[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-45873-en":3,"doc-seo-45873-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":13,"seo_description":14,"update_tm":28,"read_time":29},45873,1099514068035,"Ezra","https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",8,"Research & Report","Joseph S. Nye Jr. Public Diplomacy and Soft Power","Public Diplomacy and Soft Power by Joseph S. Nye Jr. explains soft power as the capacity to shape others’ preferences and obtain desired outcomes through attraction rather than coercion or payment. It links a country’s soft power to cultural resources, political values, and legitimate policies, and contrasts resource-based power with outcome-based power. The essay argues that public diplomacy is a key instrument of “smart power,” requiring credibility, self-criticism, and support from civil society.","American Academy of Political and Social Science  \nPublic Diplomacy and Soft Power  \nAuthor(s):Joseph S.Nye,Jr.  \nSource:The Annals of the American Academy of Political and Social Science,Vol.616,  \nPublic Diplomacy in a Changing World(Mar.,2008),pp.94-109  \nPublished by:Sage Publications,Inc.in association with the American Academy of  \nPolitical and Social Science  \nStable URL:https://www.jstor.org/stable/25097996  \nAccessed:23-10-201907:48 UTC  \nJSTOR is a not-for-profit service that helps scholars,researchers,and students discover,use,and build upon a widerange of content in a trusted digital archive.We use information technology and tools to increase productivity andfacilitate new forms of scholarship.For more information about JSTOR,please contact support@jstor.org.  \nYour use of the JSTOR archive indicates your acceptance of the Terms &Conditions of Use,available athttps://about.jstor.org/terms  \nSage Publications,Inc.,American Academy of Political and Social Science arecollaborating with JSTOR to digitize,preserve and extend access to The Annals of theAmerican Academy of Political and Social Science  \nSoft power is the ability to affect others to obtain theoutcomes one wants through attraction rather thancoercion or payment.A country's soft power rests on itsresources of culture,values,and policies.A smartpower strategy combines hard and soft powerresources.Public diplomacy has a long history as ameans of promoting a country's soft power and wasessential in winning the cold war.The current struggleagainst transnational terrorism is a struggle to winhearts and minds,and the current overreliance on hardpower alone is not the path to success.Public diplo-macy is an important tool in the arsenal of smart power,but smart public diplomacy requires an understandingof the roles of credibility,self-criticism,and civil societyin generating soft power.  \nPublic  \nDiplomacy andSoft Power  \nKeywords:power;soft power;hard power;smartpower;public diplomacy  \nDower is the ability to affect others to obtainI the outcomes you want.One can affect oth-ers'behavior in three main ways:threats ofcoercion(\"sticks\"),inducements and payments(\"carrots\"),and attraction that makes otherswant what you want.A country may obtain theoutcomes it wants in world politics becauseother countries want to follow it,admiring itsvalues,emulating its example,and/or aspiringto its level of prosperity and openness.In thissense,it is important to set the agenda and  \nBuJOSEPHS.NYE JR.  \nJoseph S.Nye Jr.is a distinguished service professorand former dean of Harvard's Kennedy School ofGovernment.He received his bachelor's degree summacum laude from Princeton University,did postgraduatework at Oxford University on a Rhodes Scholarship,and earned a PhDin political science from Harvard.Hehas served as assistant secretary of defense for interna-tional security affairs,chair of the National IntelligenceCouncil,and deputy assistant secretary of state forsecurity assistance,science and technology.In 2004,hepublished Soft Power:The Means to Success in WorldPolitics and The Power Game:A Washington Novel,and in 2008,The Powers to Lead.He is a fellow of theAmerican Academy of Arts and Sciences,the BritishAcademy,and the Academy of Diplomacy.  \nDOI:10.1177/0002716207311699  \nANNALS,AAPSS,616,March 2008  \nPUBLIC DIPLOMACY AND SOFTPOWER  \nattract others in world politics,and not only to force them to change through thethreat or use of military or economic weapons.This soft power—getting othersto want the outcomes that you want—co-opts people rather than coerces them.  \nSoft power rests on the ability to shape the preferences of others.At the per-sonal level,we all know the power of attraction and seduction.Political leaders havelong understood the power that comes from setting the agenda and determiningthe framework of a debate.Soft power is a staple of daily democratic politics.Theability to establish preferences tends to be associated with intangible assets such asan attractive","cbCaii5W8JjVZgzJ","https://ap.wps.com/l/cbCaii5W8JjVZgzJ","pdf",1672199,6,1,17,"English","en",105,"# Public diplomacy and soft power\n## Soft power as attraction vs coercion\n## Resources, influence, and measured outcomes\n## Smart power and the role of credibility and civil society","[{\"question\":\"How does soft power differ from hard power and coercion?\",\"answer\":\"Soft power obtains desired outcomes through attraction that makes others want what one wants, rather than through coercion or payments. Hard power relies on threats or inducements.\"},{\"question\":\"What main instruments can countries use to generate soft power?\",\"answer\":\"Soft power is grounded in resources such as culture, values, and policies seen as legitimate or morally authoritative. Public diplomacy then mobilizes these resources to communicate with and attract foreign publics.\"},{\"question\":\"Why does the essay emphasize credibility, self-criticism, and civil society for smart public diplomacy?\",\"answer\":\"Smart public diplomacy needs an understanding of how credibility and self-criticism affect the generation of soft power. Civil society also plays a role in sustaining and building attraction.\"}]",1783467724,43,{"code":4,"msg":31,"data":32},"ok",{"site_id":25,"language":24,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"joseph-s-nye-jr-public-diplomacy-and-soft-power","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/research-report/",3,{"item":52,"name":13,"@type":43,"position":53},"https://docshare.wps.com/document/joseph-s-nye-jr-public-diplomacy-and-soft-power/45873/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-07-16","2026-07-07",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"How does soft power differ from hard power and coercion?","Question",{"text":76,"@type":77},"Soft power obtains desired outcomes through attraction that makes others want what one wants, rather than through coercion or payments. Hard power relies on threats or inducements.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What main instruments can countries use to generate soft power?",{"text":81,"@type":77},"Soft power is grounded in resources such as culture, values, and policies seen as legitimate or morally authoritative. Public diplomacy then mobilizes these resources to communicate with and attract foreign publics.",{"name":83,"@type":74,"acceptedAnswer":84},"Why does the essay emphasize credibility, self-criticism, and civil society for smart public diplomacy?",{"text":85,"@type":77},"Smart public diplomacy needs an understanding of how credibility and self-criticism affect the generation of soft power. Civil society also plays a role in sustaining and building attraction.","https://schema.org",{"og:url":52,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,115,120,123,128,131,135],{"id":21,"doc_module":4,"doc_module_name":46,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":47,"doc_module":4,"doc_module_name":46,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":53,"doc_module":4,"doc_module_name":46,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":46,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":20,"doc_module":4,"doc_module_name":46,"category_name":112,"show_sort_weight":113,"slug":114},"Technology",50,"technology",{"id":116,"doc_module":4,"doc_module_name":46,"category_name":117,"show_sort_weight":118,"slug":119},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":121,"slug":122},30,"research-report",{"id":124,"doc_module":4,"doc_module_name":46,"category_name":125,"show_sort_weight":126,"slug":127},9,"Religion & Spirituality",20,"religion-spirituality",{"id":126,"doc_module":4,"doc_module_name":46,"category_name":129,"show_sort_weight":126,"slug":130},"World Cup","world-cup",{"id":132,"doc_module":4,"doc_module_name":46,"category_name":133,"show_sort_weight":132,"slug":134},10,"Lifestyle","lifestyle",{"id":136,"doc_module":4,"doc_module_name":46,"category_name":137,"show_sort_weight":107,"slug":138},19,"General","general"]