[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-115467-en":3,"doc-seo-115467-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},115467,1099523882367,"Hazel","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",8,"Research & Report","Grow - how ideals power growth and proɹt at the world’s greatest companies","Grow by Jim Stengel argues that businesses outperform when a higher purpose becomes the guiding “north star.” The book connects meaning and social impact to long-term economic success, using original ideas, numbers, and real business experience. It frames purpose and values as drivers of competitive advantage, sustainable growth, and effective branding, while showing leaders how to turn ideals into organizational strategy, culture, and everyday conversations that strengthen performance.","“Jim Stengel occupies a unique place in the business world. Using the wisdom and insights gained from his successful business career, he powerfully demonstrates in Grow that businesses that make a higher purpose their north star far outperform their competition. In page after page, he argues convincingly that in today’s world, improving people’s lives and having a positive social impact are the best prescriptions for long-term success. By combining a scientist’srigor with a storyteller’s gifts, he has produced a brilliant, must-read book supremely suited to our times.”  \n—Arianna Huɽngton, president and editor in chief, The Huɽngton Post  \n“When you start reading Grow, you may well feel a little skeptical about the ideal and its bottom-line value. But you’ll soon become intrigued—and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and he has the hard, clean numbers to bear his teachings out.”  \n—Sir Martin Sorrell, CEO, WPP  \n“People search for meaning in their lives. Leaders who can infuse meaning into business strategies, work plans, and even organizational structures can inspire dramatically higher levels of performance. Jim Stengel’s book Grow is a tool kit for turning the power of ideals—or what we at P&G think of as purpose—into competitive advantage and sustainable growth.”  \n—Robert A. McDonald, chairman, president, and CEO, Procter & Gamble  \n“Some say brands are dying in the age of social media and the like. Jim Stengel says, in eʃect, that’s nonsense; and he has the track record times ten to prove it. Sustainable diʃerentiation has never been more essential, and eʃective branding is the only winning game in town. But branding done right is no less than a way of life—encompassing culture, connection, intimacy, and ideals lived with  \nunrelenting passion; so much more than merely following the whims of the latest market research. A landmark book tailor-made for the times! Read it, absorb it, live it!”  \n—Tom Peters, co-author of In Search ofExcellence  \n“In Grow, Jim Stengel presents a new powerful model for business. An innovator and a marketing veteran, Stengel shows how companies can leverage social networks to spark and sustain the conversations that are taking place about their brands every day. This is a must-read, not just for marketers, but for all business leaders.”  \n—Sheryl Sandberg, COO, Facebook  \n“Every executive understands the value proposition—the economic attributes around which you sell. Jim Stengel explains the power and urgency of the values proposition—the principles for which you stand. This breakthrough book, ɹlled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. Pick it up, then put it to work!”  \n—William C. Taylor, founding editor, Fast Company, and bestselling author of Practically Radical  \n“Grow doesn’t just give insight into Jim Stengel’s brilliant career with P&G, it provides evidence and inspiration for any leader to bein touch with and pursue their ideals.”  \n—John Wren, president and CEO of Omnicon  \n“We all seek growth! And one of the best ways to achieve it is certainly to learn the lessons from Jim Stengel’s Grow. In this fascinating book in which proven and new recipes are mixed to create a successful path toward growth, I personally discovered ideas that are exactly what we need in today’s business environment.”  \n—Maurice Lévy, chairman and CEO, Publicis Groupe  \n“Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people’s lives, your life and the life of your business and brand improve exponentially. Mystery solved. Truth unleashed.”  \n—Roy Spence, chairman and co-founder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It’s Not What You Sell, It’s What You Stand ","cbCaigcgawgVleBY","https://ap.wps.com/l/cbCaigcgawgVleBY","pdf",1972313,4,1,287,"English","en",105,"# Purpose as a driver of growth\n## Values proposition and competitive advantage\n## Branding, culture, and sustainable differentiation\n## Social networks and brand conversations\n## Long-term performance through ideals","[{\"question\":\"Grow的核心观点是什么？\",\"answer\":\"Grow强调当企业把更高的使命/目的作为“北极星”，就能在长期上显著优于竞争对手，并通过改善人的生活与积极社会影响实现成功。\"},{\"question\":\"书中如何把“目的”与商业成功联系起来？\",\"answer\":\"书中将目的与价值主张相结合，认为把理想转化为竞争优势与可持续增长，能够带来更高层级的表现。\"},{\"question\":\"Grow对企业品牌与文化的看法是什么？\",\"answer\":\"书中指出有效的品牌并不只是市场研究的结果，而是一种生活方式，涉及文化、连接、亲密关系与理想，并能推动可持续差异化。\"}]","Grow - how ideals power growth and proɹt at the world’s greatest companies | PDF",1785473763,723,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"grow-how-ideals-power-growth-and-profit-at-the-worlds-greatest-companies","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,52],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":51},"https://docshare.wps.com/document/research-report/",3,{"item":53,"name":13,"@type":44,"position":20},"https://docshare.wps.com/document/grow-how-ideals-power-growth-and-profit-at-the-worlds-greatest-companies/115467/",{"url":53,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-15","2026-07-31",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"Grow的核心观点是什么？","Question",{"text":76,"@type":77},"Grow强调当企业把更高的使命/目的作为“北极星”，就能在长期上显著优于竞争对手，并通过改善人的生活与积极社会影响实现成功。","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"书中如何把“目的”与商业成功联系起来？",{"text":81,"@type":77},"书中将目的与价值主张相结合，认为把理想转化为竞争优势与可持续增长，能够带来更高层级的表现。",{"name":83,"@type":74,"acceptedAnswer":84},"Grow对企业品牌与文化的看法是什么？",{"text":85,"@type":77},"书中指出有效的品牌并不只是市场研究的结果，而是一种生活方式，涉及文化、连接、亲密关系与理想，并能推动可持续差异化。","https://schema.org",{"og:url":53,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":53},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":48,"doc_module":4,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":137,"doc_module":4,"doc_module_name":47,"category_name":138,"show_sort_weight":107,"slug":139},19,"General","general"]