[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-323904-105":59,"doc-detail-323904-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","hansons-latin-american-letter-number-1845","HANSON'S LATIN AMERICAN LETTER - Number 1845","","HANSON'S LATIN AMERICAN LETTER analyzes international coffee market dynamics following sharp declines in world coffee prices and the scheduling of an Executive Board meeting. It discusses competing policy options tied to the coffee agreement, including whether Latin American producers persist in unilateral tactics or return to agreed principles. The letter evaluates how attempts to reduce world consumption conflict with demand dynamics, referencing advertising intensity, U.S. policy statements, and concerns about resource availability and inflation.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/hansons-latin-american-letter-number-1845/323904/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/hansons-latin-american-letter-number-1845/323904.png","ImageObject",300,407,{"name":92,"@type":93},"Ava Thompson","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-08","2026-09-21",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",13,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What prompted the Executive Board meeting referenced in the letter?","Question",{"text":113,"@type":114},"A 20% slump in world coffee prices led the International Coffee Organization to schedule the Executive Board meeting July 28 to address how to reverse the market’s downward trend.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What are the three policy options the letter outlines?",{"text":118,"@type":114},"The letter presents three options: persist in abandoning agreement principles (leading to speculative gambling), return to agreement principles (but require misuse to be effective), or hope for a frost exploited by the cartel while noting the U.S. market remains the main problem.",{"name":120,"@type":111,"acceptedAnswer":121},"Why does the letter argue the strategy of reducing consumption is ineffective?",{"text":122,"@type":114},"It argues the strategy runs counter to basic demand-supply strategy and that marketing efforts aimed at reducing world consumption cannot mobilize even a serious fraction of the needed boost; advertising comparisons for soft drinks versus coffee are used as evidence.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},323904,1790193648,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":24,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":105,"preview_page_count":4},1649267921044,"https://us-avatar.wpscdn.com/avatar/1800007509477c92dfb?_k=1786009248482753345","HANSON'S LATIN AMERICAN LETTER  \nWASHINGTON  \n26 July,1980  \nNumber 1845  \nDear Sir:  \n\"A 20%slump in world coffee pricesprompted the International Coffee Or-ganization to schedule an ExecutiveBoard meeting July 28 to consider howto reverse the market's downward trend.\"...Wall Street Journal,July 11.  \n\"At the Executive Board meeting on March  \n24,the U.S.delegation was obliged tomake it clear that it was not possibleto contemplate any move to bring the so-called economic clauses to being activatedso long as the main coffee producers pre-ferred unilateral action in the marketrather than action within the Agreementitself.\"  \nIf we remember that in the 1978-79 period,world exports of coffee,HOW FARcacao,and tea had reached toward the $20 billion per year level,andBELOWthat only the speculative efforts to rig the market by the cartel(the$20Bogota Group and the new name Pan Cafe)along with undue optimism reBILLION?a cacao agreement had been keeping prices up,we can better appreciatewhat it means for the coffee industry to be gambling on a prayer for afrost in Brazil,risking funds that wil1 have to be financed by high-cost loans if the gamble fails,and if it proves impossible to hold prices at levelstotally inconsistent with demand and supply.  \nSmall wonder then,considering the options available to the coffee in-dustry,that the week's wisecrack in Washington was that the Pope in Brazil shouldhave been praying for a frost,rather than for social reform!  \n# What are the options?\n\nPOLICY(1)If the Latins persist in abandoning the principles of the interna-OPTIONStional coffee agreement,their tactics reduce to pure speculative gam-bling on a frost-and experience has proved that gains from such a\"success\"are at best short-lived,since the effect on consumption is  \ndevastating.  \n(2)If they return to the principles of the coffee agreement,the demand-supply situation would require misuse of those principles to be effective,and if anew administration is elected to Washington,this misuse is a weak basis of policy.  \n(3)If the hoped-for frost materialized and is exploited effectivelyby the cartel,there will remain the reminder from the director of the InternationalCoffee Organization that \"retail demand in the United States remains the problem…the U.S.market of supreme importance.\"  \nNestle's Pierre Liotard-Vogt in an interview points out that the declinein world consumption during the last frost-induced raid on the market was \"in certainmarkets more that 20%…and lasted about a year…per capital growth is still de-clining in a few countries like the United States.\"And he labels the present priceof coffee \"high\"so that producing countries have nothing to complain about.  \nA weekly letter for bariesmem pabMisbnd priney in Wasbington,D.C.  \nLooking at some details:  \n(1)Latin American strategy on coffee focuses first on an effort toreduce(repeat reduce)the consumption of coffee,In the United Statesthey have achieved great success toward this goa1,  \nLATIN  \nAMERICAN  \nSTRATEGY  \n# Index of U、S.per capita food consumption\n\nAl1 FoodCoffee,Tea Cocoa  \nThe difficulty with this marketing strategy is that there is no shortageof land suitable for coffee,expansion of output is easily possible bymore efficient utilization of land,discouragement of consumption tendsto be a self-feeding process toward progressive discouragement,alterna-tive uses of land and labor are often less advantageous,It is thus atbest a short-sighted strategy.  \n## FAILING\n\nOF THE  \nSTRATEGY  \nCoffee  \n3.1  \n2.7  \nCacao  \nWhile coffee's market position was deteriorating,soft-drink consumptionper capita was more than doubling from 1960 to 1978.  \nWhile the producing countries have dared stake a half billion dollars oncapacity to manipulate the price of coffee in world markets,and then have come up shortfor an additional imposition on members of the cartel,the relative effort to boostconsumption has proved totally incapable of mobilizing even a serious fraction of thisamount.  Why?Bec","cbCaiqwqhppUfT2d","https://ap.wps.com/l/cbCaiqwqhppUfT2d","pdf",1011026,"English","# What are the options?\n## FAILING OF THE STRATEGY","[{\"question\":\"What prompted the Executive Board meeting referenced in the letter?\",\"answer\":\"A 20% slump in world coffee prices led the International Coffee Organization to schedule the Executive Board meeting July 28 to address how to reverse the market’s downward trend.\"},{\"question\":\"What are the three policy options the letter outlines?\",\"answer\":\"The letter presents three options: persist in abandoning agreement principles (leading to speculative gambling), return to agreement principles (but require misuse to be effective), or hope for a frost exploited by the cartel while noting the U.S. market remains the main problem.\"},{\"question\":\"Why does the letter argue the strategy of reducing consumption is ineffective?\",\"answer\":\"It argues the strategy runs counter to basic demand-supply strategy and that marketing efforts aimed at reducing world consumption cannot mobilize even a serious fraction of the needed boost; advertising comparisons for soft drinks versus coffee are used as evidence.\"}]","HANSON'S LATIN AMERICAN LETTER - Number 1845 | PDF",1789966499]