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A 2024 survey of over 11,300 undergraduates across 46 Washington public institutions found 52% experienced basic needs insecurity, and many were not using available help—47% not accessing public benefits and 59% not using campus resources. Washington’s Postsecondary Benefits Promotion Pilot tested outreach and support strategies, including data sharing, targeted digital messaging, and cross-college technical assistance.",{"@graph":69,"@context":118},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/key-lessons-from-washington-states-benefits-promotion-pilot/587884/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/key-lessons-from-washington-states-benefits-promotion-pilot/587884.png","ImageObject",300,407,{"name":92,"@type":93},"Bintang","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-12","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":52},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114],{"name":109,"@type":110,"acceptedAnswer":111},"How did the Benefits Promotion Pilot identify students who were likely eligible for public benefits?","Question",{"text":112,"@type":113},"WSAC provided participating institutions with quarterly lists of students likely income-eligible but not receiving state benefits, created through a datasharing agreement with the Department of Social and Health Services (DSHS).","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What kinds of outreach did institutions use to connect students with benefits and support?",{"text":117,"@type":113},"Institutions used targeted digital message campaigns via text messaging, email, and learning management systems. Messages were intended to raise awareness, guide application steps through WA Connection, and connect students with campus basic needs navigators.","https://schema.org",{"og:url":83,"og:type":120,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":122,"canonical":83},"index,follow",{"doc_id":124,"site_id":62},587884,1792171388,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":92,"user_avatar":129,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":52,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":135,"language":136,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":67,"update_tm":140,"read_time":141,"preview_page_count":4},962085564381,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Key Lessons from Washington State’s Benefits Promotion Pilot  \nTaylor Burtch, Da’Shon Carr, Sara Goldrick-Rab, and Ami Magisos  \nWashington State’s Benefits Promotion Pilot  \nBasic needs insecurity is a significant challenge for many postsecondary students, affecting their college completion and opportunity for economic mobility. A 2024 survey of more than 11,300 undergraduate students from 46 public institutions in Washington found that 52 percent of students reported experiencing basic needs insecurity—significantly higher than the rates reported in 2022 (Washington Student Achievement Council,  2025 ) . About half of those students are not accessing available resources:  \n47 percent are not accessing public benefits, and 59 percent are not accessing campus basic needs resources. Key challenges include insufficient information about eligibility, a lack of awareness, and uncertainty about the process for obtaining help.  \nWhen students can meet their basic needs, they’re better able to concentrate on their studies, persist in college, and complete a certificate or degree, which opens doors to greater economic mobility (Broton et al., 2023; Clay & Valentine, 2021; Riggs & Hodara, 2024) . To better support students, Washington’s higher education system has been dedicated to addressing basic needs insecurity through several initiatives.  \nWashington Student Achievement Council (WSAC) launched the Postsecondary Benefits Promotion Pilot in Academic Year 2024–25. The pilot tested strategies for outreach and support to students who are likely eligible for public benefits and other resources. The goals of this pilot were:  \n1. Test a new approach to identify students who are income-eligible for public benefits but who are not currently receiving them.  \n2. Test the effectiveness of targeted outreach strategies to connect these students with benefits, resources and staff support.  \n3. Identify opportunities for strengthening the impact and use of the outreach strategies.  \nThe pilot included 15 public institutions across the state, representing a mix of two-year community colleges and four-year universities (table 1) . Several of these institutions also serve a high proportion of rural students. The pilot strengthened the efforts of Washington colleges and universities to better support students’ basic needs in three main ways:  \n• Participating colleges and universities received a quarterly list of students who were likely income-eligible but were not already receiving state benefits. These lists were created through a datasharing agreement between WSAC and the Department of Social and Health Services (DSHS) . This provided a unique outreach resource that was not previously available to institutions.  \n• Each institution created targeted outreach1 message campaigns to students on their list using digital platforms like text messaging, email, and learning management systems (e.g., Canvas, Blackboard, Starfish) . Messages were designed to raise awareness about benefit eligibility, guide students to the application process via WA  Connection, and connect them with campus basic needs navigators for additional support.  \n• WSAC partnered with Education Northwest to lead a cross-college quarterly practice exchange and learning engagement to provide technical assistance. This engagement included institutional spotlights, guest speakers from out-of-state higher education institutions experienced in similar student support initiatives, and key partners from WSAC. WSAC staff members played a central role in supporting practitioners, serving as a thought partner whenever challenges arose with outreach or implementation, offering  \noffice hours, providing resources and frameworks, and creating opportunities for collaboration across institutions. Ultimately, the learning engagement was a collaborative space where Washington practitioners—such as basic needs navigators and leaders of student support services—could identify, share, and adopt the mo","cbCaitxUIeFCs0tx","https://ap.wps.com/l/cbCaitxUIeFCs0tx","pdf",1113915,15,"English","# Key Lessons from Washington State’s Benefits Promotion Pilot\n## Basic needs insecurity and access barriers\n## Pilot purpose and design\n## Three main strategies used by participating institutions\n## Targeted outreach definition\n## Pilot details and participating colleges","[{\"question\":\"How did the Benefits Promotion Pilot identify students who were likely eligible for public benefits?\",\"answer\":\"WSAC provided participating institutions with quarterly lists of students likely income-eligible but not receiving state benefits, created through a datasharing agreement with the Department of Social and Health Services (DSHS).\"},{\"question\":\"What kinds of outreach did institutions use to connect students with benefits and support?\",\"answer\":\"Institutions used targeted digital message campaigns via text messaging, email, and learning management systems. Messages were intended to raise awareness, guide application steps through WA Connection, and connect students with campus basic needs navigators.\"}]","Key Lessons from Washington State’s Benefits Promotion Pilot | PDF",1792063523,38]