[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-40313-en":3,"doc-seo-40313-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":13,"seo_description":14,"update_tm":28,"read_time":29},40313,2336464648322,"Aria","https://ap-avatar.wpscdn.com/avatar/2200025388227c56fec?_k=1778556882303663488",8,"Research & Report","Halal Industry in ASEAN Issues and Challenges","The chapter examines the halal industry across ASEAN, highlighting Malaysia’s leading role as a global halal hub while market demand expands in other member countries. It analyzes key driving forces behind halal industry growth, including rising Muslim consumer populations, purchasing-power gains, emerging industry players, and ASEAN free-trade integration. It also identifies limitations and challenges that restrict market expansion. Recommendations are provided for ASEAN stakeholders based on secondary-data analysis and the current global context.","# Economics,Business,andIslamic Finance in ASEANEconomics Community\n\nPatricia Ordonez de PablosThe University of Oviedo,Spain  \nMohammad Nabil AlmunawarUniversiti Brunei Darussalam,Brunei  \nMuhamad AbduhUniversiti Brunei Darussalam,Brunei  \nA volume in the Advancesin Finance,Accounting,andEconomics(AFAE)Book Series  \nChapter 5  \n## Halal Industry in ASEAN:Issues and Challenges\n\nMoha Asri Abdullah  \niD https://orcid.org/0000-0002-5178-2300International Islamic University Malaysia,Malaysia  \nMd Siddique E Azam  \nInternational Islamic University Malaysia,Malaysia  \n## ABSTRACT\n\nAmongst three Muslim majority countries (Indonesia,Malaysia,and Brunei)ofASEAN,Malaysia leads the halal industry globally and considered to be the globalhalal hub.Simultaneously,the market is growing tremendously in other membercountries as well.It hasbeen realized that anumberof drivingforces are responsiblefor boosting the expansion of Halal industry globally as well as in ASEAN.Whilethere are a number offactors accelerating the growth ofthe Halalindustry,there aremany limitations and challenges that are hindering the market expansion.Therefore,this chapter introduces the overview of Halal industry globally as well as in ASEANcounties.The chapter explores the opportunities of the Halal industryfor ASEANcounties followed by identifying the issues and challenges confronted by industryplayers.Finally,it concludes by providing some recommendations in the ASEANcontext based on the current global situation and findings of the Halal industry.The chapter adopts methodology of analyzing secondary data.  \n## INTRODUCTION\n\nASEAN is an association of free trade agreement amongst ten South-East Asiancountries where the Halal industry has potential opportunities because of theintegration of non-tariff protection in international trade.The halal market is nomore limited to the boundary of the food sector.While spreading its territory toother sectors it is being encountered by a number of issues and challenges also.Researchers have already addressed some of these issues and challenges in theirstudies and drawn the attention of industry players and policymakers.The globalhalal industry as a whole is estimated to worth around USD2.3 trillion(excludingIslamic finance)a year(Global halal market-Statistics &Facts,(Shahbandeh,2019)).The integration of ethical values along with religious values opens up theboundary of the halal industry from 2.8 billion Muslim consumers to non-Muslimconsumeras well around the world.Forexample,Brazil,Australia,and Singapore arein the list of topten countries with highest GIEI(Global Islamic Economy Indicator)score in the halal food market in 2017-2018,although they are non-Muslim countries(Thomson Reuters and Dinar Standard,2017).In the halal food industry,the largestmarket is meat and poultry which is,surprisingly,ledby non-Muslim countries.NewZealand and Australia are leading worldwide in exporting halal meat.Brazil andArgentina,at the same time,are the biggest poultry producer(Nor Ai'han Mujar,2015).The current Muslim population is 2.18 billion which is 28.26%of the totalpopulation is increasing at 1.84%a year(\"Muslim Population in the World,\"n.d.).As the consumer size is increasing,the market size of the halal industry is alsoincreasing at an annual rate of 20%with a value of US$560 billion a year(Pacific,2010).Such growth is also noticeable in ASEAN counties like Malaysia,Indonesia,Thailand,Brunei and so on.Moreover,the GDP in terms of purchasing power ofASEAN has also increased significantly since 1990.All these driving forces likethe Muslim population seize,GDP(PPT),emerging industry players and market,and free trade agreement are the indicators of Halal industry growth globally as wellas in ASEAN.However,to utilize all the driving forces effectively and efficiently,issues and challenges faced by the halal industry should also be identified andaddressed by policymakers,researchers,academics,governments,and respectiveauthorities in AS","cbCainZuvatlTl46","https://ap.wps.com/l/cbCainZuvatlTl46","pdf",9783807,4,1,29,"English","en",105,"# Halal Industry in ASEAN: Issues and Challenges\n## Economics, Business, and Islamic Finance in ASEAN\n## Abstract\n## Introduction\n## Halal Industry in ASEAN\n## Global Halal Industry","[{\"question\":\"Why does the chapter focus on ASEAN’s halal industry and its current prospects?\",\"answer\":\"It addresses ASEAN as a free-trade association where the halal industry has significant opportunities, driven by both consumer growth and trade integration, while also facing cross-sector issues and challenges.\"},{\"question\":\"What driving forces are linked to the expansion of halal markets in ASEAN?\",\"answer\":\"The chapter connects growth to expanding Muslim populations, increased GDP purchasing power, the emergence of industry players and markets, and ASEAN free trade agreements that support international market development.\"},{\"question\":\"What kinds of issues and challenges hinder halal market expansion?\",\"answer\":\"Despite multiple growth accelerators, the chapter emphasizes that limitations and challenges exist and must be identified and addressed by policymakers, researchers, and relevant authorities to enable effective utilization of growth 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does the chapter focus on ASEAN’s halal industry and its current prospects?","Question",{"text":75,"@type":76},"It addresses ASEAN as a free-trade association where the halal industry has significant opportunities, driven by both consumer growth and trade integration, while also facing cross-sector issues and challenges.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What driving forces are linked to the expansion of halal markets in ASEAN?",{"text":80,"@type":76},"The chapter connects growth to expanding Muslim populations, increased GDP purchasing power, the emergence of industry players and markets, and ASEAN free trade agreements that support international market development.",{"name":82,"@type":73,"acceptedAnswer":83},"What kinds of issues and challenges hinder halal market expansion?",{"text":84,"@type":76},"Despite multiple growth accelerators, the chapter emphasizes that limitations and challenges exist and must be identified and addressed by policymakers, researchers, 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