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Journal [homepage: ](homepage: www.tandfonline.com/journals/rsus20)[www.tandfonline.com/journals/rsus20](homepage: www.tandfonline.com/journals/rsus20)  \nIntergenerational value co-creation in familyoriented rural tourism: a relational perspective on sustainable tourism experiences  \nVi Thi Tuong Tran  \nTo cite this article: Vi Thi Tuong Tran (09 Sep 2026): Intergenerational value co-creation in family-oriented rural tourism: a relational perspective on sustainable tourism experiences, Journal of Sustainable Tourism, DOI: 10. 1080/09669582 .2026.2730413  \nTo link to this article: [https://doi.org/10.1080/09669582.2026.2730413](https://doi.org/10.1080/09669582.2026.2730413)  \n Published online: 09 Sep 2026.  \n\n|  Submit your article to this journal  |\n| --- |\n|  View related articles  |\n|  View Crossmark data |\n\nFull Terms & Conditions of access and use can be found at [https://www.tandfonline.com/action/journalInformation?journalCode=rsus20](https://www.tandfonline.com/action/journalInformation?journalCode=rsus20)  \nJournal of SuStainable touriSm  \n[https://doi.org/10.1080/09669582.2026.2730413](https://doi.org/10.1080/09669582.2026.2730413)  \nIntergenerational value co-creation in family-oriented rural tourism: a relational perspective on sustainable tourism experiences  \nVi Thi Tuong Tran   \nfaculty of tourism, Van Hien university, Ho Chi minh City, Vietnam  \nABSTRACT  \nFamily-oriented rural tourism provides a setting for intergenerational interaction and socially embedded tourism experiences. However, tourism co-creation research has paid limited attention to how value emerges across generations and how these processes relate to social and cultural sustainability. This study examines intergenerational value co-creation at Ba Dat Eco Homestay through a qualitative embedded case study using semi-structured interviews, family dialogue sessions, participant observation, and netnographic materials. The findings show that relational, emotional, and cultural value developed through everyday rural practices, including storytelling, shared meals, cooking, gardening, and slow shared time. Grandparents, parents, children, and host families contributed differentiated resources that became mutually relevant through reciprocal activation and shared interpretation. These processes also created situated opportunities for cultural knowledge, family memories, and social relationships to be enacted and shared across generations. The study contributes to tourism co-creation research by specifying the intergenerational dynamics through which resource integration unfolds and to sustainable tourism scholarship by showing how everyday relational practices may support cultural continuity, intergenerational learning, and social connection at the family and interpersonal level.  \nIntroduction  \nARTICLE HISTORY  \nReceived 11 February 2026 Accepted 24 August 2026  \nKEYWORDS  \nIntergenerational tourism; value co-creation; rural tourism; sustainable  \ntourism; nostalgia; meaningful experiences  \nASSOCIATE EDITOR  \nAlexandra Coghlan  \nContemporary tourism research has increasingly shifted from viewing tourism as the consumption of destinations and services towards understanding it as a socially embedded, experiential, and relational process through which meaning and value are created through interaction (Fullagar et al., 2012; Poikolainen, 2022) . This shift reflects broader societal changes associated with urbanisation, technological acceleration, and growing desires for interpersonal connection, emotional well-being, and meaningful engagement. Within this context, rural tourism has gained renewed significance because it enables visitors to reconnect with nature, local culture, slower rhythms of  \nCONTACT Vi thi tuong tran  [Vittt@vhu.edu.vn](Vittt@vhu.edu.vn)  Van Hien university, faculty of tourism, 665-667-669 Dien bien Phu, ban Co Ward, Ho Chi minh City, Vietnam.  \n© 2026 inf","cbCaioCYgkJYw3Ei","https://ap.wps.com/l/cbCaioCYgkJYw3Ei","pdf",1275361,25,"English","# Abstract\n# Introduction\n# Article history\n# Keywords","[{\"question\":\"What does the study focus on regarding family-oriented rural tourism?\",\"answer\":\"It focuses on how value is co-created intergenerationally through everyday interactions between visiting families and host families.\"},{\"question\":\"How was intergenerational value co-creation studied at Ba Dat Eco Homestay?\",\"answer\":\"Using a qualitative embedded case study with semi-structured interviews, family dialogue sessions, participant observation, and netnographic materials.\"},{\"question\":\"What kinds of everyday practices help value develop across generations?\",\"answer\":\"Relational, emotional, and cultural value develops through storytelling, shared meals, cooking, gardening, and slow shared time.\"}]","Intergenerational value co-creation in family-oriented rural tourism - a relational perspective on sustainable tourism experiences | PDF",63,[146,150,154],{"page_no":8,"url":147,"width":148,"height":149},"https://res-academy.cache.wpscdn.com/upload/kdocshare/2026-11-08/de0d3c40e73e7b2d9223e9df280354c0.webp",983,1291,{"page_no":14,"url":151,"width":152,"height":153},"https://res-academy.cache.wpscdn.com/upload/kdocshare/2026-11-08/5eedbce161a12084c8a571dd9414427a.webp",982,1399,{"page_no":81,"url":155,"width":156,"height":157},"https://res-academy.cache.wpscdn.com/upload/kdocshare/2026-11-08/4c81a3548f6b283934b07d5efa07923d.webp",981,1398]