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It analyzes how cultural diplomacy operates as an accepted form of soft power, expanding state influence via popular media. Amid COVID-19 disruptions, the paper highlights how Japan’s anime and manga-driven global fandom fosters mutual understanding and shared values. By partnering with renowned anime studios and featuring beloved manga characters, it argues that a cooperative, harmonious relationship strengthens international sportsmanship under pandemic constraints.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/japans-cultural-diplomacy-through-anime-and-manga-in-promoting-the-2020-tokyo-olympics/137258/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/japans-cultural-diplomacy-through-anime-and-manga-in-promoting-the-2020-tokyo-olympics/137258.png","ImageObject",300,407,{"name":92,"@type":93},"Theodore","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-21","2026-08-22",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What is the main purpose of the study?","Question",{"text":113,"@type":114},"To examine how Japan’s cultural diplomacy through anime and manga supports the promotion of the 2020 Tokyo Olympics.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How does the study define cultural diplomacy in terms of power?",{"text":118,"@type":114},"Cultural diplomacy is treated as a legitimized form of soft power that states use to influence other countries.",{"name":120,"@type":111,"acceptedAnswer":121},"Why is COVID-19 significant to the study’s discussion of Tokyo 2020?",{"text":122,"@type":114},"COVID-19 caused schedule setbacks and constrained activities such as face-to-face meetings, shaping how promotion and development efforts unfolded.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},137258,1787403589,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":105,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":144},7971461740886,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Japan's Cultural Diplomacy Through Anime and Manga in Promoting the 2020 Tokyo Olympics  \nFajar Kurnia Handoyo  \nUniversitas 17 Agustus 1945 Jakarta, Indonesia  \nE-mail: [fajar.kurnia1224@gmail.com](fajar.kurnia1224@gmail.com)  \n*Correspondence: [fajar.kurnia1224@gmail.com](fajar.kurnia1224@gmail.com)  \n\n| KEYWORDS | ABSTRACT |\n| --- | --- |\n| cultural diplomacy; japan; tokyo 2020 olympics; anime, soft power; COVID-19 | The objectives ofthis study are to japan's cultural diplomacy through anime and manga in promoting the 2020 tokyo olympics. With the pandemic arising on the horizon, Tokyo 2020’s Olympics had to suffer schedule setbacks for almost a year, amongst mzany other causalities from its wake. The practice of cultural diplomacy is a legitimized act of soft power move by one’s countries upon others. In the modern age comes with details of many mediums and types that enhance the mainlined diplomacy acts. Japan’s usage of anime and manga culture had taken over the world by storm along with its fans that are interconnecting the further attempt at mutual understanding, and universally shared values. By using nine characters from beloved manga and promoting the Olympics through cooperation with famed anime studios, the result is a magnanimous and harmonious symbiotic relationship that blooms within international sportsmanship. The Covid-19 pandemic has forced this development to direct humanity to places that perhaps 15 years ago were said to be almost impossible, including reduced space for face-to-face meetings, restrictive regulations, and also sanctions that must be implemented regarding matters around related topics. |\n|  |  |\n| Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)\u003Cbr>|  |\n\nIntroduction  \nDiplomacy is an action or form of communication between countries in reaching an agreement or solution as a form of mediation, and also negotiation (Constantinou et al., 2016) . Negotiations born from this diplomatic form also have an impact on cooperation between countries in various domains and main sectors that run in a country, ranging from geographical, economic, defense, geopolitical, and also broadly cultural. Culture itself has a fairly broad scope and range, things that are born from the side of humanity ethnically, inherently, and also new are included in culture, which includes, knowledge, religion, art, etc. (Constantinou et al., 2016) .  \nSince the shift in the role of the state in its focus on accumulating economic influence and also ideological expectations driven by the development of the image and image of one state towards another; The Cold War made many of these countries also  \nsubject to unseen factors that encouraged the birth of new perspectives in viewing a geopolitical relationship clearly, not to mention the phenomenon of global bipolarism at that time, as well as the encouragement of many innovations, ideas or modern attitudesin looking at the dynamics ofthe world as a whole; The way we as humans view the world has also begun to change since military or defense forces began to be used as a form of nerve warfare, to the formation of the image of a country at large.  \nThe form of diplomacy itself was widely focused on the previous focus only on narrowing three main things that focused on supporting aspects in boosting / increasing the defense and economic influence of a country. The Cold War forced the values of the defense and military aspects to begin to loosen, over the fear of World War 3 occurring in the near future; Therefore, the focus of gathering hard power is only highlighted from the economic aspect. The appearance of other faces of the same coin began to be improved, soft power began to be used in its utility to help state activities; both in the extreme and subtly.  \nJapan is one of the countries that has great potential for the development of the modern world, although it had experienced moral decline, due to their defeat in World War 2, the enactment of disarmament, weakening, a","cbCaihy2Gv6yN0cY","https://ap.wps.com/l/cbCaihy2Gv6yN0cY","pdf",803953,"English","# Introduction\n## Diplomacy and Cultural Scope\n## From Hard Power to Soft Power\n## Japan’s Post–World War II Cultural Transformation\n## Anime, Manga, and Nation Branding Through the Olympics\n## Impact of Globalization and ICT on International Sports Events","[{\"question\":\"What is the main purpose of the study?\",\"answer\":\"To examine how Japan’s cultural diplomacy through anime and manga supports the promotion of the 2020 Tokyo Olympics.\"},{\"question\":\"How does the study define cultural diplomacy in terms of power?\",\"answer\":\"Cultural diplomacy is treated as a legitimized form of soft power that states use to influence other countries.\"},{\"question\":\"Why is COVID-19 significant to the study’s discussion of Tokyo 2020?\",\"answer\":\"COVID-19 caused schedule setbacks and constrained activities such as face-to-face meetings, shaping how promotion and development efforts unfolded.\"}]","Japan's Cultural Diplomacy Through Anime and Manga in Promoting the 2020 Tokyo Olympics | PDF",35]