[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-621339-105":3,"detail-sidebar-cat-0-en-105":80,"doc-detail-621339-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","higher-nationals-marketing-management-for-england-specification-issue-3","Higher Nationals - Marketing Management for England - Specification - Issue 3","","Marketing Management for England specification for the Pearson BTEC Higher Nationals, covering the Higher National Certificate (Level 4) in Marketing Management. Defines qualification purpose and objectives, how students are prepared for employment, and centre support requirements including assessment arrangements. Details entry requirements, access to study and assessments, programme structure with units and credits, and internal assessment principles and decision-making processes. Includes quality assurance, recognition of prior learning, and equality, diversity and inclusion considerations, plus a summary of changes for Issue 3.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/exam/","Exam",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/higher-nationals-marketing-management-for-england-specification-issue-3/621339/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/higher-nationals-marketing-management-for-england-specification-issue-3/621339.png","ImageObject",300,407,{"name":42,"@type":43},"\tCallum ","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-21","2026-10-20",true,{"@type":52,"interactionType":53,"userInteractionCount":26},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"When does the Pearson BTEC Higher Nationals marketing management qualification begin first teaching and first certification?","Question",{"text":62,"@type":63},"First teaching begins from September 2025, with first certification from 2026.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"What are the key changes mentioned for Pearson BTEC Higher Nationals Marketing Management for England specification Issue 3?",{"text":67,"@type":63},"Reference to 'Learning Styles' was removed, and the English language entry requirements (Section 5.2.1) were revised to improve clarity.",{"name":69,"@type":60,"acceptedAnswer":70},"What topics are covered under assessment in the specification?",{"text":71,"@type":63},"The specification covers principles of internal assessment, making valid assessment decisions (including authentic student work and feedback), planning and record keeping, and calculating the final qualification grade.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},621339,1792546858,{"code":4,"msg":81,"data":82},"success",[83,87,91,94,99,104,109,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":84,"show_sort_weight":85,"slug":86},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":88,"show_sort_weight":89,"slug":90},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":92,"slug":93},70,"exam",{"id":95,"doc_module":4,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},5,"Comic",60,"comic",{"id":100,"doc_module":4,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},6,"Technology",50,"technology",{"id":105,"doc_module":4,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},7,"Healthcare",40,"healthcare",{"id":110,"doc_module":4,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},8,"Research & Report",30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":95,"slug":129},19,"General","general",{"code":4,"msg":81,"data":131},{"doc_id":78,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":33,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":26,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":139,"language":140,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":12,"update_tm":144,"read_time":145,"preview_page_count":4},137451211410,"https://ap-avatar.wpscdn.com/avatar/2000bb0a9246f588df?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786362646172706240","Higher Nationals  \nMarketing Management for England  \nSpecification  \nFor use with the Higher National Certificate in Marketing Management for England First teaching from September 2025 First Certification from 2026  \nHigher National Certificate Lvl 4  \nUndergraduate Level Qualification  \nAbout Pearson  \nWe are the world’s leading learning company operating in countries all around the world. We provide content, assessment and digital services to learners, educational institutions, employers, governments and other partners globally. We are committed to helping equip learners with the skills they need to enhance their employability prospectsand to succeed in the changing world of work. We believe that wherever learning flourishes so do people.  \nReferences to third party materials made in this specification are made in good faith. Pearson does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Materials may include textbooks, journals, magazines and other publications and websites.)  \nAll information in this specification is correct at time of publication.  \nBTEC Higher Nationals in Marketing Management for England – original image by © [Rawpixel.com/Shutterstock](Rawpixel.com/Shutterstock)  \nISBN 978 1 292 74005 8  \nAll the material in this publication is copyright © Pearson Education Limited 2026  \nSummary of changes in Pearson BTEC Higher Nationals Marketing Management for England specification Issue 3  \n\n| Summary of changes made between previous issue and this current issue | Page number |\n| --- | --- |\n| Reference to ‘Learning Styles’ has been removed. | 4 |\n| Section 5.2.1 English language requirements.