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Jones, CFRE, Valerie M . Jones Associates  \nSpeaker  \nValerie M. Jones, CFRE, has raised $200+ million for nonprofits, delighted audiences from Baltimore to Beijing and even closed a deal on Shark Tank! Her book, Nonprofit Hero, Five Easy Steps to Successful Board Fundraising, made Amazon’s Top Ten Hot New Releases for Nonprofits and Book Authority’s list of The Best Fundraising Books of All Time .  \nShe’s coached 7,000+ leaders to ask in ways that are authentic, comfortable, and effective . She’s eager to set you and your leaders up for success .  \nValerie M. Jones, CFRE, [val@vmja.com](val@vmja.com), [www.vmja.com](www.vmja.com)  \nWhat we’ll cover  \n1. Why we do (or do not) ask  \n2. Five-Step framework  \n3. Strengths-based asking  \n4. Roles & Goals for Delco Gives Campaign  \nWhy we do (or do not) Ask  \nDonors Keep Giving  \nTotal 2023 Giving: $557.2 Billion  \nIndividuals Give the Most  \nGiving makes donors happy  \nSerotonin=Gratitude & Happy Memories Oxytocin=Serenity Endorphins=Euphoria Dopamine=Orgasm  \n[https://health.usnews.com/health-news/health-wellness/articles/2015/05/01/what-generosity-does-to-your-brain-and-life-expectancy](https://health.usnews.com/health-news/health-wellness/articles/2015/05/01/what-generosity-does-to-your-brain-and-life-expectancy)  \n[https://www.goodtherapy.org/blog/10-ways-to-boost-dopamine-and-serotonin-naturally-1212177](https://www.goodtherapy.org/blog/10-ways-to-boost-dopamine-and-serotonin-naturally-1212177)  \nSo why do we hate fundraising?  \n65% of boards give themselves a “C”,“D” or “F”  \nin fundraising But the \\#1 reason people give is…  \nYeah, but…  \nWhat do you fear will happen?  \n1.  2.  3.  4.  5.","cbCaicsaSuQOQztO","https://ap.wps.com/l/cbCaicsaSuQOQztO","pdf",2791149,42,"English","# Why We Do (or Do Not) Ask\n## The Psychology of Giving\n## Trends in Charitable Giving\n# Five-Step Framework\n# Strengths-Based Asking\n# Roles and Goals for Delco Gives Campaign","[{\"question\":\"What is the main challenge identified regarding nonprofit board performance?\",\"answer\":\"The document notes that 65% of nonprofit boards rate their own fundraising performance with a C, D, or F grade, indicating a significant need for improved strategies and confidence-building.\"}]","Ignite Your Board - Delco Gives Day 2025 Presentation | PDF",106]