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It frames micro-manufacturing as a major driver of future growth and argues that open, custom, and DIY production can unlock the collective potential of large communities of tinkerers. The marketing and publicity summary emphasizes a broad technology-and-business audience and the author’s credibility through Wired leadership and 3D 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is the core idea behind Makers: The New Industrial Revolution?","Question",{"text":111,"@type":112},"It explains how entrepreneurs use Web principles like open-source design and 3-D printing to produce goods in small-to medium-sized batches more effectively than traditional manufacturers.","Answer",{"name":114,"@type":109,"acceptedAnswer":115},"Why does the book argue micro-manufacturing will matter?",{"text":116,"@type":112},"It positions micro-manufacturing as a major growth driver and contrasts it with the decline of large manufacturers relying on huge, expensive plants.",{"name":118,"@type":109,"acceptedAnswer":119},"Who is the author, and what makes him credible for this topic?",{"text":120,"@type":112},"Chris Anderson is described as an editor of Wired, author of The Long Tail, and an active practitioner who built 3D Robotics based on open-source design and manufacturing.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},647392,1792788502,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":138,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":128,"read_time":143},962090896061,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","ON SALE 10/2/2012  \nCROWN BUSINESS  \nHARDCOVER  \n978-0-307-72095-5  \n$26.00  \nCategory: Business & Economics  \nBISAC Cat: Business & Economics-General  \nOrder Form Cat: BUSINESS  \nPage Count: 272 Trim Size: 6-1/8 x 9-1/4 Spine/Depth: 32/32 Carton Count: 12 Format Description: HARDCOVER  \nIllustrations: 7 B&W PHOTOS  \nLoad Group: 0202  \nProd Type: Business HC  \nMarketing and Publicity  \nNational publicity  \nNational print attention, with general interest, technology, business, entrepreneur, and small business publications and in websites and newspapers across the country 5-7-city author tour: San Francisco, New York, Seattle, Portland, Austin, New York, Boston  \nTie-in with author's lecture schedule Cross-promotion with Wired magazine Major banner advertising campaign at tech and business sites  \nExtensive promotion with Wired magazine and [Wired.com](Wired.com) as well as their social media channels Promotion on author's website, [http://diydrones.com/ as well](http://diydrones.com/ as well) as his social media pages on Twitter, [twitter.com/chr1sa](twitter.com/chr1sa)  \nFeature on Crown's social media sites, such as Facebook and Twitter Outreach to tech, entrepreneurial, and business bloggers  \nExtensive outreach to Maker Movement devotees through excerpt distribution at conferences and organizations  \nBuzz mailings to entrepreneurs and thought leaders in technology and innovation  \nebook version promoted in all advertising, promotion, and social media outreach  \nMakers  \nThe New Industrial Revolution  \nChris Anderson  \nThe bestselling author of The Long Tail reveals the next big movement driving Western economies over the next ten years, as the power of bytes is transformed into the power to make things again.  \nIn Makers, New York Times bestselling author Chris Anderson reveals how today's entrepreneurs are using Web principles, from open-source design to 3-D printing, to create products in small-to medium-sized batches in a way traditional manufacturers can't match. Micro-manufacturing will be a huge driver of future growth; the days of large manufacturers with huge, expensive plants like General Motors are in their twilight. In an age of open-source, custom-fabricated, and do-it-yourself product design and creation, the collective potential of a million garage tinkerers is about to be unleashed on our global markets.  \nKey Points/Quotes  \nHIGH-PROFILE/BESTSELLING AUTHOR: Chris Anderson is the editor of Wired magazine, the author of the New York Times bestseller The Long Tail, and one of the go-to experts for anything to do with the way technology and the Web are changing the nature of business.  \nBROAD AUDIENCE: For people interested in technology and business and new ideas that are transforming the economy.  \nHOT-BUTTON TOPIC: To stay strong, America has to make stuff again. An economy based on services is in danger of becoming a second-class citizen in a world that values the creation of quality products and good-paying jobs.  \nANDERSON DOESN'T JUST REPORT ON THE MAKERS, HE IS ONE: Chris Anderson practices what he writes about. He created a company--3D Robotics--based on open-source design and manufacturing that is flourishing. About the Author/Illustrator  \nAuthor Residence: Berkeley, CA  \nAs editor in chief of Wired magazine, CHRIS ANDERSON has led the magazine to multiple National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005, 2007, and 2009. He was named Editor of the Year by Advertising Age magazine in 2005 and, in 2009, the magazine was named Magazine of the Decade by the editors of AdWeek. Previously, he was U.S. Business editor, Asia Business editor (Hong Kong), and Technology editor at The Economist. Anderson is the author of Free: The Future of a Radical Price and the New York Times bestseller The Long Tail. He lives in Berkeley, California.  \nRights  \nTerritories: US and open market (no Canada)  \nAudio: No  \nBritish: No  \nRestriction: US, Opn Mkt (no CAN)  \nRetur","cbCaibyVEBsxxljc","https://ap.wps.com/l/cbCaibyVEBsxxljc","pdf",6579994,262,"English","# Marketing and Publicity\n## National publicity and promotions\n## Partner outreach and ebook promotion\n# About the Author\n## Editorial leadership at Wired\n## Prior publications and residence","[{\"question\":\"What is the core idea behind Makers: The New Industrial Revolution?\",\"answer\":\"It explains how entrepreneurs use Web principles like open-source design and 3-D printing to produce goods in small-to medium-sized batches more effectively than traditional manufacturers.\"},{\"question\":\"Why does the book argue micro-manufacturing will matter?\",\"answer\":\"It positions micro-manufacturing as a major growth driver and contrasts it with the decline of large manufacturers relying on huge, expensive plants.\"},{\"question\":\"Who is the author, and what makes him credible for this topic?\",\"answer\":\"Chris Anderson is described as an editor of Wired, author of The Long Tail, and an active practitioner who built 3D Robotics based on open-source design and manufacturing.\"}]","Makers - The New Industrial Revolution - Author Chris Anderson | PDF",660]