[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-308712-105":59,"doc-detail-308712-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","genz-report-gen-z-shoppers-insights","GenZ Report - Gen Z Shoppers Insights","","GenZ Report based on the Criteo Shopper Story analyzes how Gen Z shops and what drives satisfaction and dissatisfaction across retail channels. It highlights the group’s strong spending power, preference for real-world experiences, tendency to shop around, and higher expectations for relevance from products and marketing. The report explains how social media and mobile shape decision-making, and contrasts the appeal of tactile, instant gratification desires with online shortcomings. It also defines generation ranges used for the survey and summarizes implications for marketers seeking to win.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/genz-report-gen-z-shoppers-insights/308712/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/genz-report-gen-z-shoppers-insights/308712.png","ImageObject",300,407,{"name":92,"@type":93},"Himbo","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-04","2026-09-20",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",12,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What are the core findings about Gen Z in this report?","Question",{"text":113,"@type":114},"Gen Z is described as having significant spending power, valuing real-world experiences, shopping around, being more dissatisfied with the online experience, and expecting relevance from products and marketing.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How does social media and mobile influence Gen Z shopping behavior?",{"text":118,"@type":114},"Gen Zers use phones to navigate life and consult their online and offline friend networks, while social and mobile platforms shape opinions formed by peers and social influencers.",{"name":120,"@type":111,"acceptedAnswer":121},"What does the report say Gen Z wants from retailers and brands?",{"text":122,"@type":114},"The report emphasizes personalization as a key driver toward purchase, along with relevance in product and marketing messaging and an experience that supports touch and instant gratification.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},308712,1790270055,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":145,"read_time":146,"preview_page_count":4},687197100911,"https://ap-avatar.wpscdn.com/avatar/a000239b6f1da00475?x-image-process=image/resize,m_fixed,w_180,h_180&k=1785132997149421697","GenZ Report  \nBased on the Criteo Shopper Story  \nIntroduction  \nMove over Millennials — there’s a new generation of shoppers in stores.  \nCriteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping: what motivates them to shop and what they want from the retail experience. While all countries have different economic factors at play, members of Gen Z share a commonality in their love of real-world retail experience, albeit augmented by technology.  \nKey findings about GenZ:  \nThey have significant spending power.  \nThey are the most likely to value real-world experiences.  \nThey are the most likely to shop around.  \nThey are the most dissatisfied with the online experience.  \nThey expect relevance from products and marketing.  \nContents  \nWho is Gen Z?  \nGet to know the newest generation of influential shoppers.  \nHow social and mobile shape their lives  \nOr, why content and connectivity reign supreme.  \nReal-world retail matters to them? \\#Definitely  \nGood-looking stores and unique products are on-trend.  \nAppealing to GenZ  \nThe path to purchase is paved with personalization.  \nWhat Gen Z wants from retailers and brands  \nTop takeaways for marketers who want to win.  \nThere are 4 distinct generations in commerce  \nGen X  \n1969-1983  \nGenZ  \n1994-2002  \nBoomers  Millennials  \n1945-1968 1984-1993  \nSource: Definitions of these generations vary. For the purposes of this survey, Boomers = 50+, GenX = 35 – 49, Millennials = 25-3 4, Gen Z = 16-24  \nWho is GenZ?  \nGet to know the newest generation of influential shoppers  \nWhat qualities does GenZ embody?  \nThey were children when social media came to the forefront and smartphones were introduced, and the new ways of connecting with each other have huge implications for marketers. They navigate the world with their phones and wouldn’t think of buying without consulting their online and offline network of friends.  \nWhile the smartphone is their remote control for life, they desire a world beyond the screen. They are more tactile than older generations and personal experience of the world and products is their aim.  \nOnline shopping doesn’t fully deliver on their desires: touch and instant gratification .  \nThey have strong opinions – formed by peer and social influencers and, due to their facility with technology, they help older generations navigate the connected world. They are in a crucial stage of development for brand preferences as they enter independent life and are open to new retailers and retail concepts.  \nGenZ is huge  \nThey make up nearly one-quarter of the US population.  \n74M  23%  \nSource: The Hartman Group  \n251M  \nThey have significant spending power  \nBoth online and off, the amount they spend across categories is strong.  \nConsumer Electronics  \nOnline Spend  \nOffline Spend  \nApparel  \nOnline Spend  \nOffline Spend  \nToys/Games/Sporting Goods  \nOnline Spend  \nOffline Spend  \nSource: Criteo Shopper Story, US 2017 | n=430 Numbers are average spend over a 6-month period.  \nHow social and mobile shape their lives  \nOr, why content and connectivity reign supreme  \nSocial and mobile are integral to their lives  \nYounger Gen Zers may love newer platforms like Snapchat and Instagram, but older Gen Zers still use Facebook a lot, too.  \nPercent of GenZ using each platform several times a day:  \nSnapchat  \nInstagram  \nFacebook  \nTwitter  \nZ  \nSource: Criteo Shopper Story, US 2017 | n = 430, where Gen Z = 16-24 year olds","cbCaipOGU5dMTOJL","https://ap.wps.com/l/cbCaipOGU5dMTOJL","pdf",4976225,27,"English","# Introduction\n## Key findings about GenZ\n# Who is Gen Z?\n## What qualities does GenZ embody?\n## GenZ is huge\n## They have significant spending power\n# How social and mobile shape their lives","[{\"question\":\"What are the core findings about Gen Z in this report?\",\"answer\":\"Gen Z is described as having significant spending power, valuing real-world experiences, shopping around, being more dissatisfied with the online experience, and expecting relevance from products and marketing.\"},{\"question\":\"How does social media and mobile influence Gen Z shopping behavior?\",\"answer\":\"Gen Zers use phones to navigate life and consult their online and offline friend networks, while social and mobile platforms shape opinions formed by peers and social influencers.\"},{\"question\":\"What does the report say Gen Z wants from retailers and brands?\",\"answer\":\"The report emphasizes personalization as a key driver toward purchase, along with relevance in product and marketing messaging and an experience that supports touch and instant gratification.\"}]","GenZ Report - Gen Z Shoppers Insights | PDF",1789872039,68]