[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-32096":3,"doc-seo-32096":28},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"file_id":15,"file_url":16,"file_type":17,"file_size":18,"view_count":19,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"table_of_contents":24,"faqs":25,"seo_title":13,"seo_description":14,"update_tm":26,"read_time":27},32096,16904993612988,"Olivia Brown","https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd",8,"Research & Report","Greening the Path to Disruptive Innovation: The Roles of CEOs Characteristics, Green Organizational Identity, and Green Product Competitiveness","This study examines how sustainability orientation connects to disruptive innovation in small and medium-sized enterprises (SMEs) by integrating the natural resource-based view and upper echelons theory. It focuses on executive characteristics and organizational contingencies that shape disruptive outcomes. Using a sustainability-focused CEO profile, the research tests whether green organizational identity mediates the effect, while green product competitiveness and CEO gender-related characteristics moderate it. Two-wave time-lagged survey data from 257 Chinese SMEs are analyzed, yielding results that clarify managerial and policy implications.","cbCaijFGBOemvtio","https://ap.wps.com/l/cbCaijFGBOemvtio","pdf",617914,13,1,17,"English","en","# Abstract\n## Theoretical framework and research model\n## Data and empirical testing\n## Key findings and implications","[{\"question\":\"How does sustainability orientation influence disruptive innovation in SMEs?\",\"answer\":\"The study tests whether CEOs’ sustainability orientation promotes disruptive innovation by fostering a green organizational identity in SMEs.\"},{\"question\":\"What role does green organizational identity play in the proposed mechanism?\",\"answer\":\"Green organizational identity is positioned as a mediating factor that links sustainability orientation to disruptive innovation.\"},{\"question\":\"Which factors strengthen or enhance the sustainability orientation pathway?\",\"answer\":\"High green product competitiveness strengthens the connection between sustainability orientation and green organizational identity, and female CEOs can further enhance the link between green identity and disruptive innovation.\"}]",1780866097,43,{"code":4,"msg":29,"data":30},"ok",{"site_id":31,"language":23,"slug":32,"title":13,"keywords":33,"description":14,"schema_data":34,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":26},105,"greening-the-path-to-disruptive-innovation-the-roles-of-ceos-characteristics-green-organizational-identity-and-green-product-competitiveness","",{"@graph":35,"@context":85},[36,53,68],{"@type":37,"itemListElement":38},"BreadcrumbList",[39,43,47,50],{"item":40,"name":41,"@type":42,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":44,"name":45,"@type":42,"position":46},"https://docshare.wps.com/document/","Document",2,{"item":48,"name":12,"@type":42,"position":49},"https://docshare.wps.com/document/research-report/",3,{"item":51,"name":13,"@type":42,"position":52},"https://docshare.wps.com/document/greening-the-path-to-disruptive-innovation-the-roles-of-ceos-characteristics-green-organizational-identity-and-green-product-competitiveness/32096/",4,{"url":51,"name":13,"@type":54,"author":55,"headline":13,"publisher":57,"fileFormat":60,"description":14,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":40,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-06-16","2026-06-07",true,{"@type":65,"interactionType":66,"userInteractionCount":19},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"How does sustainability orientation influence disruptive innovation in SMEs?","Question",{"text":75,"@type":76},"The study tests whether CEOs’ sustainability orientation promotes disruptive innovation by fostering a green organizational identity in SMEs.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What role does green organizational identity play in the proposed mechanism?",{"text":80,"@type":76},"Green organizational identity is positioned as a mediating factor that links sustainability orientation to disruptive innovation.",{"name":82,"@type":73,"acceptedAnswer":83},"Which factors strengthen or enhance the sustainability orientation pathway?",{"text":84,"@type":76},"High green product competitiveness strengthens the connection between sustainability orientation and green organizational identity, and female CEOs can further enhance the link between green identity and disruptive innovation.","https://schema.org",{"og:url":51,"og:type":87,"og:title":13,"og:site_name":58,"og:description":14},"article",{"robots":89,"canonical":51},"index,follow",{"doc_id":7,"site_id":31}]