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Drawing on literature about motivations for dating app consumption and the emotional resolution of grief, it frames an exploratory research question focused on functions of app use post-relationship ends. The study emphasizes consumer expectations shaped by generational change, highlighting motivations and diverging post-breakup emotional resolution pathways, with theoretical and managerial implications for the dating app industry.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/grieving-swiping-online-dating-as-consumers-post-breakup-resolution/238656/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/grieving-swiping-online-dating-as-consumers-post-breakup-resolution/238656.png","ImageObject",300,407,{"name":92,"@type":93},"Aurelia","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-27","2026-09-11",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",13,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What research question guides the study on post-breakup dating app use?","Question",{"text":113,"@type":114},"How consumers utilize dating apps to manage their break-up grief, including what functions the apps serve after a romantic relationship ends and what motivates that engagement.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"Why do online dating apps appeal to consumers in general?",{"text":118,"@type":114},"They are increasingly integrated into everyday life and provide advantages such as meeting multiple potential partners, simplifying initial connection, and identifying alternative choices.",{"name":120,"@type":111,"acceptedAnswer":121},"What outcomes does the study investigate regarding emotions after breakups?",{"text":122,"@type":114},"The study shares findings on motivations linked to managing grief and on diverging pathways for post-breakup emotional resolution.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},238656,1789138711,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":145,"preview_page_count":4},1099514068365,"https://ap-avatar.wpscdn.com/avatar/10000253d8d9f28188e?x-image-process=image/resize,m_fixed,w_180,h_180&k=1794309523707217728","Grieving & Swiping: Online Dating as  \nConsumers’ Post-Breakup Resolution  \nIntroduction  \nRecently, a dating coach reports on Time the changing pattern of their clientele’s dating app usage, since it is “interesting to see how something that was so common a few years ago is losing steam with certain daters, especially those who are of a younger demographic”(Battle 2024, n.d. ) . As news outlets discuss, it is no secret at this point that the online dating application industry is entering its stagnation era after benefitting from years of exponential growth (Wilson 2024) . Industries can expand and stagnate;  \nover time their profit margins can shrink given the saturation of the market.  \nThere is another issue to be considered , however, in tangent with this emerging pattern concerning the dating apps. That is, the shifting consumer expectations parallel to the changing consumer generations. Accordingly, in the hyper-modern era of love which is defined by disembodiment and detachment (Kolluoğlu, Dinçer and Yenal 2024); examining the role of the diverse perceptions of consumers regarding the dating app consumption is necessary to better grasp the extent of manifold nature in their experiences, and, to address the newly emerging expectations. Moreover, there is an aspect of the current contested dating market that remains largely overlooked, which is the phenomenon of online dating app usage post  \nbreakup.  \nPeople have different ways of dealing with the negative feelings caused by a breakup and one of those is using online dating applications.  \nTherefore, this study is shaped around an exploratory research question: How consumers utilize dating apps to manage their break-up grief? Thus, we are to explore what is the function of online dating applications for consumers who use them after a romantic relationship ends and unveil consumers’motivations behind engaging in this practice. This pursuit can help to reveal the underexplored dimensions attached to the consumers’dating app usage, to create a point of leverage through which the online dating application industry can relate to the evolving expectations of the  \nforthcoming consumer generations.  \nHence, we first provide an overview of the literature streams regarding the motivations for using dating apps and the emotional resolutions for managing grief. Following this, we move on to explain the method of this study. Then, in the upcoming sections we share the findings regarding the 1) motivations behind consumers’ usage of online dating apps in relation to managing the feeling of grief after romantic breakups, and the  \nPublished by DigitalCommons@URI, 2024 1  \n2) diverging pathways for post-breakup emotional resolution. Finally, we discuss the contributions of the study concerning theoretical and  \nmanagerial implications.  \nLiterature  \nMotivations for Using Dating Apps  \nRecently, dating has become a practice that is increasingly mediated through online platforms. Online dating market has been growing rapidly and domineering apps readily became brands that target particular segments or demographics (Philips 2016) . Consequently, today, all over the world, dating apps are rooted into the everyday lives of especially the younger and young-adult consumers, as popular instruments for finding intimate relationships (Finkel et al. 2012; Duguay 2017) . Online dating applications operate , however through algorithmic structures that perpetuate “quite a harsh culture” for users since matching with a potential mutual interest essentially requires “the process not only of selection but also screening out” (Phillips 2016, p. 481) . Nevertheless, they provide several advantages to users such as, opportunity to effortlessly meet multiple potential partners and simplification of the first attempt to connect with people. In addition, they enable easiness to identify alternative choices  \nand advantages for cheating (Finkel et al. 2012) .  \nIn face of this abundance of advantages and di","cbCaiii8PjbPfC0H","https://ap.wps.com/l/cbCaiii8PjbPfC0H","pdf",417965,28,"English","# Introduction\n## Motivations for Using Dating Apps\n# Method\n# Findings\n## Motivations for Using Online Dating Apps to Manage Grief\n## Diverging Pathways for Post-Breakup Emotional Resolution\n# Discussion","[{\"question\":\"What research question guides the study on post-breakup dating app use?\",\"answer\":\"How consumers utilize dating apps to manage their break-up grief, including what functions the apps serve after a romantic relationship ends and what motivates that engagement.\"},{\"question\":\"Why do online dating apps appeal to consumers in general?\",\"answer\":\"They are increasingly integrated into everyday life and provide advantages such as meeting multiple potential partners, simplifying initial connection, and identifying alternative choices.\"},{\"question\":\"What outcomes does the study investigate regarding emotions after breakups?\",\"answer\":\"The study shares findings on motivations linked to managing grief and on diverging pathways for post-breakup emotional resolution.\"}]","Grieving & Swiping - Online Dating as Consumers’ Post-Breakup Resolution | PDF",71]