[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-135506-en":3,"doc-seo-135506-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},135506,24189269381491,"Bill Black","https://ap-avatar.wpscdn.com/avatar/160000cf11732dd8392?x-image-process=image/resize,m_fixed,w_180,h_180&k=1788146458752108895",8,"Research & Report","International Journal of Business, Economics and Social Development - Content Analysis of Comics on Line Webtoon - Vol. 5 No. 4 2024","Technological advances reshape comic readership through online digital platforms, notably LINE Webtoon, which changes how audiences access and engage with comics without purchasing physical issues. This research applies a descriptive qualitative approach, using Scott McCloud’s Making Comic theory to examine how comic content is presented on LINE Webtoon. Findings indicate that reading experiences depend on social and cultural interactions, including social media trends and emotionally evocative storylines, which encourage readers to continue to the next episode.","Available online at [https://journal.rescollacomm.com/index.php/ijbesd/index](https://journal.rescollacomm.com/index.php/ijbesd/index)  \nInternational Journal of Business, Economics and Social Development  \nVol. 5, No. 4, pp. 483-492, 2024  \ne-ISSN 2722-1156 p-ISSN 27722-1164  \nContent Analysis of Comics on Line Webtoon  \nSintiya Putri Nurohmah1 , Ghina Fikriya Putri2 , Khaerudin Imawan3 *, Aghnia Dian Lestari4  \n1,2,3,4University Swadaya Gunung Jati, Cirebon, Indonesia  \n*Corresponding author email: [khaerudin.imawan@ugj.ac.id](khaerudin.imawan@ugj.ac.id)  \nAbstract  \nTechnological advances produce a different culture of readers, there is a new culture of comic readers who change the way readers read comics, as a result of technological advances it created a digital platform published online called LINE Webtoon, so that it can be identified the purpose in this article to know the presentation of comic content on LINE webtoon or ―website‖ and ―cartoon‖ by facilitating readers who no longer read without having to buy comics in physical form but already using the application. This research uses a descriptive qualitative method by looking at LINE webtoon to find out the presentation of comic content on LINE webtoon, which is supported using McCloud's Making Comic theory. The results of this study suggest that the experience of reading comics on LINE Webtoon has a variety of attractions, readers' factors in reading comics can also be influenced by social and cultural interactions around them, for example if a comic is trending or widely discussed on social media, readers tend to be interested in trying to read it as well as being influenced by comic content and comic authors themselves such as with emotionally evocative storylines and strong characters, tend to be more captivating and make readers come back to read the next episode, by paying attention to these aspects, it can be seen how works of fine art in the form of comics can create interesting comic content.  \nKeywords: LINE Webtoon, digital comics, visual characters  \n1. Introduction  \nThe development of information and communication technology has changed the way individuals communicate with individuals. Over time and technology, social media has evolved from a friendship network to a platform for sharing photos, music, videos, and media services, one of the services offered by social media is comics (Putri 2018) . With this advancement in information technology, it has great potential to facilitate various activities (Subejo et al. 2021) .  \nOne form of media that effectively communicates ideas through illustrative graphics is comic books, where images function as plot models that have visual devices (Eisner 1985) . Fictional or fictitious stories can also be found in comics. Comics use space in image media to place images to form a storyline. According to Scott McCloud (2012) comics are images and other symbols that point to a staposition (adjacent, opposite) in a certain order that aims to provide information and aesthetic response from readers (McCloud 2012) .  \nAs a result of technological advances, publishing channels can publish their works through digital media. A wellknown digital platform for comic book publication is LINE Webtoon or ―website‖ and ―cartoon‖ founded by Kim Junkoo in 2004 in South Korea (Acuna 2016) . Webtoon contains a collection of storytelling images (comics) published online (Cho 2016) . According to Luthfi (2020), webcomics are a new type of two-way communication that promotes the creation of public opinion through the dissemination of criticism and recommendations through comic stories (Luthfi 2020) .  \nLINE Webtoon is also part of social media, in which the service has the characteristics proposed by Mayfield (2008), namely participation, openness, community and interconnectedness (Mayfield 2008) . Users can provide feedback to the service by participating in LINE Webtoon, a social media platform that welcomes user input and involvement (Du","cbCainCtNF5d4cRE","https://ap.wps.com/l/cbCainCtNF5d4cRE","pdf",636540,3,1,10,"English","en",105,"# Introduction\n## Digital technology and comic media\n## Comics as visual communication\n## LINE Webtoon as an online platform\n# Literature Review\n## McCloud's Making Comics theory\n## Social media characteristics\n## Prior studies on LINE Webtoon and visual analysis","[{\"question\":\"What is the purpose of analyzing comics on LINE Webtoon in this study?\",\"answer\":\"To identify how comic content is presented on LINE Webtoon and how readers experience the format and storytelling it provides.\"},{\"question\":\"What method and theory support the research?\",\"answer\":\"The study uses a descriptive qualitative method and relies on Scott McCloud’s Making Comic theory to interpret comic presentation.\"},{\"question\":\"What factors influence readers’ interest in LINE Webtoon comics?\",\"answer\":\"Readers’ interest can be shaped by social and cultural interactions, such as trending topics on social media, as well as emotionally evocative storylines and strong character elements.\"}]","International Journal of Business, Economics and Social Development - 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