[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-588318-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-588318-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","graduate-perceptions-of-social-media-education-a-retrospective-analysis","Graduate perceptions of social media education: A retrospective analysis","","Social media education studies and applies social media platforms and technologies, while also examining their wider societal impact. Social media pedagogy focuses on teaching methods and instructional strategies for delivering that education. This retrospective study, grounded in Human Capital Theory, analyzes perceptions of 100 university graduates from an Australian regional university to evaluate strengths and weaknesses in social media curriculum design for workplace readiness.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/graduate-perceptions-of-social-media-education-a-retrospective-analysis/588318/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/graduate-perceptions-of-social-media-education-a-retrospective-analysis/588318.png","ImageObject",300,407,{"name":42,"@type":43},"Putri","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",8,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does social media education cover in this study?","Question",{"text":63,"@type":64},"It includes studying and applying social media platforms and technologies, as well as considering their broader societal impact. It also distinguishes social media pedagogy as the teaching methods used to deliver that education.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How was data collected and analyzed?",{"text":68,"@type":64},"The study used semi-structured interviews conducted via live, multi-streaming social media videos across Facebook, LinkedIn, and Twitter. 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It also examines their broader societal impact. Social media pedagogy refers specifically to the teaching methods and instructional strategies used to deliver social media education. As an emerging discipline area within the Higher Education sector there is a scarcity of research devoted to its delivery, particularly within Australia. Underpinned by Human Capital Theory (HCT), our study addresses this gap by examining the perceptions of 100 university graduates who studied social media at an Australian regional university. The research identifies strengths and weaknesses in the design of social media curriculum to better prepare graduates for the workplace. Semi-structured interviews were conducted using live, multi-streaming social media videos. The interviews were recorded and broadcasted in real-time across Facebook, LinkedIn and Twitter. Interview transcripts were analysed using Grounded Theory. Graduates identified time-management and teamwork skills learned through university group assessmentsas the most beneficial curricula approaches to their current roles. Digital advertising skills and networking were prominent themes in skills and knowledge graduates wished they had learned as part of their degree. Additionally, graduates highlighted the importance of gaining practical industry experience, through work-integrated learning opportunities, such as internships and industry projects, while at university to allow for a smoother transition to the workplace. This study provides valuable insights for scholars and practitioners into the perceptions of university social media graduates, highlighting the skills deemed essential to excel in digital and professions more widely.  \nKeywords  \nsocial media education, graduate perceptions, skills gap, workintegrated learning, Human Capital Theory, graduate employability  \nIntroduction  \nSocial media education can be defined as the academic discipline focused on the study and application of social media platforms, technologies and their societal impact. Often, social media education is delivered within a multidisciplinary context such as marketing, communication, advertising, media and/or cultural perspectives (Kumar & Nanda, 2020) . Still a relatively new offering in the Higher Education sector worldwide, social media education is particularly underrepresented within the Australian Higher Education sector when compared to more established disciplines such as marketing or communication (Childers, 2022) . Despite the now ubiquitous nature of social media technology,  \nSutherland, K and Morris, K. (2025) . Graduate Perceptions of Social Media Education: A Retrospective Analysis. Journal of Teaching and  \nLearning for Graduate Employability, 16(1), 93–111. 93  \n22.58 million users within Australia alone and 5.17 billion worldwide, fewer than ten Australian universities offer specifically named social media courses, minor/major streams and degree programs (Hughes, 2024; Dixon, 2023) . Furthermore, a scarcity of research exists focusing on the delivery of social media education globally, and even fewer studies have been conducted within Australia. Worldwide, the research to date investigating social media pedagogy has largely focused on the perspectives of current students, academics and employers, with limited studies exploring social media education from the perspectives of university ","cbCaidgPWMt85WpU","https://ap.wps.com/l/cbCaidgPWMt85WpU","pdf",846819,"English","# Introduction\n## Work-integrated learning and the skills gap\n# Research approach and participants\n## Data collection and analysis\n# Findings and implications","[{\"question\":\"What does social media education cover in this study?\",\"answer\":\"It includes studying and applying social media platforms and technologies, as well as considering their broader societal impact. It also distinguishes social media pedagogy as the teaching methods used to deliver that education.\"},{\"question\":\"How was data collected and analyzed?\",\"answer\":\"The study used semi-structured interviews conducted via live, multi-streaming social media videos across Facebook, LinkedIn, and Twitter. Interview transcripts were analyzed using Grounded Theory.\"},{\"question\":\"Which curriculum approaches did graduates find most beneficial?\",\"answer\":\"Graduates reported that time-management and teamwork skills learned through university group assessments were among the most beneficial approaches for their current workplace roles.\"}]","Graduate perceptions of social media education: A retrospective analysis | PDF",1792065002,48]