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The text frames the “future” of lumber as a strategic question, reviews how publicity has been shaped by competing substitute materials, and explains that prior comparisons and findings have already been shared. It then focuses the discussion on actions—by whom and how—covering coordinated trade-extension efforts, promotion, advertising and publicity, local retailer cooperation, engineering and technical assistance, research support, and an equitable financial backing 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main purpose does the meeting serve?","Question",{"text":112,"@type":113},"The meeting aims to consider what can be done about problems in the lumber business—by whom, and how—rather than reanalyzing matters already discussed for years.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the text describe lumber publicity and industry competition?",{"text":117,"@type":113},"Publicity for lumber during recent years is described as largely edited by competing industries seeking markets for substitute materials.",{"name":119,"@type":110,"acceptedAnswer":120},"What elements does the recommendation include for national lumber trade extension?",{"text":121,"@type":113},"The recommendation calls for a coordinated national plan covering promotion and publicity, local cooperation with retail dealers, engineering and technical assistance backed by research, plus an equitable financial plan and a nucleus of financial 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DIVISION          BIBLIOGBAPHIC MICROFORM TARGET         \n\nORIGINAL MATERIAL AS FILMED-EXISTING BIBLIOGRAPHIC RECORD  \nReproductions may not be made without permisslon from Columbia University Libraries.                 \n## RESTRICTIONS ON USE:\n\nTECHNICAL MICROFORM DATA  \nFILM SIZE:            35mmREDUCTION RATIO:            //:1  \nIMAGE PLACEMENT:IA  \nDATE FILMED:                  4-7-97INITIALS:          忍  \nTBACKING\\#:                                                                                        23402  \nFILMED BY PRESERVATION RESOURCES,BETHLEHEM,PA.  \n# IS THE\"FUTURE\"OF LUMBERAHEAD OR BEHIND\n\n308By774WILSON COMPTONbefore theFebruary 15,1926Chicago.IlinoisPrinted and Distributed by  \n# NATIONAL LUMBER TRADE EXTENSIONCONFERENCE\n\nNATIONAL LUMBER MANUFACTURERS ASSOCIATIONChicagoWaahingten  \n# Recommendation of National LumberTrade Extension Conference\n\n\"The Committee recommends that adiversified national lumber trade exten-sion plan should be developed.It shouldnot curtail,duplieate,or impair the exten-sion activities of the regional associations.It should be so devised and so conducted asto provide a favorable basis for the mer-chandising work in behalf of individualspecies.It should comprehend industrialas well as construction uses of both soft-woods and hardwoods.It should be ofreasonable duration,and its details shouldbe determined by the National LumberTrade Extension Committee.\"  \n# Is The“Future”of Lumber Aheador Behind?\n\nThe purpose of this meeting is wellunderstood.It has beenclearly stated.That you think it important is manifest in yourcoming here.The conditions in the lumber industry which you arehere to consider are not new.Neither are the proposed remedies.Trade Extensicn for lumber has been under eonsideration in the in-dustry of and on for ffteen yearsSporadic efforts have been madenationally.Excellent results in behalf of some individual specieshave been seeured regionally.On the whole,however,the publicitywhich lumber has had during the past few years has been largelyedited by competing industries attempting to find markets for sub-stitute materials.  \nIn the statement which I made to the Board of Directors inJaeksonville last December,I ineluded certain comparisons whichshow exactly what has happened to the lumber markets during thepast several years,This report has been published.Copies havebeen sent you.  \nNo further analysis of these facts—I take it—is necessary now.We are here to diseuss—not what is the matter with the lumberbusiness—for we have been diseussing that for many years;butto consider what can be done about it;by whom;and how.  \nPurposes ofFollowing the action of the Bord of DirectorsTrade Extensioncalling this meting,the Chairman of the TradeConferenceExtension Committee,Mr.H.B.Hewes,haswritten not only to the regional aseociations,butalso to prominent individual lumber manufacturers and timber owners,the country over,suggesting as aecomplishments hoped from thismeeting,the following:  \nFirst:A plan for co-ordinating so far as practieable the tradeextension activities of lumber manufacturers associations,withview to promoting the use of lumber,as well as of individual speeies;  \nSeeond:A satisfactory national lumber trade promotion plan,including advertising and publieity features,local co-operation withretail dealers,and engineering and technieal assistance to consumers,supported by necessry research;  \nThird:An equitable finaneial plan;and,Fourth:A nueleus of financial support.These constituted the call for this meeting.  \nFIRST:Concert of action in behalf of lumber,by all interestedassociations.Specifie suggestions for such an accomplishment inpractice will probably best result from the diseussions in this meet-ingEffort in this direction has been made from time to timeheretofore,with indfferent sueces.The Director of Publieity isprepared to offer ce","cbCaig3ovKZyVUw5","https://ap.wps.com/l/cbCaig3ovKZyVUw5","pdf",642510,11,"English","# Recommendation of National Lumber Trade Extension Conference\n## Restrictions on Use\n## Technical Microform Data\n## Recommendation of National Lumber Trade Extension Conference\n## Is The“Future”of Lumber Aheador Behind?\n## Purposes of Following the Action of the Board of Directors Trade Extension","[{\"question\":\"What main purpose does the meeting serve?\",\"answer\":\"The meeting aims to consider what can be done about problems in the lumber business—by whom, and how—rather than reanalyzing matters already discussed for years.\"},{\"question\":\"How does the text describe lumber publicity and industry competition?\",\"answer\":\"Publicity for lumber during recent years is described as largely edited by competing industries seeking markets for substitute materials.\"},{\"question\":\"What elements does the recommendation include for national lumber trade extension?\",\"answer\":\"The recommendation calls for a coordinated national plan covering promotion and publicity, local cooperation with retail dealers, engineering and technical assistance backed by research, plus an equitable financial plan and a nucleus of financial support.\"}]","Is The\"Future\"of Lumber Aheador Behind? - Recommendation of National Lumber Trade Extension Conference | PDF",1789962724,28]