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It emphasizes proactive broaching of the idea, alignment on the key messages and the desired headline or lead, and preparation for tough questions. 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Learn techniques for pitching an interview to your executive, tips for research and preparation and more, with worksheets to help you get started.  \nHow to prepare your executive fora media interview  \nYou’ve done your part—you landed an interview foryour boss with a key reporter. But now those flashes of uncertainty are creeping into your brain. Is she really ready? Will he make the best use of this opportunity by adequately preparing? Sure, she knows her stuff, but what if she gets hit with a curveball? What if the line of questioning takes off in an unpredicted fashion? All of those questions have you asking yourself whether setting up this interview was a good idea after all.  \nThe truth is, your part is actually not over.  \nIt’s up to you to make sure that the folks in your organization who are talking to the media are adequately prepared. Granted, that’s not always easy. There are those whose self-confidence can contribute to the tendency of not taking the interview seriously enough. Others may not appreciate the potential impact that can come from a positive interview, or worse, a negative one. Then there are the company execs who make no distinction between talking to a reporter or chatting up the person next to them on across-country flight. Danger, Will Robinson.  \nIdeally, you’d like to put your folks through some formal media training, especially the hands-on kind that not only provides tipson messaging, delivery, bridging and the like, but that also gives them practical experience in an environment that closely simulates the real thing. But that’s not always possible. In fact, many PR pros find that broaching media training with those in the C-suite is more than a bit uncomfortable.  \nWith that, we’ve prepared this guide with a series of handy worksheets designed to provide a primer of sorts to media training. It’s a strategy on dealing with a boss that likely needs more help than she realizes. Think of it as a way to get her a bit more focused on the task at hand than she might otherwise do.  \nRead on for actionable steps you can take to prepare an executive—or anyone, really—for a media interview.  \nStep One: Broaching the Idea  \nSee Step One Worksheet to help you get started.  \nLet’s begin with getting your exec at least thinking about the interview. An email to him is likely the best way to start broaching the idea that some preparation may be in order. You might start by complimenting him on his knowledge of the topic at hand, but then you can pivot to introducing some questions that he may not have thought about. Perhaps send him some clips from the reporter as a reminder of some of the hard-hitting questions she has a reputation for asking. Introduce the  \nidea of sitting down with other internal resources to go over some of the newsworthy topics that are likely to come up.  \nAnd see if he’s interested in either getting some sample questions from you or sitting down with you in person to go over them. Even if he doesn’t take you up on any of these nudges, you’ve likely got him thinking about the need to prepare.  \nHere are some tips and to-dos when making the initial outreach to your boss about the interview.  \n• Start by summarizing the context of the interview.  \n• Remind her of trending or related issues.  \n• Offer some sample questions, including some tough ones that will get him thinking that perhaps he is not as prepared as he thinks.  \n• Identify internal resources that can provide relevant information and details.  \n• Offer to set up a briefing with you and/or others as a walk through.  \nStep Two:  \nThe Big Picture  \nSee Step Two Worksheet to help you get started.  \nOkay, let’s say that you successfully got the boss’s attention, and she’s receptive to some counsel on how to best get ready for the interview. Don’t just jump into the prospective Q’s and A’s. Think about ","cbCaia220jQB85Yy","https://ap.wps.com/l/cbCaia220jQB85Yy","pdf",270656,14,"English","# How to prepare your executive for a media interview\n## Step One: Broaching the Idea\n## Step Two: The Big Picture","[{\"question\":\"How should you first approach an executive about preparing for a media interview?\",\"answer\":\"Start by summarizing the interview context, reminding them of trending or related issues, and offering sample questions. Identify internal resources that can help and propose a briefing walk-through in person and/or with you and others.\"},{\"question\":\"What comes first once the executive is receptive—questions or messaging?\",\"answer\":\"Begin with the bigger picture: determine key messages, the intended headline/lead, and the enduring sentiment or fact to be remembered. Then discuss how those messages will be received by the audiences who will read or watch.\"},{\"question\":\"How do you develop strong primary and secondary messaging for the interview?\",\"answer\":\"Distill 2–3 takeaways in collaboration with the executive, using natural language they are comfortable with. Add secondary messaging by incorporating color, examples, history, case studies, and personal anecdotes, then recap the key supportive messages by email after the meeting.\"}]","How to Prepare Your Executive for a Media Interview - Step-by-Step Guide | PDF",22]