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The certification program is endorsed by leading digital companies, with over 300 organizations committing their teams, including major players like Google, AOL, Bloomberg Media, Pandora, Time Inc., CNE, The New York Times, Triad Retail Media, Theorem, Time Warner Cable Media, and Yahoo!. The guide aims to equip candidates with the knowledge and skills required to excel in digital media buying and planning roles, ensuring they are well-versed in the latest trends and technologies within the industry. 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