[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-146752-en":3,"doc-seo-146752-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},146752,2336475104362,"Mali","https://ap-avatar.wpscdn.com/avatar/22000c4c46a41b752dd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786595829695023868",10,"Lifestyle","How to Design a Trade Presenter - Red Candy Marketing Agency","A practical guide for designing an effective B2B trade presenter for food product sales. It provides a briefing checklist covering audience and motivations, clear objectives, selection of hero products, messaging focused on value, and choosing suitable formats and paper sizes. The guide also details how to prepare product images, write concise descriptions with SKU codes, list specific product features, compile barcodes, include contact information, and use compelling hero imagery with recipes, then distribute the finished presenter through events, email, direct mail, and social channels.","Howto– DESIGN A  \nTRADE PRESENTER  \nChances are, if you sell food products to trade or any kind of B2B, you’ll be very familiar with the good old trade presenter. Let us help you navigate the design of this piece, which falls at the cross-section of sales and marketing.  \nRed Candy Marketing Agency [redcandy.com.au](redcandy.com.au)  \nBRIEFING CHECKLIST  \nSo, what exactly makes a good trade presenter? File this checklist away for next time you’re briefing your designer (or give us a buzz to help you out, anytime) .  \n1. Know your audience  \nIdentify who will receive your trade presenter, and in what format – print, digital, email, direct mail etc..  \nWhat motivates your audience? Information, inspiration, promotions? Have a think about the order of their priorities – it will guide the design of your trade presenter.  \n2. Determine your objective/s  \nWhat is the single most important thing your trade presenter needs todo or communicate? Articulate this in your design brief, as this will guide the way our graphic design team creates the layout.  \n3. Select your hero products  \nWe know, it’s tempting to add LOADS of products to your presenter, but trust us, pick a couple. It will make your presenter sing with confidence and clarity. After all, it’s only a little double sided A4 flyer, it can’t hold much!  \nRed Candy Marketing Agency [redcandy.com.au](redcandy.com.au)  \n4. Identify value over benefits  \nWhether you’re writing the copy or we are, take a moment to identify the value of your product in the eyes of your customer, rather than creating a list of attributes. It’s less interesting to read about a low fat, quick whipping cream than it is to understand this same cream will save prep time and allow for menu flexibility.  \n5. Spec your paper size  \nIt’s best to determine your print or digital paper size before briefing. A4 is the traditional size, (and most cost-effective for printing) but if you’re looking for something fresh, why not try square, or a post card, swing tag, product shaped cutout, a box with cards of information inside, tote bag with info printed on the side. The options are endless – you can really have fun with the size!  \n6. Collate product images  \nDeep etched renders are usually best for this type of thing, at 300dpi. If you don’t have these handy, our team can take your product images and create deep-etched versions or create 3D renders.  \nRed Candy Marketing Agency [redcandy.com.au](redcandy.com.au)  \n7. Write product descriptions  \nKeep these short and sweet, and don’t forget your SKU code!  \n8. List specific features  \nInclude any product specific info, such as suitable for heating, can be frozen, gluten free, shelf life period etc. Having these little details handy at a glance can be very helpful in the decision-making process.  \n9. Collate product barcodes  \nAn all-important trade presenter feature. If you can’t collate these, Red Candy can also generate barcodes for you.  \n10. Provide contact Information  \nWho and how are your potential customers going to get in touch, if they have questions or want to order? Be sure to include these details in your brief and we’ll make sure they can’t be missed.  \n11. Hero imagery  \nNothing has pick up appeal quite like a beautiful photo, especially when it has a recipe included, using your featured products. We create recipes and photography for our clients all the time (video too) so give us a bell if you’d like something customised to your next trade presenter.  \nRed Candy Marketing Agency [redcandy.com.au](redcandy.com.au)  \nLAST BUT NOT LEAST...  \n When your trade presenter is finally designed, printed and digitised  \n– get it out there! Here are some ways you can make the most of your efforts;  \n• Distribute at trade shows  \n• Share at team/customer training events & meetings  \n• Share in an email to clients and colleagues  \n• Snail direct mail it (with a sample if you can) to potential customers  \n• Share the recipe on your social media accounts, intranet o","cbCaif5WYWnMfY7Z","https://ap.wps.com/l/cbCaif5WYWnMfY7Z","pdf",225915,1,5,"English","en",105,"# BRIEFING CHECKLIST\n## Know your audience\n## Determine your objective/s\n## Select your hero products\n## Identify value over benefits\n## Spec your paper size\n## Collate product images\n## Write product descriptions\n## List specific features\n## Collate product barcodes\n## Provide contact information\n## Hero imagery\n# LAST BUT NOT LEAST\n## Distribution and launch ideas","[{\"question\":\"What should you define first when briefing a designer for a trade presenter?\",\"answer\":\"Start by identifying your audience and what motivates them. 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