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Description  \nThe IAB Digital Video Full Player Rising Star provides a large, interactive canvas designed for content-rich, interactive experiences, with consistent behaviors that keep the viewer firmly in control.  \nThe IAB Digital Video Full Player should adhere to the following principles:  \n1) Full Player means Full Player. The ad format should take full advantage of the entire available video player screen.  \n2) Invitation to engage, not an interruption. The ad unit should give the viewer the choice to interact, respecting the video ad component.  \n3) Device and player integration. The ad unit should support leveraging the features and functionality of a given device, allowing the creative to take advantage of native device capabilities to express a creative idea and enable interaction.  \n4) Viewer control. The user must always be fully in control, with an easy-tounderstand and easy-to-use interface from open to close.  \n5) Bandwidth consideration. The ads should make the minimal demand possible on the device and data connection.  \nThe IAB Digital Video Full Player is currently spec’d for full player implementation in a Digital Video Player. A Digital Video Player is defined here as a desktop, tablet, mobile phone, or connected TV media player capable of playing back digital video files and ideally compliant with IAB’s VPAID (Digital Video Player-Ad Interface Definition) specification. Note that in some cases and for the near term, mobile and connected TV environments may require non-standard implementations until VPAID becomes better established there.  \nThe player can be contained in a web browser or an application native to a device. The type of player will determine the maximum screen size available for showing the ad and the events / user interactions available to the ad.  \nII. Visualization  \n1. Initial State, Base Ad Component: This is the initial passive state where a video ad component is playing. There is a Base Ad Component with interactive ad features overlaying the video and inviting the viewer to initiate the Full Player experience.  \n2. Interactive State, Full Player Ad Component: Initiated once the viewer clicks, taps, or otherwise purposefully interacts with the Base Ad Component. The viewer can then navigate through the interactive elements of the Full Player Ad Component. There is a persistent close button in the upper righthand corner ofthe ad unit.  \nIf a viewer does not click, touch, or otherwise purposefully interact with the Base Ad Component, the Full Player Ad Component is not initiated.  \nIII. Behavior and UI Elements  \nThe IAB Digital Video Full Player consists of a Video Ad Component, Base Ad Component, and Full Player Ad Component.  \nVideo Ad Component  \nThis is the in-stream, linear video ad asset (typically a 15-or 30-second spot but can be any creative that plays as a digital video file) that is click-to-play or auto-play. The interactive ad components (Base and Full Player) overlay the Video Ad Component.  \nBase Ad Component  \na. This is effectively an interaction point for the viewer to opt-in to the Full Player Ad Component.  \nb. It should appear shortly after the video begins to play. Entry animation options might include fading in, sliding in, or bouncing into view.  \nc. The Base Ad Component should be less than 1/5 of the player size and positioned near to or touching the outer margins of the available player, allowing for a small (e.g., 18 pixels) buffer  \nd. The Base Ad Component should include a call to action inviting interaction and foretelling expansion of the Full Player Ad Component.  \ne. Clicking, touching, or otherwise purposefully interacting with the Base Ad Component will trigger the transition to the interactive, Full Player Ad Component and cause the Video Ad Component to pause.  \nf. In all cases, the user has clear knowledge that the Full Player Ad Componen","cbCaip9xZqg2Sbxa","https://ap.wps.com/l/cbCaip9xZqg2Sbxa","pdf",739294,"English","# I. Description\n# II. Visualization\n# III. Behavior and UI Elements\n## Video Ad Component\n## Base Ad Component\n## Full Player Ad Component\n# IV. Demos","[{\"question\":\"What interaction principles should the Full Player ad follow?\",\"answer\":\"The ad should fully use the available video player screen, invite engagement without interrupting, integrate with device capabilities, and keep the viewer in complete control via an easy interface from open to close.\"},{\"question\":\"How do the Base Ad Component and Full Player Ad Component differ?\",\"answer\":\"The Base Ad Component is an initial small overlay that appears shortly after playback begins and triggers the transition when the viewer purposefully interacts. The Full Player Ad Component takes over the entire available player area, pauses the video on launch, and resumes playback when closed.\"},{\"question\":\"What requirements exist for closing the Full Player experience?\",\"answer\":\"A persistent close button must be clearly defined in the upper right corner and visible at all times. Interacting with it collapses the Full Player Ad Component, returns to the Base Ad Component, and resumes video playback.\"}]","IAB Digital Video Full Player - Style Guide and Tech Specs | PDF",1792702391,18]