[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-150989-en":3,"doc-seo-150989-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},150989,962075006959,"Anda","https://ap-avatar.wpscdn.com/avatar/e0002397efbe92a78e?_k=1776741047341049297",8,"Research & Report","Korean Webtoonist Yoon Tae Ho - History, Webtoon Industry, and Transmedia Storytelling","Korean webtoon creator Yoon Tae Ho recounts his career path, from entering the manhwa disciple system to building platforms and companies, offering an insider view of how webtoon talent was trained in the pre-webtoon era. The text frames his conference keynote alongside an interview, connecting historical industry structures to current ambitions for transmedia storytelling across films, dramas, and digital games. It also discusses attempts such as the JusToon platform and experimentation with blockchain for new investment and financial systems.","Korean Webtoonist Yoon Tae Ho:  \nHistory, Webtoon Industry, and Transmedia Storytelling  \nDAL YONG JIN 1  \nSimon Fraser University, Canada  \nAt the Asian Transmedia Storytelling in the Age of Digital Media Conference held in Vancouver, Canada, June 8–9, 2018, webtoonist Yoon Tae Ho as a keynote speaker shared several interesting and important inside stories people would not otherwise hear easily.  \nHe also provided his experience with, ideas about, and vision for transmedia storytelling during in-depth interviews with me, the organizer of the conference . I divide this article into two major sections—Yoon’s keynote speech in the first part and the interview in the second part—to give readers engaging and interesting perspectives on webtoons and transmedia storytelling. I organized his talk into several major subcategories based on key dimensions . I expect that this kind of unusual documentation of this famous webtoonist will shed light on our discussions about Korean webtoons and their transmedia storytelling prospects .  \nKeywords: webtoon, manhwa, Yoon Tae Ho, transmedia, history  \nIntroduction  \nKorean webtoons have come to make up one of the most significant youth cultures as well as snack cultures: Audiences consume popular culture like webtoons and Web dramas within 10 minutes on their notebook computers or smartphones (Jin, 2019; Miller, 2007) . The Korean webtoon industry has grown rapidly, and many talented webtoonists, including Ju Ho-min, Kang Full, and Yoon Tae Ho, are now among the most famous and successful webtoonists since the mid-2000s. Their webtoons—in particular, Yoon Tae Ho’s, including Moss (Ikki, 2008–2009), Misaeng (2012–2013), and Inside Men (2010–in progress)—have gained huge popularity, and all were successfully transformed into films, television dramas, and digital games .  \nWhat is unique about Yoon is that he experienced the disciple system in the manhwa industry before independently working as a webtoonist. Unlike other webtoonists, he also established a webtoon platform JusToon in 2017 and founded his own webtoon company, Nulook Media . Meanwhile, he has been serving as the president of the Korean Cartoonist Association since early 2018. Yoon is currently attempting to use blockchain as a new system to find investors in order to develop a new financial resource system . As  \n1 This article consists of content from both Yoon Tae Ho’s keynote speech at the June 2018 conference and Dal Yong Jin’s interview with Yoon . The article was supported by the Academy of Korean Studies Grant (AKS-2018-C01) .  \nCopyright © 2019 (Dal Yong Jin, [djin@sfu.ca](djin@sfu.ca)). Licensed under the Creative Commons Attribution Noncommercial No Derivatives (by-nc-nd). Available at [http://ijoc.org](http://ijoc.org).  \nInternational Journal of Communication 13(2019) Korean Webtoonist Yoon Tae Ho 2217  \nsuch, Yoon Tae Ho has been a successful webtoonist, businessman, administrator, and visionist. Some of his attempts were not successful, of course . For example, Yoon’s webtoon platform JusToon was not profitable because of other major webtoon platforms, such as Naver and Daum . However, his unsuccessful effort has been valuable for other webtoonists and webtoon platforms because they learned from this unique trial and error .  \nWe invited him to be a keynote speaker at the Asian Transmedia Storytelling in the Age of Digital Media conference held June 8–9, 2018, in Vancouver, Canada . As expected, he discussed several interesting and important inside stories that people would not otherwise easily hear about. He also shared his experience, ideas, and vision in transmedia storytelling during in-depth interviews with me before and after his keynote speech. Yoon Tae Ho (Figure 1) delivered his keynote speech,“Korean Webtoons: History and Future Directions,” during a two-hour time slot that included questions and answers .  \nI divide this article into two major sections—Yoon’s keynote speech, and then my interview with Yoon—t","cbCaii9Q5AIWzVBq","https://ap.wps.com/l/cbCaii9Q5AIWzVBq","pdf",516072,1,15,"English","en",105,"# Introduction\n## Webtoon industry growth and key creators\n## Yoon Tae Ho’s background and innovations\n# Part 1: Yoon Tae Ho’s Keynote Speech Transcript\n## Becoming Cartoonists in the Pre-Webtoon Era: Tedious, Harsh, and Long Training Processes","[{\"question\":\"What distinguishes Yoon Tae Ho’s path in the manhwa and webtoon industry?\",\"answer\":\"He experienced the teacher-disciple system in the manhwa industry before working independently as a webtoonist, which shaped his early training and career development.\"},{\"question\":\"How does the document structure the discussion on webtoons and transmedia storytelling?\",\"answer\":\"It divides the article into two major parts: Yoon’s keynote speech and the interview, with the keynote content organized into subcategories by key dimensions.\"},{\"question\":\"What initiatives and future directions does Yoon Tae Ho discuss regarding the industry?\",\"answer\":\"He shares vision for transmedia storytelling, reflects on platform attempts such as JusToon, and mentions using blockchain as a system to attract investors and create new financial resources.\"}]","Korean Webtoonist Yoon Tae Ho - 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