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The publication explains franchising as a multi-party process centered on licensing intellectual property alongside a proven business model. It covers practical preparation steps, franchise agreement formation and key provisions, applicable laws, market and disclosure considerations, franchise relationship management, and end-of-agreement disputes and post-termination matters. 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Making a Mark:  \nAn Introduction to Trademarks and Brands for Small and Medium-sized Enterprises. WIPO publication No. 900.1  \n2. Looking Good:  \nAn Introduction to Industrial Designs for Small and Medium-sized Enterprises. WIPO publication No. 498.1  \n3. Inventing the Future:  \nAn Introduction to Patents for Small and Mediumsized Enterprises. WIPO publication No. 917.1  \n4. Creative Expression:  \nAn Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises. WIPO publication No. 918  \n5. In Good Company:  \nManaging Intellectual Property Issues in Franchising. WIPO publication No. 1035  \nAll publications are available to download free of [charge at:](charge at: www.wipo.int/publications)[ www.wipo.int/publications](charge at: www.wipo.int/publications)  \nIn Good Company  \nManaging Intellectual Property Issues in Franchising  \nIntellectual Property for Business Series Number 5  \nThe user is allowed to reproduce, distribute, adapt, translate and publicly perform this publication, including for commercial purposes, without explicit permission, provided that the content is accompanied by an acknowledgement that WIPOis the source and that it is clearly indicated if changes were made to the original content.  \nAdaptation/translation/derivatives should not carry any official emblem or logo, unless they have been approved and validated by WIPO. Please contact us via the WIPO website to obtain permission.  \nFor any derivative work, please include the following disclaimer: “The Secretariat of WIPO assumes no liability or responsibility with regard to the transformation or translation of the original content.”  \nWhen content published by WIPO, such as images, graphics, trademarks or logos, is attributed to a third party, the user of such content is solely responsible for clearing the rights with the right holder(s) .  \nTo view a copy of this license, please visit  \n[https://creativecommons.org/licenses/by/3.0/igo/](https://creativecommons.org/licenses/by/3.0/igo/)  \nThe designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of WIPO concerning the legal status of any country, territory or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.  \nThis publication is not intended to reflect the views of the Member States or the WIPO Secretariat.  \nThe mention of specific companies or products of manufacturers does not imply that they are endorsed or recommended by WIPO in preference to others of a similar nature that are not mentioned.  \n© WIPO, 2019  \nFirst published 2006  \nWorld Intellectual Property Organization 34, chemin des Colombettes  \nP.O. Box 18 CH-1211 Geneva 20 Switzerland  \nISBN: 978-92-805-2265-5  \nAttribution 3.0 IGO  \n(CC BY 3.0 IGO)  \nCover: Juan Salvador Fernández Tamayo, parema, Mirjana Ristic / Getty Images  \nPrinted in Switzerland  \nTable of Contents  \nPreface 4  \nAcknowledgements 5  \nIntroduction 7  \n1. Different Ways of Expanding a Successful Business 8  \nFranchising 9  \n2. Different Types of Franchising Arrangements 13  \n3. International Franchising 14 4. Advantages and Disadvantages of  \nFranchising 15  \n5. Franchise Associations 17  \nPreparing to franchise 18  \n6. Feasibility Study and Pilot Testing 19 7. Disclosure 20 8. How to Market Your Franchise 24 9. What Types of People Become  \nFranchisees? 24  \n10. Due Diligence by the Franchisee 25  \nEntering into a Franchise Agreement 28  \n11. Laws that Apply to Franchising 29  \n12. Accidental Franchise 31  \n13. Franchise Agreement – Guiding Principles 32  \n14. Main Provisions ofa Franchise Agreement 32  \nManaging a Franchise Relationship 42  \n15. The Operations Manual 43  \n16. Improvements 44  \n17. Training 44  \n18. Quality","cbCaidVRIVMKzYN5","https://ap.wps.com/l/cbCaidVRIVMKzYN5","pdf",1544451,71,"English","# Preface\n# Acknowledgements\n# Introduction\n# Different Ways of Expanding a Successful Business\n## Franchising\n# Different Types of Franchising Arrangements\n# International Franchising\n## Advantages and Disadvantages of Franchising\n# Franchise Associations\n# Preparing to franchise\n## Feasibility Study and Pilot Testing\n## Disclosure\n## How to Market Your Franchise\n## What Types of People Become Franchisees?\n## Due Diligence by the Franchisee\n# Entering into a Franchise Agreement\n## Laws that Apply to Franchising\n## Accidental Franchise\n## Franchise Agreement – Guiding Principles\n## Main Provisions of a Franchise Agreement\n# Managing a Franchise Relationship\n## The Operations Manual\n## Improvements\n## Training\n## Quality Control\n## Co-branding\n## Company, Business and Domain Names\n# End of a Franchise Agreement\n## Issues that Give Rise to Franchising Disputes\n## Contract Duration\n## Transfer Conditions\n## Dispute Resolution\n## Post-termination Issues\n## Class Actions\n# Annex: Glossary of terms","[{\"question\":\"Why is intellectual property important in franchising?\",\"answer\":\"The guide explains that franchising relies on licensing intellectual property together with a proven business model. Intellectual property supports the brand and enables expansion with defined rights and obligations.\"},{\"question\":\"What preparation steps are recommended before starting a franchise?\",\"answer\":\"The publication outlines preparing to franchise through activities such as feasibility study and pilot testing, disclosure, marketing the franchise, screening prospective franchisees, and conducting due diligence.\"},{\"question\":\"Which topics are addressed when managing a franchise relationship and ending the agreement?\",\"answer\":\"It covers operations manual use, improvements, training, quality control, and co-branding, then addresses issues that cause franchising disputes, contract duration, transfer conditions, dispute resolution, post-termination issues, and class actions.\"}]","In Good Company - Managing Intellectual Property Issues in Franchising - Intellectual Property for Business Series Number 5 | PDF",1792705514,179]