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It covers correct product labelling, including FSC standard labels and FSC QR label elements, and explains how digital QR label landing pages support future-proof updates. The guidance also addresses how to promote FSC-certified products and FSC certification across websites, e-commerce, social media, catalogues, audiovisual materials, and promotional statements. 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C. All Rights Reserved  \nFSC®F000100  \nYou may not distribute, modify, transmit, reuse, reproduce, repost or use the copyrighted materials from this document for public or commercial purposes, without the express written consent of the publisher. You are hereby authorized to view, download, print and distribute individual pages from this document subject for informational purposes only.  \nPrinted copies of this document are for reference only. Please refer to the electronic copy on the FSC website ([www.fsc.org](www.fsc.org)) to ensure you are referring to the latest version.  \nThis is the approved official English version of this document. In case of any differences between the English version and any translation of this document, the English version s hall prevail.  \nTable of contents  \n1.  Introduction 4  \n\n| 2. | Label your product 6\u003Cbr>2.1 The FSC labels\u003Cbr>2.2 One or multiple labels?\u003Cbr>2.3 Product type selection\u003Cbr>2.4 Trademark use on product beyond the FSC label 2.5 Labelling agreements |\n| --- | --- |\n| 3. | Promote your FSC-certified products and FSC |\n|  | certification 17\u003Cbr>3.1 Mandatory elements for promotion 3.2 Websites and e-commerce\u003Cbr>3.3 Social media\u003Cbr>3.4 Product catalogues\u003Cbr>3.5 Audiovisual materials\u003Cbr>3.6 Promotional statements |\n| 4. | Getting approval for your trademark use 27 4.1 Do I need a trademark approval? |\n\n5.  Frequently asked questions 30  \n1. Introduction  \nWelcome to your trademark  \nuse journey with FSC!  \nBACKGROUND  \nThe Standard for the Use of the FSC Trademarks by Certificate Holders (FSC-STD-50-001 V3-0) provides requirements for product labelling, product promotion, and communication of FSC certification status by certificate holders. By applying FSC trademarks correctly, certificate holders help consumers make informed purchasing decisions. It is therefore essential that the trademarks are used in a way that provides clear and accurate information to consumers and the public, avoiding any misleading claims or suggestion of product qualities beyond those covered by FSC certification.  \nTHIS GUIDANCE  \nTarget audience  \nThis guidance is primarily intended for certificate holders (both chain of custody and forest management certificate holders) which use FSC trademarks. It may also be useful for certification bodies during the trademark approval process.  \nPurpose  \nThe aim of this guidance is to highlight concrete examples of FSC trademark use and encourage the use of FSC trademarks by removing doubts about acceptable use cases.  \nTERMS AND DEFINITIONS  \nThe terms and definitions as included in FSC-STD-01-002 FSC Glossary of Terms and FSC-STD-50-001® Use of the FSC Trademarks by Certificate Holders apply.  \nHOW TO NAVIGATE THIS DOCUMENT  \nThis guidance document is divided into 5 parts: Introduction, Label your product, Promote your FSC-certified products and FSC certification, Getting approval for your trademark use, and Frequently asked questions. Each part is divided into sections that focus on illustrative examples or common misconceptions. Please note that your specific trademark use may combine different aspects of the presented examples, as well as be subject to other relevant FSC-STD-50-001 V3-0 requirements.  \nRELATED DOCUMENTS  \nFSC-STD-50-001 V2-1 Requirements for use of the FSC® trademarks by certificate holders  \nFSC-STD-50-001 V3-0 Use of the FSC® Trademarks by Certificate Holders FSC-STD-50-001a V1-0 Promotional Statements for Certificate Hol","cbCaimasWyou8msz","https://ap.wps.com/l/cbCaimasWyou8msz","pdf",50137107,38,"English","# Introduction\n## Background and purpose\n## Terms and definitions\n# Label your product\n## The FSC labels\n## FSC QR label landing page\n# Promote your FSC-certified products and FSC certification\n## Mandatory elements for promotion\n## Websites and e-commerce\n## Social media\n# Getting approval for your trademark use\n## Do I need a trademark approval?\n# Frequently asked questions","[{\"question\":\"Who is this guidance intended for?\",\"answer\":\"It is primarily intended for certificate holders using FSC trademarks, including both chain of custody and forest management certificate holders. It may also be useful for certification bodies during the trademark approval process.\"},{\"question\":\"What must be included in the FSC standard label?\",\"answer\":\"The FSC standard label must include all mandatory elements: the FSC logo, the fsc.org address, the FSC claim/label title (100%, MIX or RECYCLED), the product type, and the FSC licence code.\"},{\"question\":\"When do certificate holders need trademark approval?\",\"answer\":\"The document includes a dedicated section to determine whether trademark approval is required. It starts with the question: “Do I need a trademark approval?”\"}]","Guidance for V3-0 Use of the FSC Trademarks by Certificate Holders - Guidance | PDF",1791008784,96]