[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-115530-en":3,"doc-seo-115530-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},115530,2336474466712,"Maeve","https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd",6,"Technology","Innovation in Action - Christian Walsh - DUCTRI process","Innovation in Action offers a grounded, human-centred innovation process that moves beyond “innovation theatre” toward practical change. It maps the full journey from uncovering meaningful problems to articulating them, generating creative options, testing and learning, clarifying purpose and communication, and resourcing implementation. The DUCTRI approach emphasizes curiosity, compassion, bias balancing, prototyping, evidence, and stakeholder leadership so ideas can be adopted, adapted, and actually lived. The book strengthens human skills and integrates AI where it supports creativity and prototyping.","Table of Contents  \nCover  \nTable of Contents  \nTitle Page  \nCopyright  \nDedication  \nIntroduction  \nThe DUCTRI process  \nUNDERLYING PRINCIPLES  \nACTION PHASESAND MINDSETS  \nSTRENGTHSAND LIMITATIONS  \nPART I: Curiosity  \n1. The curious mindset  \nENABLING MORE CURIOSITY  \n2. Discovering  \n1. FRAMING THE PROBLEM  \n2. THE ROLE OF EMPATHY AND COMPASSION IN  \nTHE PROCESS  \n3. WHO SHOULD WE ENGAGE WITH?  \nDISCOVERING TOOL \\#1: COMPASSIONATE (RAISIN)  \nCONVERSATIONS  \nDISCOVERING TOOL \\#2: FIELD OBSERVATION (FLY  \nOR PARROT)  \nDISCOVERING TOOL \\#3: COLLECTIVE CURIOSITY  \nMAP  \nDISCOVERING TOOL \\#4: WINS, BINS, CRYSTAL BALL  \nDISCOVERING TOOL \\#5: LEGO® SERIOUS PLAY®  \nOTHER DISCOVERING TOOLS  \n3. Understanding  \n1. VISUALISATION  \n2. BIAS BALANCING  \nUNDERSTANDING TOOL \\#1: CRAZY WALL AND  \nAFFINITY MAPPING  \nUNDERSTANDING TOOL \\#2: CALM PERSONAS  \nUNDERSTANDING TOOL \\#3: JOURNEY MOOD MAP  \nUNDERSTANDING TOOL \\#4: JOBS TO BE DONE  \nUNDERSTANDING TOOL \\#5: TENSIONSAND TRADE  \nOFFS  \nOTHER UNDERSTANDING TOOLS  \nGOAL OF UNDERSTANDING: ARTICULATE THE  \nPROBLEM BEHIND THE PROBLEM (APP)  \nPART II: Creativity  \n4. The creative mindset  \nCREATIVITY THEORIES  \nSUPPORTING MORE CREATIVITY  \n5. Creating  \nBOUNDARIES OF TIME AND SPACE FOR CREATING  \nCREATIVE CLIFF ILLUSION  \nCREATING TOOL \\#1: ‘HOW MIGHT WE’ STATEMENTS  \nCREATING TOOL \\#2: NOMINAL GROUP TECHNIQUE  \nCREATING TOOL \\#3: AI FOR CREATIVITY  \nCREATING TOOL \\#4: SUBTRACTIVE CREATIVITY  \nCREATING TOOL \\#5: WALKING FOR CREATIVITY  \nOTHER CREATING TOOLS  \n6. Testing  \nINNOVATIVE ORGANISATIONS RELY ON A CULTURE  \nOF TESTING AND LEARNING  \nHIERARCHY OF EVIDENCE  \nTESTING TOOL \\#1: ET vs PI MATRIX  \nTESTING TOOL \\#2: PLAN OF ATTACK  \nTESTING TOOL \\#3: LOW-TO HIGH-FIDELITY  \nPROTOTYPING  \nTESTING TOOL \\#4: AI FOR PROTOTYPING  \nTESTING TOOL \\#5: ROLEPLAY  \nOTHER TESTING TOOLS  \nPART III: Clarity  \n7. The clear mindset  \nCLARITY OF PURPOSE  \nCLARITY OF COMMUNICATION  \nENABLING MORE CLARITY  \n8. Resourcing  \n1. TYPES OF CAPITAL  \n2. OPEN INNOVATION  \nRESOURCING TOOL \\#1: PYRAMID OF TEAM  \nDYNAMICS  \nRESOURCING TOOL \\#2: PRE-MORTEMS  \nRESOURCING TOOL \\#3: STICKY STORIES  \nRESOURCING TOOL \\#4: COALITION CANVAS  \nRESOURCING TOOL \\#5: BUSINESS MODEL  \nINNOVATION  \nOTHER RESOURCING TOOLS  \n9. Implementing  \nWHY IMPLEMENTING IS SO DIFFICULT  \nIMPLEMENTING TOOL \\#1: SWITCH FRAMEWORK  \nIMPLEMENTING TOOL \\#2: NUDGES  \nIMPLEMENTING TOOL \\#3: STEPPING STONES  \nIMPLEMENTING TOOL \\#4: STAKEHOLDER MAPPING  \nIMPLEMENTING TOOL \\#5: POWER OF TEN  \nOTHER IMPLEMENTING TOOLS  \n10. Repeating  \n1. SNAKES AND LADDERS  \n2. DOUBLE LOOP LEARNING  \n3. ROLE OF REFLECTION  \nConclusion: Now go make a difference  \nAcknowledgements  \nReferences  \nIntroduction Chapter 1  \nChapter 2  \nChapter 3  \nChapter 4  \nChapter 5  \nChapter 6  \nChapter 7  \nChapter 8  \nChapter 9  \nChapter 10  \nIndex of tools  \nEnd User License Agreement  \nList of Illustrations  \nThe DUCTRI process  \nFigure 1 Key principles underlying the DUCTRI approach  \nFigure 2 The DUCTRI process overview  \nChapter 1  \nFigure 1.1 Three facets of curiosity  \nFigure 1.2 Four ways to support more curiosity in organisations  \nChapter 2  \nFigure 2.1 Relationship between empathy, empathic distress and  \ncompassion  \nFigure 2.2 A group engaged in a collective curiosity map exercise  \nFigure 2.3 Wins, bins, crystal ball  \nFigure 2.4 An MBA class using LEGO Serious Play to discover  \ntheir individual a...  \nChapter 3  \nFigure 3.1 An initial crazy wall of user comments from a series of compassiona...  \nFigure 3.2 Example of affinity mapping  \nFigure 3.5 Tensions and trade-offs  \nFigure 3.6 Tensions and trade-offs identified in the understanding phase of de...  \nChapter 4  \nFigure 4.1 Four ways to enhance organisational creativity  \nChapter 6  \nFigure 6.3 One of the initial lo-fi prototypes  \nFigure 6.4 The next step up in fidelity, full scale but still mostly  \ncardboard...  \nFigure 6.5 Wayfinding was added and public feedback captured  \nas well as observ...  \nFigure 6.6 Insights led","cbCaim3h5OCS4tTf","https://ap.wps.com/l/cbCaim3h5OCS4tTf","pdf",17044886,4,1,240,"English","en",105,"# Introduction\n## The DUCTRI process\n## Underlying principles\n## Action phases and mindsets\n## Strengths and limitations\n# Part I: Curiosity\n## The curious mindset\n## Discovering\n## Understanding\n# Part II: Creativity\n## The creative mindset\n## Creating\n## Testing\n# Part III: Clarity\n## The clear mindset\n## Resourcing\n## Implementing\n## Repeating\n# Conclusion","[{\"question\":\"What does the DUCTRI process focus on in real-world innovation?\",\"answer\":\"It focuses on the full journey from uncovering meaningful problems to articulating, creating, testing, clarifying, resourcing, and implementing so change is adopted and lived.\"},{\"question\":\"How does the book support curiosity during the discovering phase?\",\"answer\":\"It introduces tools tied to a curious mindset, including compassionate conversations, field observation, collective curiosity mapping, and other structured discovery methods.\"},{\"question\":\"Why does the book emphasize implementing and repeating after testing?\",\"answer\":\"It treats implementation as difficult and highlights stakeholder mapping and practical enabling steps, then uses repeating concepts like learning loops and reflection to sustain progress.\"}]","Innovation in Action - 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