\u003Cbr>The English language entry requirements have been revised to improve clarity | 21 |\n\nIf you need further information on these changes or what they mean, contact us via our website at: [qualifications.pearson.com/en/support/contact-us.html](qualifications.pearson.com/en/support/contact-us.html).  \nContents  \n1.0 Introduction 1  \n1.1 Qualifications indicated ‘for England’ 1  \n1.2 Qualifications not indicated ‘for England’ 1  \n1.3 The student voice 2  \n1.4 Why choose Pearson BTEC Higher Nationals? 2  \n1.5 HN Global 3  \n1.6 Qualification titles 3  \n1.7 Qualification code 3  \n1.8 Awarding institution 3  \n1.9 Key features 4  \n1.10 Qualification frameworks 4  \n1.11 Collaborative development 5  \n2.0 Programme purpose and objectives 6  \n2.1 Purpose 6  \n2.2 Objectives 6  \n2.3 Aims of the Pearson BTEC Level 4 Higher National Certificate in Marketing Management 7  \n2.4 Developing students’ employability skills and academic study skills 8  \n2.4.1 Use of maths and English within the curriculum 10  \n2.5 What could these qualifications lead to? 10  \n2.5.1 Progression to university 11  \n2.5.2 University recognition and articulations 11  \n3.0 Preparing students for employment 12  \n3.1 Designing with employers, for employers 12  \n3.1.1 Employability skills and competencies for student career success 13  \n3.1.2 Developing competencies for the workplace 14  \n3.1.3 Professional body recognition and exemption 16  \n4.0 Centre support 17  \n4.1 Specification 17  \n4.2 HN Global 17  \n4.3 Authorised Assignment Briefs 18  \n4.4 Pearson English 18  \n5.0 Planning your programme 19  \n5.1 Delivering Higher Nationals 19  \n5.1.1 Centre approval 19  \n5.1.2 Tutor knowledge 20  \n5.1.3 Resources 20  \n5.1.4 Delivering learning 20  \n5.1.5 Support from Pearson 20  \n5.2 Entry requirements and admissions 21  \n5.2.1 English language requirements 21  \n5.3 Access to study 22  \n5.4 Student registration and entry 23  \n5.5 Access to assessments 23  \n5.6 Administrative arrangements for internal assessment 24  \n5.6.1 Records 24  \n5.6.2 Reasonable adjustments to assessment 24  \n5.6.3 Special consideration 24  \n5.6.4 Appeals against assessment 25  \n5.7 Dealing with malpractice in assessment 25  \n5.7.1 Student malpractice 26  \n5.7.2 Tutor and centre malpractice 26  \n5.7.3 Sanctions an","cbCaishqBV5T0w1a","https://ap.wps.com/l/cbCaishqBV5T0w1a","pdf",2489781,139,"English","# 1.0 Introduction\n## 1.1 Qualifications indicated 'for England'\n## 1.2 Qualifications not indicated 'for England'\n## 1.3 The student voice\n## 1.4 Why choose Pearson BTEC Higher Nationals?\n## 1.5 HN Global\n## 1.6 Qualification titles\n## 1.7 Qualification code\n## 1.8 Awarding institution\n## 1.9 Key features\n## 1.10 Qualification frameworks\n## 1.11 Collaborative development\n# 2.0 Programme purpose and objectives\n## 2.1 Purpose\n## 2.2 Objectives\n## 2.3 Aims of the Pearson BTEC Level 4 Higher National Certificate in Marketing Management\n## 2.4 Developing students’ employability skills and academic study skills\n## 2.5 What could these qualifications lead to?\n# 3.0 Preparing students for employment\n## 3.1 Designing with employers, for employers\n# 4.0 Centre support\n## 4.1 Specification\n## 4.3 Authorised Assignment Briefs\n## 4.4 Pearson English\n# 5.0 Planning your programme\n## 5.1 Delivering Higher Nationals\n## 5.2 Entry requirements and admissions\n## 5.6 Administrative arrangements for internal assessment\n## 5.7 Dealing with malpractice in assessment\n# 6.0 Programme structure\n## 6.1 Units, credits and Total Qualification Time (TQT)\n## 6.2 Programme structures\n## 6.4 Unit descriptor example\n# 7.0 Assessment\n## 7.1 Principles of internal assessment\n## 7.2 Making valid assessment decisions\n## 7.4 Calculating the final qualification grade\n# 8.0 Quality assurance\n## 8.1 The approval process\n## 8.2 Centre and qualification approval\n## 8.8 Use of Higher Technical Qualifications (HTQ) quality mark\n# 9.0 Recognition of Prior Learning and attainment\n# 10.0 Equality, diversity and inclusion","[{\"question\":\"When does the Pearson BTEC Higher Nationals marketing management qualification begin first teaching and first certification?\",\"answer\":\"First teaching begins from September 2025, with first certification from 2026.\"},{\"question\":\"What are the key changes mentioned for Pearson BTEC Higher Nationals Marketing Management for England specification Issue 3?\",\"answer\":\"Reference to 'Learning Styles' was removed, and the English language entry requirements (Section 5.2.1) were revised to improve clarity.\"},{\"question\":\"What topics are covered under assessment in the specification?\",\"answer\":\"The specification covers principles of internal assessment, making valid assessment decisions (including authentic student work and feedback), planning and record keeping, and calculating the final qualification grade.\"}]","Higher Nationals - Marketing Management for England - Specification - Issue 3 | PDF",1792465371,350]