[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-134074-en":3,"doc-seo-134074-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},134074,962085564381,"Bintang","https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8",8,"Research & Report","Manga Aging - Grannies and Gutters 12","Manga Aging - Grannies and Gutters examines how manga has shifted from a youth-oriented medium to an aging media shaped by changing reader demographics, technology, and business models. Using an intersectional lens, it compares two senior-centered series, showing how publication format and gendered genre conventions affect achievable audience demographics and style effects. The study highlights the gutter—conceptualized as mahaku—as a genre-specific mechanism for nostalgia, affective page composition, and narrative closure.","Manga Aging: Grannies and Gutters 12  \nJaqueline Berndt  \nAbstract  \nManga (as printed graphic narratives) has become an aging media with regards to reader demographics, technology, and business model; accordingly, series with elderly protagonists are seeing a boom in recent years. From the perspective of intersectionality, the question arises how the potential age diversity relates to gender, especially in terms of manga’s traditional system of gendered genres. The comparison of two representative series—Kaori Tsurutani’s Metamorphosis Veranda (since 2017) and Yuki Ozawa’s Sanju Mariko (since 2016)—reveals how publication site (webcomic, print magazine) and a related foregrounding of genre-specific style effect demographic range. One stylistic device is the gutter, or mahaku [liminal time-space], which serves genre-specific nostalgia as well as affectively engaging page compositions in addition to closure.  \nKeywords  \nManga · Gendered genres · Shǀjo manga · Josei manga · Age diversity · Aging society · Gutter · Mahaku · Page layout · Panel  \nIn popular as well as academic discourse, manga is being perceived as youth culture. In practice, however, it has become an aging media over the course of the  \nJ. Berndt (􀀍) Stockholm, Sweden e-mail: [jberndt@su.se](jberndt@su.se)  \n© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 175  \nN. Eckhoff-Heindl and V. Sina (eds.), Spaces Between, [https://doi.org/10.1007/978-3-658-30116-3_12](https://doi.org/10.1007/978-3-658-30116-3_12)  \nlast decade. Already in 2005 Gǀ Itǀ 1 called for a paradigm shift in manga criticism noting that Japanese kids did not take their departure from the still, monochrome and paper-based graphic narratives of manga anymore, but rather the audiovisual and colored moving worlds of animated TV series and video games. The shrinkage of the prime target group of manga magazines, teenagers, and their affinity for new media has caused a landslide change in Japan’s comics culture and industry. It had since the late 1950s been leaning on specialized weeklies and monthlies, where manga series were usually published first. But since 2005 the magazine has been outstripped by the previously subsidiary book (tankǀbon), at least pertaining to the annual sales of printed manga. What poses a loss also holds a potential, though. The fact that the book format became paramount has helped graphic narratives to go beyond youth-centered taste communities and facilitate age diversity, serving casual readers across the traditional genre categories which have been not only age but also gender-specific (shǀnen [manga for boys], shǀjo [girls], seinen [male youth], and josei [women]) .  \nAs the primary media for young people, manga began to lose its attractiveness in Japan ironically at the very moment when the Japanese government launched its policy of nation branding in the very name of manga, having it stand in for the whole of ‘Cool Japan’. A point in case is manga’s promotion by elderly politicians and their inclination to privilege elderly male manga artists as well as a generically masculine style, when commissioning brochures and other materials. Yet, such artists (like Takao Saitǀ and Kaiji Kawaguchi) do not necessarily warrant the universality in appeal that authorities might hope for. While their popularity among senior politicians, civil servants and salaried office workers, or salarymen, attests to the wide acceptance of manga as such and across-generational range of basic manga literacy, it reveals also the established view of male manga genres as the representation of a standard, that is, the privileged as unmarked position against which the subordinated stands out as marked (see Kacsuk 2018) .  \nThe extension of manga readership into old age was first noted in the mid-1980s, as evinced by the journalistic Anglicism silver manga that circulated temporarily back then. But in actuality there were no special manga magazines targeted at retirees or a new subgenre restin","cbCaik0X8xdXSt0d","https://ap.wps.com/l/cbCaik0X8xdXSt0d","pdf",880898,4,1,14,"English","en",105,"# Introduction\n## Manga as Aging Media and Intersectionality\n## Youth Culture vs Aging Readership\n# Case Studies\n## Metamorphosis Veranda\n## Sanju Mariko\n# Genre Mechanisms\n## The Gutter and Mahaku\n## Demographic Range and Page Composition\n# Granny Manga\n## Senior-Centered Productions and Gendered Genres","[{\"question\":\"Why is manga described as an aging media in the text?\",\"answer\":\"The text links manga’s aging status to shifts in reader demographics, technology, and the business model, alongside the rise of series featuring elderly protagonists.\"},{\"question\":\"How does intersectionality shape the analysis of senior-centered manga?\",\"answer\":\"The analysis focuses on how age diversity interacts with gender, especially through manga’s traditional system of gendered genres and their genre-specific effects.\"},{\"question\":\"What role does the gutter (mahaku) play in these manga narratives?\",\"answer\":\"The gutter serves as a liminal time-space that supports genre-specific nostalgia and helps create affective page compositions while contributing to closure.\"}]","Manga Aging - Grannies and Gutters 12 | PDF",1787233545,35,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"manga-aging-grannies-and-gutters-12","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,52],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":51},"https://docshare.wps.com/document/research-report/",3,{"item":53,"name":13,"@type":44,"position":20},"https://docshare.wps.com/document/manga-aging-grannies-and-gutters-12/134074/",{"url":53,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-09-01","2026-08-20",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"Why is manga described as an aging media in the text?","Question",{"text":76,"@type":77},"The text links manga’s aging status to shifts in reader demographics, technology, and the business model, alongside the rise of series featuring elderly protagonists.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"How does intersectionality shape the analysis of senior-centered manga?",{"text":81,"@type":77},"The analysis focuses on how age diversity interacts with gender, especially through manga’s traditional system of gendered genres and their genre-specific effects.",{"name":83,"@type":74,"acceptedAnswer":84},"What role does the gutter (mahaku) play in these manga narratives?",{"text":85,"@type":77},"The gutter serves as a liminal time-space that supports genre-specific nostalgia and helps create affective page compositions while contributing to closure.","https://schema.org",{"og:url":53,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":53},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":48,"doc_module":4,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":137,"doc_module":4,"doc_module_name":47,"category_name":138,"show_sort_weight":107,"slug":139},19,"General","general"]