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It also examines whether children’s engagement with these franchises statistically predicts gendered behaviour and weapon play. Study one applies quantitative content analysis to thirty-nine Disney protagonists and finds early female protagonists are highly feminine and more feminine than masculine. Study two uses thematic analysis to compare gender portrayal across Marvel’s Avengers Assemble and Star Wars Rebels, while study three uses parent reports, assessing moderation by parental mediation and exposure to television violence.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/investigating-the-gendered-behaviours-displayed-by-influential-disney-marvel-and-star-wars-protagonists-doctoral-thesis/138113/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/investigating-the-gendered-behaviours-displayed-by-influential-disney-marvel-and-star-wars-protagonists-doctoral-thesis/138113.png","ImageObject",300,407,{"name":92,"@type":93},"Logic","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-19","2026-08-23",true,{"@type":102,"interactionType":103,"userInteractionCount":44},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What main question does the thesis investigate?","Question",{"text":112,"@type":113},"The thesis investigates the gendered behaviours displayed by influential Disney, Marvel, and Star Wars protagonists and examines how children’s engagement with these franchises relates to children’s play behaviour, including weapon play.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How were the studies conducted to analyze gender portrayal?",{"text":117,"@type":113},"Study one uses quantitative content analysis of thirty-nine Disney protagonists. Study two uses thematic analysis for gender portrayal in Marvel’s Avengers Assemble and Star Wars Rebels.",{"name":119,"@type":110,"acceptedAnswer":120},"What factors were tested to see whether they changed the relationship with children’s behaviour?",{"text":121,"@type":113},"Study three uses parent reports to test whether franchise engagement predicts children’s gendered behaviour and weapon play, and whether parental mediation and exposure to television violence moderate any established relationships.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},138113,1787474767,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":44,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144},1099513958762,"https://ap-avatar.wpscdn.com/avatar/1000023916a998db790?x-image-process=image/resize,m_fixed,w_180,h_180&k=1784791008015729253","UWL REPOSITORY  \n[repository.uwl.ac.uk](repository.uwl.ac.uk)  \nInvestigating the Gendered Behaviours Displayed by Influential Disney, Marvel and Star Wars Protagonists and Examining the Link Between Children’s Engagement with these Franchises and their Play Behaviour.  \nClarke, Lucy Louise (2023) Investigating the Gendered Behaviours Displayed by Influential Disney, Marvel and Star Wars Protagonists and Examining the Link Between Children’s Engagement with these Franchises and their Play Behaviour. Doctoral thesis, University of West London.  \n[https://doi.org/10.36828/xvqy0382](https://doi.org/10.36828/xvqy0382)  \nThis is the Published Version of the final output.  \nUWL repository link: [https://repository.uwl.ac.uk/id/eprint/10382/](https://repository.uwl.ac.uk/id/eprint/10382/)  \nAlternative formats: If you require this document in an alternative format, please contact:  \n[open.research@uwl.ac.uk](open.research@uwl.ac.uk)  \nCopyright:  \nCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.  \nTake down policy: If you believe that this document breaches copyright, please contact us at [open.research@uwl.ac.uk](open.research@uwl.ac.uk) providing details, and we will remove access to the work immediately and investigate your claim.  \nInvestigating the Gendered Behaviours Displayed by Influential Disney, Marvel and Star Wars Protagonists and Examining the Link Between Children’s Engagement with these Franchises and their Play Behaviour  \nLucy Louise Clarke  \nA thesis submitted in fulfilment of the requirements of The University of West London  \nfor the degree of Doctor of Philosophy  \nJanuary 2023  \nDissemination of Findings  \nPapers Submitted for Publication  \nClarke, L. Hine, B. , England, D. Flew, P. , Alzahri, R. , Juriamsz, S. N. , Garcia, M, J.  \nB. C. (n.d. ) Investigating the Gendered Behaviours Displayed by Disney Protagonists. (Submitted to Social Sciences) .  \nManuscripts in Preparation for Submission  \nClarke, L. Hine, B. (n.d. ) . The Portrayal of Gender in Marvel’s Avengers Assemble and Star Wars Rebels. Social Sciences.  \nClarke, L. Hine, B. (n.d. ) . Does Disney, Marvel and Star Wars Engagement Predict Children’s Gendered Behaviours and Weapon Play? Social Sciences.  \nConference Presentations  \nClarke, L. (2022) . An examination of the portrayal of gender in Marvel and Star Wars media targeted towards children. Presentation given at the British Psychological Society Male Psychology Section Annual Conference. June 20- 21, 2022, University of Central Lancashire, UK.  \nClarke, L. (2022) . An examination of the portrayal of gender in Marvel and Star Wars media targeted towards children. Presentation given at the British  \nPsychological Society Developmental Psychology Section Annual  \nConference. September 14-16, 2022, Sheffield, UK.  \nClarke, L. (2022) . An examination of the portrayal of gender in Marvel and Star Wars media targeted towards children. Presentation given at the University of West London Annual Doctoral Conference. July 15, 2022, University of West London, UK.  \nClarke, L. (2021) Investigating the Gendered Behaviour Displayed by Disney Protagonists. Poster presentation given at the British Psychological Society Developmental Psychology Section Annual Conference. September 14-17, 2021, online. People’s Choice Award winner.  \nAbstract  \nThis thesis reports a programme of research that explored the gendered messages within influential Disney feature length animations , a Star Wars animated television series, and a Marvel animated television series. It also examined extent to which engagement with these franchises statistically predicted children’s gendered behaviour and weapon play. The first study of this thesis was a quantitative content analysis of thirty-nine Disney protagonists.","cbCais0r8XvTXXZO","https://ap.wps.com/l/cbCais0r8XvTXXZO","pdf",1883427,416,"English","# Abstract\n## Dissemination of Findings\n## Papers Submitted for Publication\n## Manuscripts in Preparation for Submission\n## Conference Presentations\n## Acknowledgements","[{\"question\":\"What main question does the thesis investigate?\",\"answer\":\"The thesis investigates the gendered behaviours displayed by influential Disney, Marvel, and Star Wars protagonists and examines how children’s engagement with these franchises relates to children’s play behaviour, including weapon play.\"},{\"question\":\"How were the studies conducted to analyze gender portrayal?\",\"answer\":\"Study one uses quantitative content analysis of thirty-nine Disney protagonists. Study two uses thematic analysis for gender portrayal in Marvel’s Avengers Assemble and Star Wars Rebels.\"},{\"question\":\"What factors were tested to see whether they changed the relationship with children’s behaviour?\",\"answer\":\"Study three uses parent reports to test whether franchise engagement predicts children’s gendered behaviour and weapon play, and whether parental mediation and exposure to television violence moderate any established relationships.\"}]","Investigating the Gendered Behaviours Displayed by Influential Disney, Marvel and Star Wars Protagonists - Doctoral Thesis | PDF",1048]