[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-589641-105":59,"doc-detail-589641-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","ideologies-in-the-thematic-slogans-of-the-1984-2012-olympic-games-article","Ideologies in the Thematic Slogans of the 1984-2012 Olympic Games - Article","","This paper spotlights the twelve thematic slogans of the Olympic Games to critically analyze the ideologies embedded in the discourse. Using critical discourse analysis (CDA) and Halliday’s systemic-functional grammar (SFG), it identifies ideology predominating in the ruling class and examines how it shapes the construction and interpretation of the slogans. It also analyzes how images of host countries and their attitudes toward the Games are conveyed, and how globalization supports calls for friendliness and harmony.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/ideologies-in-the-thematic-slogans-of-the-1984-2012-olympic-games-article/589641/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/ideologies-in-the-thematic-slogans-of-the-1984-2012-olympic-games-article/589641.png","ImageObject",300,407,{"name":92,"@type":93},"Cipher","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-02","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the main purpose of analyzing Olympic thematic slogans in this paper?","Question",{"text":112,"@type":113},"The paper analyzes the ideologies underlying the Olympic Games’ thematic slogans and how ruling-class ideology influences their construction and interpretation.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Which analytical methods does the paper use?",{"text":117,"@type":113},"It uses critical discourse analysis (CDA) and Halliday’s systemic-functional grammar (SFG) as the primary analytical tools.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the paper connect globalization to the slogans’ language?",{"text":121,"@type":113},"It argues that with political and economic globalization, linguistic structures in the slogans increasingly reflect enhanced calls for friendliness and harmony.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},589641,1792665056,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":29,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144,"preview_page_count":4},687208528416,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Advances in Language and Literary Studies  \nISSN: 2203-4714  \nVol. 5 No. 3; June 2014  \nCopyright © Australian International Academic Centre, Australia  \nIdeologies in the Thematic Slogans ofthe 1984 – 2012  \nOlympic Games  \nWu Cuihua  \nCollege of Foreign Languages, Three Gorges University  \n8 Daxue Road, Yichang City, Hubei Province, PA 443002, China  \n[E-mail: wucuihua8719@126.com](E-mail: wucuihua8719@126.com)  \nLiu Lingling (Corresponding author)  \nCollege of Foreign Languages, Three Gorges University  \n8 Daxue Road, Yichang City, Hubei Province, PA 443002, China  \nE-mail: [283114272@qq.com](283114272@qq.com)  \nDoi:10.7575/aiac.alls.v.5n.3p.22  \nURL: [http://dx.doi.org/10.7575/aiac.alls.v.5n.3p.22](http://dx.doi.org/10.7575/aiac.alls.v.5n.3p.22)  \nReceived: 03/04/2014  \nAccepted: 05/05/2014  \nThe research is financed by Master Thesis Foundation of China Three Gorges University. No. 2013PY082.  \nAbstract  \nThis paper spotlights the twelve slogans of the Olympic Games in order to critically analyze the ideologies underlying the discourse. By taking the principles of critical discourse analysis (CDA) and Halliday’s (1994) systemic-functional grammar (SFG) as analytical tools, the paper endeavours to reveal the ideology that predominates in the ruling class and that may impinge on the ways in which the slogans are constructed and elucidated. Furthermore, the images of the host countries manifested in the slogans and their attitude towards and enthusiasm for the Olympic Games are construed. Last but not least, with the rapid development of political and economic globalization, the enhanced call for friendliness and harmony is clearly shown in the linguistic structures of these slogans by analyzing them diachronically.  \nKeywords: CDA, ideology, SFG, slogan, power  \n1. Introduction  \nWith the acceleration of globalization of the world politics and economy and the formation of the multi-polar world pattern, the Olympic Games have gradually evolved into a kind of global sporting event. At the same time, due to the huge commercial interests involved in hosting the Olympics, the Games have been covered with strong political color and the depoliticalizing principle which they used to adhere to at the start of the Olympic movement has been abandoned. Although the thematic slogans ofthe Olympic Games are the manifestation of the dominant idea of the host countries and their attitude and enthusiasm towards the Olympic Games, they are also affected by the ideologies that predominate in the ruling class of the host countries. However, it is difficult to detect the relationship between power relations and ideologies simply from the surface structure of the thematic slogans. Therefore, the authors attempt to use Norman Fairclough’s critical discourse analysis theory to realize the above goals.  \n2. Theoretical Basis  \nCritical discourse analysis is another term for critical linguistics. Critical linguistics adopts linguistic models such as systemic-functional grammar to reveal the ideology and power relations within a discourse. The major difference between a critical and a non-critical approach is that the former reveals “how discourse is made up of power relationship and ideology and how discourse is used to construct social identities, social relations and belief systems (Fairclough, 2003, P12)”.  \nDuring the recent decades, critical linguists tend to replace or cover critical linguistics with what Fairclough advocates as critical discourse analysis (CDA) . CDA adopts Halliday’s systemic-functional grammar as its analytical tool which combines a linguistic discourse analysis method with a theory concerning the function of language in politics and ideology (Fairclough, 2003, P25) . In Halliday’s systemic-functional grammar, language has three functions: textual function, interpersonal function and ideational function. The three functions determine the choice of transitivity, mood system and theme-rheme structure of discourse at the lexico","cbCaiqj21xiK1Dky","https://ap.wps.com/l/cbCaiqj21xiK1Dky","pdf",157446,"English","# Introduction\n# Theoretical Basis\n# The Thematic Slogans from 1984-2012","[{\"question\":\"What is the main purpose of analyzing Olympic thematic slogans in this paper?\",\"answer\":\"The paper analyzes the ideologies underlying the Olympic Games’ thematic slogans and how ruling-class ideology influences their construction and interpretation.\"},{\"question\":\"Which analytical methods does the paper use?\",\"answer\":\"It uses critical discourse analysis (CDA) and Halliday’s systemic-functional grammar (SFG) as the primary analytical tools.\"},{\"question\":\"How does the paper connect globalization to the slogans’ language?\",\"answer\":\"It argues that with political and economic globalization, linguistic structures in the slogans increasingly reflect enhanced calls for friendliness and harmony.\"}]","Ideologies in the Thematic Slogans of the 1984-2012 Olympic Games - Article | PDF",1792067824,15]