66},"ViewAction",{"@type":68,"mainEntity":69},"FAQPage",[70,76,80],{"name":71,"@type":72,"acceptedAnswer":73},"What are the general education credit requirements and outcome rules?","Question",{"text":74,"@type":75},"Students must complete 40 credits of general education. Each of the twelve outcomes (A1–D1) must be met by at least 3 credits, with limits on how many credits can share the same course code and rules preventing double-counting toward the 40-credit total.","Answer",{"name":77,"@type":72,"acceptedAnswer":78},"Which junior-year courses are elective options, and what is the selection rule?",{"text":79,"@type":75},"Students select any 4 of the 6 listed junior-year courses (INE 304G, INE 315, MGT 341, MKT 366, MKT 465/467/468/469/475/Global options shown, and others listed in the same group). These selected courses can also be taken in the senior year, totaling 12 credit hours.",{"name":81,"@type":72,"acceptedAnswer":82},"What business credit and GPA requirements apply for progression and graduation?",{"text":83,"@type":75},"Students must meet business requirements including 42 credits and an overall GPA of 2.5, plus a 2.70 or higher average in specified courses (including BAI 111, ACC 201/202, BAI 210, ECN201/ECN202). Graduation also requires a minimum of 120 credits with an overall GPA of 2.0.","https://schema.org",{"og:url":51,"og:type":86,"og:title":13,"og:site_name":57,"og:description":14},"article",{"robots":88,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":91},[92,96,100,103,107,112,117,122,127,130,134],{"id":20,"doc_module":4,"doc_module_name":46,"category_name":93,"show_sort_weight":94,"slug":95},"Story & Novel",90,"story-novel",{"id":21,"doc_module":4,"doc_module_name":46,"category_name":97,"show_sort_weight":98,"slug":99},"Literature",80,"literature",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":101,"slug":102},70,"exam",{"id":29,"doc_module":4,"doc_module_name":46,"category_name":104,"show_sort_weight":105,"slug":106},"Comic",60,"comic",{"id":108,"doc_module":4,"doc_module_name":46,"category_name":109,"show_sort_weight":110,"slug":111},6,"Technology",50,"technology",{"id":113,"doc_module":4,"doc_module_name":46,"category_name":114,"show_sort_weight":115,"slug":116},7,"Healthcare",40,"healthcare",{"id":118,"doc_module":4,"doc_module_name":46,"category_name":119,"show_sort_weight":120,"slug":121},8,"Research & Report",30,"research-report",{"id":123,"doc_module":4,"doc_module_name":46,"category_name":124,"show_sort_weight":125,"slug":126},9,"Religion & Spirituality",20,"religion-spirituality",{"id":125,"doc_module":4,"doc_module_name":46,"category_name":128,"show_sort_weight":125,"slug":129},"World Cup","world-cup",{"id":131,"doc_module":4,"doc_module_name":46,"category_name":132,"show_sort_weight":131,"slug":133},10,"Lifestyle","lifestyle",{"id":135,"doc_module":4,"doc_module_name":46,"category_name":136,"show_sort_weight":29,"slug":137},19,"General","general"]