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No part ofthis publication may reproduced or transmitted in anyform or by any means, electronically or mechanically, including photocopying, recording or any information storage or retrieval system, without prior permission from  \nthe publisher ([registrar@manuu.edu.in](registrar@manuu.edu.in))  \n(SLM Based on UGC CBCS) Editorial Board  \n\n| Prof. Gulfishaan Habeeb\u003Cbr>(Programme Coordinator) | Professor of English, CDOE, MANUU |\n| --- | --- |\n| Dr. Shah Alam | Assistant Professor of English (Contractual)/ Guest Faculty, CDOE, MANUU |\n| Dr. S M Fasiullah | Assistant Professor of English (Contractual)/ Guest Faculty, CDOE, MANUU |\n\nProgramme Coordinator  \nProf. Gulfishaan Habeeb  \nProfessor of English, CDOE, MANUU  \nContent Writers Unit No.  \n● Dr. Mudasir Ahmad Gori Assistant Professor - English, Contractual, GDC 1, 5  \nDOORU, Jammu and Kashmir.  \n●  \n●  \n●  \n●  \n●  \n●  \nDr. Raeesabegam Usmani  \nDr. Sajaudeen Nijamodeen Chapparban  \nMrs Tabassum Rashid  \nDr. S M Fasiullah  \nDr. Govindaiah Godavarthi  \nDr. Meraj Ahmed Mubarki  \nAssistant Professor, SOL, NMIMS, University, Hyderabad.  \nAssistant Professor, Centre for Diaspora Studies, Special Centre, Central University of Gujarat.  \nLecturer, Education, KCEF college B. Sc, . B. Ed, M. A, M. Ed., Pulwama, Jammu and Kashmir.  \nAsst. Prof. of English (C), CDOE, MANUU, Hyd. Asst. Prof., Department of English, MANUU, Hyd.  \nAssistant Director, UGC-MMTTC, MANUU, Hyd.  \nAssistant Professor, Dept of Mass Communication and Journalism, MANUU, Hyderabad.  \n2, 4, 7  \n3, 9  \n6, 8  \n10  \n11, 12, 16  \n13, 14, 15  \nProofreaders:  \nFirst : Mr. Md Samaun Sk & Mr. Delwar Hossain Second: Mr. Delwar Hossain & Mr. Md Samaun Sk Final : Dr. Shah Alam & Dr. S M Fasiullah  \nCONTENT  \nMessage Vice Chancellor  \nMessage Director  \nIntroduction to the Course Coordinator  \nUnit Page No.  \n1. Introduction to Cultural Studies 11  \n2. Frankfurt School and the Birmingham School 23  \n3. ‘The Culture Industry: Enlightenment as Mass Deception’ – Theodor Adorno & 38  \nMax Horkheimer  \n4. ‘Cultural Studies and its Theoretical Legacies’ – Stuart Hall 52  \n5. Readings of Cultural Texts 53  \n6. ‘Soap and Soap Powders ’ – Roland Barthes 67  \n7. ‘Encoding, Decoding ’ – Stuart Hall, from Simon During ’s edited volume The 77  \nCultural Studies Reader  \n8. Race, Culture, and Communications: Looking Backward and Forward at Cultural 78  \nStudies – Stuart Hall  \n9. Language and Identity 88  \n10. ‘Urdu in India in the Twenty-first Century’ – Barbara M.) 105  \n11. A Gardner in the Wasteland – Srividya Natarajan & Aparaji","cbCaitfdZZ6wPFCF","https://ap.wps.com/l/cbCaitfdZZ6wPFCF","pdf",1364604,223,"English","# Message Vice Chancellor\n# Message Director\n# Introduction to the Course Coordinator\n# Unit Page No.\n## 1. Introduction to Cultural Studies\n## 2. Frankfurt School and the Birmingham School\n## 3. The Culture Industry: Enlightenment as Mass Deception - Theodor Adorno & Max Horkheimer\n## 4. Cultural Studies and its Theoretical Legacies - Stuart Hall\n## 5. Readings of Cultural Texts\n## 6. Soap and Soap Powders - Roland Barthes\n## 7. Encoding, Decoding - Stuart Hall, from Simon During's edited volume The Cultural Studies Reader\n## 8. Race, Culture, and Communications: Looking Backward and Forward at Cultural Studies - Stuart Hall\n## 9. Language and Identity\n## 10. Urdu in India in the Twenty-first Century - Barbara M.\n## 11. A Gardner in the Wasteland - Srividya Natarajan & Aparajita Ninan\n## 12. Sufi Comics - Mohammed Ali Vakil & Mohammed Arif Vakil\n## 13. Cinema and Culture\n## 14. Pather Panchali (Dir. Satyajit Ray 1955)\n## 15. Garam Hava (Dir. M. S. Sathyu 1974)\n## 16. Jai Bhim (Dir. T.J. Gnanavel, 2021)\n# Sample Question Paper","[{\"question\":\"What is the course title and academic level covered in the document?\",\"answer\":\"The document presents “Introduction to Cultural Studies” for the M.A. English programme (Fourth Semester).\"},{\"question\":\"Which major schools and scholars are included in the course units?\",\"answer\":\"Units cover the Frankfurt School and the Birmingham School, with readings associated with scholars such as Theodor Adorno, Max Horkheimer, and Stuart Hall.\"},{\"question\":\"Does the document include an assessment component?\",\"answer\":\"Yes. It includes a “Sample Question Paper,” indicating the course material supports exam preparation and learning assessment.\"}]","Introduction to Cultural Studies - Course - 4th Semester - Sample Question Paper | PDF",1789942227,562]