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The sample includes 26 undergraduate students who completed four tasks on communication, international marketing, promoting Slovakia, and success during the 2020/2021 winter semester. Results indicate positive student perceptions of relevance, engagement, and creativity, highlighting Instagram’s popularity, visual appeal, and marketing-oriented platform value.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & 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Professor, PhD in Didactics of Foreign Languages and Literatures Department of English Language, Faculty of Applied Languages, University of Economics in Bratislava , Slovakia  \n[eva.maierova@euba.sk](eva.maierova@euba.sk)  \nORCID: 0000-0002-3651-8683  \nAbstract. The purpose of the study is to explore the potential of integrating Instagram in university-level English for Specific Academic Purposes (ESAP) courses, focusing on Business English for Advanced Students. Using a mixed-methods approach, it combines qualitative data from observing the completion of Instagram-based assignments and subsequent semi-structured group interviews with quantitative data from a five-point Likert scale questionnaire distributed to the students who participated in the study. The research sample consisted of twenty-six undergraduate students from the Faculty of Commerce atthe University of Economics in Bratislava, Slovakia, who completed four Instagram-based tasks related to communication, international marketing, promoting Slovakia, and success, which were linked to topics covered in the course during the winter semester of the academic year 2020/2021. The findings show that Instagram can be used effectively in ESAP courses mainly due to its popularity, visual appeal of posts, and, most importantly, as a platform that serves as a powerful marketing tool. The results indicate that the implementation of Instagram activities was positively perceived by most students, with high levels of agreement regarding the relevance, engagement, and creativity of the tasks. The study highlights the potential benefits of using Instagram in ESAP, providing insights into effective language learning through authentic, business-related tasks. Ultimately, integrating Instagram into ESAP can enable students to develop the language skills and competencies needed in real business contexts.  \nKeywords: Content and Language Integrated Learning; English for Specific Academic Purposes; Instagram; language skills; marketing; social networking sites; tertiary education.  \nІНСТАГРАМ У ВИКЛАДАННІ АНГЛІЙСЬКОЇ МОВИ ДЛЯ СПЕЦІАЛЬНИХАКАДЕМІЧНИХ ЦІЛЕЙ  \nМета дослідження – вивчити потенціал впровадження Instagram вуніверситетський курс з англійської мови для спеціальних академічних цілей (ESAP),зосередившись на діловій англійській мові для студентів старших курсів. Змішанийпідхід у цьому дослідженні поєднує якісні дані, зібрані під час спостереження завиконанням завдань в Instagram і подальших напівструктурован их груповихінтерв'ю, з кількісними даними, отриманими через п'ятибальну анкету за шкалоюЛайкерта, яку розповсюдили серед студентів-учасників дослідження. Вибіркадослідження складалася з двадцяти шести студентів бакалаврату факультету  \nторгівлі Університету економіки в Братиславі. Протягом зимового семестру 2020/2021 навчального року вони виконали чотири завдання в Instagram, пов'язані зкомунікацією, міжнародним маркетингом, промоцією Словаччини та успіхом, щовідповідали темам курсу. Результати показують, що Instagram можна ефективновикористовувати в курсах ESAP, головним чином завдяки його популярності,візуальній привабливості дописів і, що найважливіше, як платформу, яка слугуєпотужним маркетинговим інструментом. Результати вказують на те, щобільшість студентів позитивно сприйняли виконання завдань в Instagram, з високимрівнем згоди щодо актуальності, залучення та креативності завдань. Дослідженняпідкреслює потенційні переваги використання Instagram в ESAP, надаючи уявленняпро ефективне вивчення мови через автентичні, пов'язані з бізнесом завдання.Зрештою, інтеграція Instagram в ESAP може дозволити студентам розвиватимовні навички та компетенції, необхідні в реальних бізнес-контекстах.  \nКлючові слова: інтегроване навчання; англійська мова за професійнимспрямуванням; Instagram; мовні навички; маркетинг; соціальні мережі; вища освіта.  \n1. Introduction  \nIn today’s globalized world, effect","cbCait3DcbjhWhn7","https://ap.wps.com/l/cbCait3DcbjhWhn7","pdf",548703,17,"English","# Introduction\n## Literature review\n# Methodology\n# Findings\n# Discussion\n# Conclusion","[{\"question\":\"What is the main purpose of the study?\",\"answer\":\"The study examines the potential of integrating Instagram into ESAP university courses, focusing on Business English for advanced students.\"},{\"question\":\"How was the research conducted?\",\"answer\":\"A mixed-methods approach combined qualitative observations and semi-structured group interviews with quantitative Likert-scale questionnaire data.\"},{\"question\":\"Which topics were covered in the Instagram-based assignments?\",\"answer\":\"The four tasks focused on communication, international marketing, promoting Slovakia, and success, linked to winter semester course topics.\"}]","INSTAGRAM IN TEACHING ENGLISH FOR SPECIFIC ACADEMIC PURPOSES - Study on Integrating Instagram into ESAP | PDF",1792066928,43]