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Using a qualitative descriptive method, the study finds that design integrates philosophical or abstract communication alongside aesthetic and functional goals, and also addresses sustainability through eco-friendly materials and energy efficiency. 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\nJurnal Info Sains : Informatika dan Sains, Volume 13, No 03 2023  \nE-ISSN. 2797-7889, P-ISSN.2089-3329  \nRevealing Hidden Messages Behind Building Designs  \nAyub Muktiono  \nKrisnadwipayana University, Jakarta, Indonesia Email: [ayubmuktiono@unkris.ac.id](ayubmuktiono@unkris.ac.id)  \n Keywords   \nBuilding Design, Hidden Messages, Meaning in Architecture, Sustainability  \nAbstract. Building design is often considered a form of art that reflects certain values, culture, or messages that the architect or builder wants to convey. The aim of this research is to explore the meaning and messages that may be contained in building design elements, such as shape, color, texture and spatial arrangement. In this research, the method used is a qualitative descriptive method. The results of this research reveal that behind building designs there are hidden messages that reflect the values, culture and ideas of the architect or designer. The building design process not only involves aesthetic and functional considerations, but also integrates philosophical or abstract messages through elements such as shape, color, and structural placement. In addition, in response to increasing concern for the environment, building design also explores sustainability aspects by considering the use of environmentally friendly materials and energy efficiency. These findings show that building design not only encapsulates architectural art and techniques, but also becomes a visual expression of the messages and values that the designers want to convey.  \n1. INTRODUCTION  \nBuilding design has become a key element in the field of architecture, representing a complex synthesis between technical knowledge, aesthetic sensibilities and functional considerations (Justice, 2021) . As a creative process involving technical expertise and artistic creation, building design combines these elements to create structures that not only meet practical needs, but also serve as visual and philosophical expressions of the architect's vision (Saputro et al, 2018) . In each step, an architect must consider technical aspects such as safety, durability and sustainability, while combining aesthetic considerations that reflect the beauty and uniqueness of the design (Hatta et al, 2023) .  \nBuilding design is not just about physical construction, but also about creating experiences and imbuing meaning in space (Harmanta et al, 2019) . An architect's creativity emerges in his ability to balance form and function, creating an environment that can meet practical demands while expressing deeper ideas and values (Ika, 2023) . This process also includes adaptation to technological developments and design trends, allowing architects to create buildings that are relevant and durable over time (Lestari et al, 2023) .  \nBuilding design not only reflects the technical knowledge and artistic skills of an architect, but also provides space for creativity and innovation (Lupita, 2017) . A successful building not only becomes a physical container for human activities, but also becomes a visual narrative that tells stories about the identity, values and aspirations of a society (Wardani, 2010) . In this way, building design not only creates structures that stand firmly, but also opens the door to immersive experiencesand deep interpretations ofthe world around them (Usop, 2016) .  \nBuilding design is not simply the result of a combination of functionality and aesthetics; it is more than just a standing physical structure (Pasha, 2018) . On the other hand, building design is a work of art that reflects the complexity of the thinking and vision of the architect or designer (Suhalyani & Nursanty, 2013) . Each element in the design has an important role, not only in ensuring the comfort and practicality of the building, but also in conveying hidden messages inherent in its form and concept (I","cbCaifz1ofylGJbh","https://ap.wps.com/l/cbCaifz1ofylGJbh","pdf",766827,"English","# INTRODUCTION\n## Building design as art and communication\n## Balancing form, function, and values\n## Creativity, innovation, and technological trends\n## Hidden messages through design elements\n## Examples of architecture reflecting cultural and environmental concerns","[{\"question\":\"What is the main aim of the research on building designs?\",\"answer\":\"To explore the meanings and messages that may be contained in building design elements such as shape, color, texture, and spatial arrangement.\"},{\"question\":\"What method is used to study hidden messages in architecture?\",\"answer\":\"The research uses a qualitative descriptive method to analyze how messages are conveyed through design elements.\"},{\"question\":\"How does the article connect building design with sustainability?\",\"answer\":\"It explains that, besides aesthetic and philosophical messages, building design also reflects sustainability by considering environmentally friendly materials and energy efficiency.\"}]","Jurnal Info Sains - Informatika dan Sains - Revealing Hidden Messages Behind Building Designs | PDF",1792869807,15]