[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-18534":3,"doc-seo-18534":27},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"file_id":15,"file_url":16,"file_type":17,"file_size":18,"view_count":19,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"table_of_contents":24,"faqs":24,"seo_title":13,"seo_description":14,"update_tm":25,"read_time":26},18534,1099513958607,"Jiven","https://ap-avatar.wpscdn.com/avatar/100002390cf8733938c?x-image-process=image/resize,m_fixed,w_180,h_180&k=1778829742770036399",8,"Research & Report","It Really Works! Qualitative Content Analysis of Multilevel Marketing Organizations’ Online Promotional Messaging and Recruitment Strategies","Study examines how three multilevel marketing companies (It Works!, Young Living, Younique) present themselves online. Using qualitative content analysis of company websites—including language, visuals, and navigation—research identifies recurring themes in online recruitment messaging. The analysis integrates feminist, faith, and commodity activism frameworks to develop a coding schema for understanding how women are targeted by MLM promotional strategies under neoliberal capitalism.","cbCainYUJ4dLzv7F","https://ap.wps.com/l/cbCainYUJ4dLzv7F","pdf",1900816,21,1,23,"English","en","",1777064985,58,{"code":4,"msg":28,"data":29},"ok",{"site_id":30,"language":23,"slug":31,"title":13,"keywords":24,"description":14,"schema_data":32,"social_meta":67,"head_meta":70,"extra_data":72,"updated_unix":25},105,"it-really-works-qualitative-content-analysis-of-multilevel-marketing-organizations-online-promotional-messaging-and-recruitment-strategies",{"@graph":33,"@context":66},[34,51],{"@type":35,"itemListElement":36},"BreadcrumbList",[37,41,45,48],{"item":38,"name":39,"@type":40,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":42,"name":43,"@type":40,"position":44},"https://docshare.wps.com/document/","Document",2,{"item":46,"name":12,"@type":40,"position":47},"https://docshare.wps.com/document/research-report/",3,{"item":49,"name":13,"@type":40,"position":50},"https://docshare.wps.com/document/it-really-works-qualitative-content-analysis-of-multilevel-marketing-organizations-online-promotional-messaging-and-recruitment-strategies/18534/",4,{"url":49,"name":13,"@type":52,"author":53,"headline":13,"publisher":55,"fileFormat":58,"description":14,"dateModified":59,"datePublished":60,"encodingFormat":58,"isAccessibleForFree":61,"interactionStatistic":62},"DigitalDocument",{"name":9,"@type":54},"Person",{"url":38,"name":56,"@type":57},"DocShare","Organization","application/pdf","2026-06-10","2026-04-24",true,{"@type":63,"interactionType":64,"userInteractionCount":19},"InteractionCounter",{"@type":65},"ViewAction","https://schema.org",{"og:url":68,"og:type":69,"og:title":13,"og:site_name":56,"og:description":14},"https://docshare.wps.com/document/it-really-works-qualitative-content-analysis-of-multilevel-marketing-organizations-online-promotional-messaging-and-recruitment-strategies/18534","article",{"robots":71,"canonical":68},"index,follow",{"doc_id":7,"site_id":30}]